Back to Stores
urbancaps.co.nz homepage screenshot

urbancaps.co.nz

urbancaps.co.nz
54/100
EcomScout

urbancaps.co.nz receives an EcomScout Rating of A (54/100), ranking #11,563 out of 378,623 Shopify stores we track. This Hats & Caps Fashion & Apparel store attracts 621.6K visits per year with estimated revenue of $24.0K - $51.9K/mo. It offers 1.3K products at an average price of $44.

Analysis by EcomScout Research Team · How we calculate ratings

Est. Revenue/mo
$24.0K - $51.9K/mo
Est. Traffic/mo
51.8K
Products
1.3K
Top Market
NZ (41%)
Top Channel
N/A
Trustpilot
2.5/5 (16)

Store Intelligence Summary

Product pricing: Average price of $44 (range: $35 – $56). Mid-range pricing strategy.

Customer trust: Trustpilot score 2.5/5 based on 16 reviews. Mixed reviews — potential service or quality concerns.

Top markets: NZ (41%), AU (30%), US (29%).

Best-selling product: Vintage Cotton Docker Beanie – Short Fit Adjustable Cap ($35.99). Other top sellers include Cambridge Herringbone Wool Flat Cap – Classic Adjustable Gatsby Cap, Springdale Winter Knitted Cotton Plush Beanie - Urban Caps, Boho Floral Snood Beanie Chic Cozy Knit Accessory - Urban Caps.

How is the EcomScout Rating calculated? The A grade (54/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score. Learn more about our methodology.

Hats & Caps Market Intelligence

Benchmark this competitor against the market

Top 50%
by revenue
Market Size
$68K/mo
Total Stores
5
Avg Revenue
$14K/mo
Top 10% Threshold
$108K/mo

Competition Breakdown

20%
20%
20%
20%
20%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • The Hats & Caps market generates $0M/month across 5 stores
  • 20% are enterprise stores (>$100K/mo) — achievable market
  • Top 10% of Hats & Caps stores earn $108K+/month
  • This store outperforms 87% of Hats & Caps competitors
  • Low average order value ($0) — consider bundling or upsells
Analyzing...
Bounce Rate
47.5%
Pages/Visit
3.1
Avg. Time on Site
27s
Avg. Product Price
$44

Range: $35 - $56

Rating Breakdown

Business Quality80/100
Traffic Growth75/100
Revenue Performance56/100
Trustpilot40/100

Traffic Sources

organic0.0%
paid0.0%
social0.0%
direct0.0%
referral0.0%

Trustpilot Rating

2.5

16 reviews

Aggregated rating data only. Individual reviews not displayed for privacy compliance.

Top Countries

🇳🇿New Zealand
41.1%
🇦🇺Australia
29.7%
🇺🇸United States
29.1%

Analysis

Strengths

  • High business quality and trust indicators

Weaknesses

  • Trustpilot rating and review volume need improvement
  • Marketing efficiency and ROI need improvement

Recommendations

  • Encourage customer reviews, respond to feedback, and improve customer service
  • Start building your keyword presence: invest in SEO content and consider PPC campaigns to establish visibility
  • Consider a comprehensive business review to identify key improvement areas.

Shopify Theme

Detecting theme...

Frequently Asked Questions About urbancaps.co.nz

Is urbancaps.co.nz a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, urbancaps.co.nz is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.

Is urbancaps.co.nz safe to buy from? Is it a scam?

urbancaps.co.nz has a Trustpilot rating of 2.5/5 based on 16 customer reviews. The rating suggests some customers have had issues. Exercise caution and research thoroughly before purchasing. Our EcomScout rating is A (54/100).

What is urbancaps.co.nz's EcomScout rating and what does it mean?

urbancaps.co.nz has an EcomScout rating of A (54/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.

How much traffic and revenue does urbancaps.co.nz generate?

urbancaps.co.nz receives approximately 621.6K visits per year with estimated monthly revenue of $24.0K - $51.9K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does urbancaps.co.nz use?

We detected 5 Shopify apps on urbancaps.co.nz, including Shop, Judge.me Product Reviews, Buy Button channel and more.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Hats & Caps store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against urbancaps.co.nz. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Hats & Caps store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

urbancaps.co.nz Shopify store analysis • Hats & CapsFashion & Apparel • Unlikely Dropshipper • Rating: A

Last updated: