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us.nuby.com

us.nuby.com
37/100
EcomScout

us.nuby.com receives an EcomScout Rating of B (37/100), ranking #24,979 out of 145,899 Shopify stores we track. This Baby Clothing Parenting store attracts 558.7K visits per year with estimated revenue of $5.7K - $12.9K/mo. It offers 621 products at an average price of $16.

Store descriptionWe're home to everything you need for a happy and healthy child. Nuby is dedicated to making high-quality, innovative products for babies and toddlers. Award-winning products for every stage of parenting. Playtime, mealtime, bath time, and sleep - we have you covered.

Analysis by EcomScout Research Team · How we calculate ratings

Est. Revenue/mo
$5.7K - $12.9K/mo
Est. Traffic/mo
46.6K
Products
621
Top Market
US (93%)
Top Channel
Search (69%)
Est. Ad Spend/mo
$1.1K

Store Intelligence Summary

Traffic breakdown: Search 69%, Direct 13%, Social 9%, Referrals 3%. This indicates a content-driven organic growth strategy.

Product pricing: Average price of $16 (range: $2 – $125). Budget-friendly positioning targeting volume sales.

Ad spend: Estimated $1.1K/mo in paid search ($13.7K/yr). Lean ad budget — primarily relying on organic or social channels.

Top markets: US (93%), GB (4%), CA (2%).

Best-selling product: Clik-it Easy Grip & GripN'Sip Replacement Spout (2 Pack) ($2.70). Other top sellers include FlexStraw Replacement Straw with Extender - 2 pack, Clik-it FlexStraw Replacement Straw with Extender (2 Pack), Non-Drip Wide Neck Replacement Spout - 2 pack.

How is the EcomScout Rating calculated? The B grade (37/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score. Learn more about our methodology.

Baby Clothing Market Intelligence

Benchmark this competitor against the market

Top 50%
by revenue
Market Size
$5.0M/mo
Total Stores
488
Avg Revenue
$10K/mo
Top 10% Threshold
$106K/mo

Competition Breakdown

13%
36%
31%
9%
11%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • The Baby Clothing market generates $5M/month across 488 stores
  • 11% are enterprise stores (>$100K/mo) — achievable market
  • Top 10% of Baby Clothing stores earn $106K+/month
  • This store outperforms 90% of Baby Clothing competitors
  • Low average order value ($0) — consider bundling or upsells
  • 52 enterprise stores (>$100K/mo) proves scalability in this market
Analyzing...
Bounce Rate
47.3%
Pages/Visit
2.8
Avg. Time on Site
51s
Avg. Product Price
$16

Range: $2 - $125

Rating Breakdown

Business Quality75/100
Traffic Growth55/100
Marketing Efficiency54/100
Revenue Performance27/100

Traffic Sources

Search69.0%
Direct13.2%
Social9.1%
Referrals3.1%

Marketing & Ad Spend

Monthly Ad Spend

$1K

Google Ads estimate

Yearly Ad Budget

$14K

Projected annually

Top Countries

🇺🇸United States
92.9%
🇬🇧United Kingdom
4.0%
🇨🇦Canada
1.6%
🇮🇳India
1.5%

Analysis

Weaknesses

  • Revenue performance needs improvement
  • Trustpilot rating and review volume need improvement

Recommendations

  • Focus on increasing AOV, improving conversion rates, and expanding product lines
  • Encourage customer reviews, respond to feedback, and improve customer service
  • Consider a comprehensive business review to identify key improvement areas.

Shopify Theme

Detecting theme...

Top Keywords

nubysippy cup 6 monthbaby toysnuby playmats usalarge type eating mat on floor

Tech Stack & Apps

Browse All Apps →

Shopify Apps Detected (1)

Analytics

Google AnalyticsGoogle Tag Manager

E-commerce Platform

Shopify

Sales Channels

ShopFaire: Sell WholesaleFaire: Buy Wholesale

Reviews

Bazaarvoice

CDN

AWS CloudFrontCloudflare

Payment

Shopify Payments

Frequently Asked Questions About us.nuby.com

Is us.nuby.com a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, us.nuby.com is classified as "Likely Dropshipper". Indicators include: Suspicious pricing patterns, No blog content found.

Is us.nuby.com safe to buy from? Is it a scam?

We don't have Trustpilot review data for us.nuby.com. However, our EcomScout rating is B (37/100). Note: This store shows signs of dropshipping, which may mean longer shipping times (15-45 days).Always check for secure payment options, return policies, and customer reviews before purchasing.

What is us.nuby.com's EcomScout rating and what does it mean?

us.nuby.com has an EcomScout rating of B (37/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. Use this data to benchmark against your own Shopify store.

How much traffic and revenue does us.nuby.com generate?

us.nuby.com receives approximately 558.7K visits per year with estimated monthly revenue of $5.7K - $12.9K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does us.nuby.com use?

We detected 1 Shopify apps on us.nuby.com, including Klaviyo Reviews. The store uses the "Production" Shopify theme.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Baby Clothing store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against us.nuby.com. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Baby Clothing store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

us.nuby.com Shopify store analysis • Baby ClothingParenting • Likely Dropshipper • Rating: B

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