us.fable.com
us.fable.comus.fable.com receives an EcomScout Rating of A (50/100), ranking #12,168 out of 199,826 Shopify stores we track. This Kitchen Home & Garden store attracts 379.9K visits per year with estimated revenue of $54.5K - $127.2K/mo. It offers 150 products at an average price of $110.
Store descriptionFable brings people together for laughter and storytelling through sustainably crafted artisan homeware that elevates everyday moments at home—from dinnerware to home decor, and more.
Analysis by EcomScout Research Team · How we calculate ratings
Store Intelligence Summary
Traffic breakdown: Search 43%, Direct 24%, Social 12%, Referrals 11%. This indicates a content-driven organic growth strategy.
Product pricing: Average price of $110 (range: $14 – $366). Positioned in the premium segment.
Ad spend: Estimated $17.1K/mo in paid search ($205.6K/yr). Moderate paid strategy supplementing organic growth.
Top markets: US (99%), DE (1%), HK (0%).
Best-selling product: Tall Glasses Pro ($93.00). Other top sellers include Dinner Plates, Short Glasses Pro, Salad Plates.
Kitchen Market Intelligence
Benchmark this competitor against the market
Competition Breakdown
Competitor Research Insights
- •The Kitchen market generates $6M/month across 822 stores
- •16% are enterprise stores (>$100K/mo) — achievable market
- •Top 10% of Kitchen stores earn $190K+/month
- •This store outperforms 96% of Kitchen competitors
- •Low average order value ($0) — consider bundling or upsells
- •130 enterprise stores (>$100K/mo) proves scalability in this market
Best Selling Products
Range: $14 - $366
Rating Breakdown
Traffic Sources
Marketing & Ad Spend
Monthly Ad Spend
$17K
Google Ads estimate
Yearly Ad Budget
$206K
Projected annually
Top Paid Keywords
| Keyword | Volume | CPC | Cost/mo |
|---|---|---|---|
| william sonoma | 146K | $0.18 | $8.3K |
| fable | 77K | $1.35 | $97 |
| pot | 64K | $0.88 | $3.2K |
| surlatable | 39K | $0.25 | $1.6K |
| planters | 26K | $0.87 | $30.2K |
Top Countries
Analysis
Strengths
- High business quality and trust indicators
Weaknesses
- Trustpilot rating and review volume need improvement
Recommendations
- Encourage customer reviews, respond to feedback, and improve customer service
- Consider a comprehensive business review to identify key improvement areas.
Shopify Theme
Top Keywords
Tech Stack & Apps
Browse All Apps →Shopify Apps Detected (3)
Advanced Predictive Search
Klaviyo Reviews
Consentmo GDPR ComplianceAnalytics
Google Analytics
Google Tag ManagerE-commerce Platform
ShopifySales Channels
CDN
AWS CloudFrontPayment
Shopify PaymentsJavaScript
Similar Stores
View all →Frequently Asked Questions About us.fable.com
Is us.fable.com a dropshipping store or a legitimate brand?
Based on our dropshipping detection analysis, us.fable.com is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.
Is us.fable.com safe to buy from? Is it a scam?
We don't have Trustpilot review data for us.fable.com. However, our EcomScout rating is A (50/100).Always check for secure payment options, return policies, and customer reviews before purchasing.
What is us.fable.com's EcomScout rating and what does it mean?
us.fable.com has an EcomScout rating of A (50/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.
How much traffic and revenue does us.fable.com generate?
us.fable.com receives approximately 379.9K visits per year with estimated monthly revenue of $54.5K - $127.2K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.
What Shopify apps and theme does us.fable.com use?
We detected 3 Shopify apps on us.fable.com, including Advanced Predictive Search, Klaviyo Reviews, Consentmo GDPR Compliance. The store uses the "Fable/main" Shopify theme.Use our Shopify spy tool to discover which apps drive successful stores.
How can I use this Kitchen store data for competitor research?
This Shopify competitor analysis helps you benchmark your store against us.fable.com. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Kitchen store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.