UNice Hair
unice.comUNice Hair receives an EcomScout Rating of S (80/100), ranking #7 out of 145,899 Shopify stores we track. This Hair Care Beauty & Personal Care store attracts 18.9M visits per year with estimated revenue of $1.2M - $3.0M/mo..
Store descriptionPioneering premium human hair glueless wigs & bundles—featuring the original Bye-bye Knots & Pre-everything wigs. Free Shipping | 30-Day Returns | Buy Now, Pay Later
Analysis by EcomScout Research Team · How we calculate ratings
Store Intelligence Summary
Traffic breakdown: Search 34%, Direct 32%, Social 14%, Mail 6%. This indicates a content-driven organic growth strategy.
Ad spend: Estimated $37.0K/mo in paid search ($443.9K/yr). Moderate paid strategy supplementing organic growth.
Customer trust: Trustpilot score 4.4/5 based on 9,237 reviews. Good standing with customers.
Top markets: US (54%), CN (21%), CA (5%).
Hair Care Market Intelligence
Benchmark this competitor against the market
Competition Breakdown
Competitor Research Insights
- •The Hair Care market generates $2M/month across 38 stores
- •34% are enterprise stores (>$100K/mo) — competitive market
- •Top 10% of Hair Care stores earn $361K+/month
- •This store outperforms 84% of Hair Care competitors
- •Low average order value ($0) — consider bundling or upsells
Rating Breakdown
Traffic Sources
Marketing & Ad Spend
Monthly Ad Spend
$37K
Google Ads estimate
Yearly Ad Budget
$444K
Projected annually
Top Paid Keywords
| Keyword | Volume | CPC | Cost/mo |
|---|---|---|---|
| uniceEasy | 90K | $0.11 | $1.6K |
| wigs | 46K | $0.75 | $78.8K |
| wig | 31K | $0.69 | $26.3K |
| hair extensionsEasy | 26K | $0.98 | $48.7K |
| lace front wigsEasy | 16K | $0.43 | $2.9K |
Trustpilot Rating
9,237 reviews
Aggregated rating data only. Individual reviews not displayed for privacy compliance.
Top Countries
Analysis
Strengths
- High business quality and trust indicators
- Excellent Trustpilot rating and review volume
- Strong marketing efficiency and ROI
Weaknesses
- Product catalog quality is poor
Recommendations
- Enhance product descriptions, add more images, and expand catalog
Shopify Theme
Top Keywords
Tech Stack & Apps
Analytics
Google Analytics
Google Tag ManagerVideo
Payment
Subscriptions
Advertising
Customer Support
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Frequently Asked Questions About UNice Hair
Is UNice Hair a dropshipping store or a legitimate brand?
Based on our dropshipping detection analysis, UNice Hair is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.
Is UNice Hair safe to buy from? Is it a scam?
UNice Hair has a Trustpilot rating of 4.4/5 based on 9,237 customer reviews. This indicates generally positive customer experiences and the store appears legitimate. Our EcomScout rating is S (80/100).
What is UNice Hair's EcomScout rating and what does it mean?
UNice Hair has an EcomScout rating of S (80/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.
How much traffic and revenue does UNice Hair generate?
UNice Hair receives approximately 18.9M visits per year with estimated monthly revenue of $1.2M - $3.0M/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.
What Shopify apps and theme does UNice Hair use?
App detection data for UNice Hair is being updated. The store uses the "#FFFFFF" Shopify theme.Use our Shopify spy tool to discover which apps drive successful stores.
How can I use this Hair Care store data for competitor research?
This Shopify competitor analysis helps you benchmark your store against UNice Hair. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Hair Care store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.