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33/100
EcomScout

Upstart receives an EcomScout Rating of B (33/100), ranking #172,421 out of 779,582 Shopify stores we track. This Breakfast Foods Food & Beverage store. It offers 3 products at an average price of £25.

Analysis by EcomScout Research Team · How we calculate ratings

0
Est. Traffic/mo
N/A
Products
3
Top Channel
N/A
Trustpilot
4.9/5 (67,763)

Store Intelligence Summary

Product pricing: Average price of £25 (range: £25 – £25) — ≈ $32 USD. Budget-friendly positioning targeting volume sales.

0

Customer trust: Trustpilot score 4.9/5 based on 67,763 reviews. Excellent reputation — customers rate this store highly.

Best-selling product: Apple and Cinnamon (£25). Other top sellers include Cacao and Maple, Wild Berries.

How is the EcomScout Rating calculated? The B grade (33/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score. Learn more about our methodology.

Breakfast Foods Market Intelligence

Benchmark this competitor against the market

Market Size
$37K/mo
Total Stores
20
Avg Revenue
$2K/mo
Top 10% Threshold
$25K/mo

Competition Breakdown

25%
45%
25%
5%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • The Breakfast Foods market generates $0M/month across 20 stores
  • Top 10% of Breakfast Foods stores earn $25K+/month
  • This store outperforms 93% of Breakfast Foods competitors
  • Low average order value ($0) — consider bundling or upsells
Analyzing...
Bounce Rate
0.0%
Pages/Visit
0.0
0
Avg. Product Price
£25

≈ $32 USD

Range: £25 - £25

Rating Breakdown

Trustpilot100/100
Business Quality90/100
Traffic Growth30/100
Marketing Efficiency7/100
Revenue Performance4/100

Traffic Sources

organic0.0%
paid0.0%
social0.0%
direct0.0%
referral0.0%

Trustpilot Rating

4.9

67,763 reviews

Aggregated rating data only. Individual reviews not displayed for privacy compliance.

Analysis

Strengths

  • High business quality and trust indicators
  • Excellent Trustpilot rating and review volume

Weaknesses

  • Revenue performance needs improvement
  • Traffic and growth metrics are below average
  • Marketing efficiency and ROI need improvement

Recommendations

  • Focus on increasing AOV, improving conversion rates, and expanding product lines
  • Invest in SEO, content marketing, and social media to drive more traffic
  • Expand SEO efforts and consider adding PPC campaigns to complement organic traffic
  • Consider a comprehensive business review to identify key improvement areas.

Shopify Theme

Detecting theme...

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Frequently Asked Questions About Upstart

Is Upstart a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, Upstart is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.

Is Upstart safe to buy from? Is it a scam?

Upstart has a Trustpilot rating of 4.9/5 based on 67,763 customer reviews. This indicates generally positive customer experiences and the store appears legitimate. Our EcomScout rating is B (33/100).

What is Upstart's EcomScout rating and what does it mean?

Upstart has an EcomScout rating of B (33/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. Use this data to benchmark against your own Shopify store.

How much traffic and revenue does Upstart generate?

Upstart receives approximately traffic data not available. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does Upstart use?

We detected 5 Shopify apps on Upstart, including Shop, Countdown Timer, Pre-Order and more.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Breakfast Foods store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against Upstart. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Breakfast Foods store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

Upstart Shopify store analysis • Breakfast FoodsFood & Beverage • Unlikely Dropshipper • Rating: B

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