First or Nothing
usefon.comFirst or Nothing receives an EcomScout Rating of S (65/100), ranking #5,300 out of 867,903 Shopify stores we track. This Nutritional Supplements Health & Wellness store attracts 150.2K visits per year with estimated revenue of $33.2K - $66.4K/mo. It offers 36 products at an average price of A$166.
Analysis by EcomScout Research Team · How we calculate ratings
Store Intelligence Summary
Product pricing: Average price of A$166 (range: A$140 – A$199) — ≈ $110 USD. Positioned in the premium segment.
Ad spend: Estimated $5/mo in paid search ($60/yr). Lean ad budget — primarily relying on organic or social channels.
Customer trust: Trustpilot score 4.3/5 based on 50 reviews. Good standing with customers.
Top markets: AU (100%).
Best-selling product: Comprehensive (A$160). Other top sellers include OneFit, OneLife Jar, The Starter.
Nutritional Supplements Market Intelligence
Benchmark this competitor against the market
Competition Breakdown
Competitor Research Insights
- •The Nutritional Supplements market generates $4M/month across 1,532 stores
- •5% are enterprise stores (>$100K/mo) — achievable market
- •75% of stores earn less than $10K/month — relatively low barrier to entry
- •Top 10% of Nutritional Supplements stores earn $43K+/month
- •This store outperforms 95% of Nutritional Supplements competitors
- •Low average order value ($0) — consider bundling or upsells
- •70 enterprise stores (>$100K/mo) proves scalability in this market
Top Apps in Nutritional Supplements
Best Selling Products
≈ $110 USD
Range: A$140 - A$199
Rating Breakdown
Traffic Sources
Marketing & Ad Spend
Monthly Ad Spend
$5
Google Ads estimate
Yearly Ad Budget
$60
Projected annually
Top Paid Keywords
| Keyword | Volume | CPC | Cost/mo |
|---|---|---|---|
| beam proteinEasy | 360 | - | - |
| powdered protein | 290 | $0.84 | $370 |
Trustpilot Rating
50 reviews
Aggregated rating data only. Individual reviews not displayed for privacy compliance.
Top Countries
Analysis
Strengths
- High business quality and trust indicators
- Excellent Trustpilot rating and review volume
Weaknesses
- Marketing efficiency and ROI need improvement
Recommendations
- Improve SEO performance: optimize content, build backlinks, and focus on high-intent keywords
Shopify Theme
Tech Stack & Apps
Browse All Apps →Shopify Apps Detected (4)
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Frequently Asked Questions About First or Nothing
Is First or Nothing a dropshipping store or a legitimate brand?
Based on our dropshipping detection analysis, First or Nothing is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.
Is First or Nothing safe to buy from? Is it a scam?
First or Nothing has a Trustpilot rating of 4.3/5 based on 50 customer reviews. This indicates generally positive customer experiences and the store appears legitimate. Our EcomScout rating is S (65/100).
What is First or Nothing's EcomScout rating and what does it mean?
First or Nothing has an EcomScout rating of S (65/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.
How much traffic and revenue does First or Nothing generate?
First or Nothing receives approximately 150.2K visits per year with estimated monthly revenue of $33.2K - $66.4K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.
What Shopify apps and theme does First or Nothing use?
We detected 4 Shopify apps on First or Nothing, including Shop, Klaviyo: Email Marketing & SMS, Form Builder and more.Use our Shopify spy tool to discover which apps drive successful stores.
How can I use this Nutritional Supplements store data for competitor research?
This Shopify competitor analysis helps you benchmark your store against First or Nothing. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Nutritional Supplements store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.