Utilita
utilita.worldUtilita receives an EcomScout Rating of C (21/100), ranking #616,072 out of 1,119,668 Shopify stores we track. This Home Decor & Kitchenware Home & Garden store. It offers 19 products at an average price of €15.
Analysis by EcomScout Research Team · How we calculate ratings
Store Intelligence Summary
Product pricing: Average price of €15 (range: €5 – €48) — ≈ $16 USD. Budget-friendly positioning targeting volume sales.
Customer trust: Trustpilot score 1.3/5 based on 330 reviews. Mixed reviews — potential service or quality concerns.
Best-selling product: SteelHive™ Cutting Board – Double-Sided Precision Surface (€24.99). Other top sellers include Festive Window Art – Reusable Christmas Wall & Window Stickers, Cozy Noel Cushion Cover – Embroidered Christmas Star, Cozy Christmas House Light – Warm Glow Holiday Décor.
Home Decor & Kitchenware Market Intelligence
Benchmark this competitor against the market
Competition Breakdown
Competitor Research Insights
- •The Home Decor & Kitchenware market generates $0M/month across 27 stores
- •4% are enterprise stores (>$100K/mo) — achievable market
- •89% of stores earn less than $10K/month — relatively low barrier to entry
- •Top 10% of Home Decor & Kitchenware stores earn $16K+/month
- •This store outperforms 96% of Home Decor & Kitchenware competitors
- •Low average order value ($0) — consider bundling or upsells
Top Apps in Home Decor & Kitchenware
Best Selling Products
#1SteelHive™ Cutting Board – Double-Sided Precision Surface
€24.99≈ $27
#2Festive Window Art – Reusable Christmas Wall & Window Stickers
€6.99≈ $7.62
#3Cozy Noel Cushion Cover – Embroidered Christmas Star
€14.99≈ $16
#4Cozy Christmas House Light – Warm Glow Holiday Décor
€6.99≈ $7.62
#5SpoonScale Pro – The Smart Way to Measure Ingredients
€8.99≈ $9.80
#6PressGo Mini Iron
€12.99≈ $14
#7Natural Grove Table Set Collection
€19.99≈ $22
#8Multifunctional Vegetable Chopper and Slicer with Ergonomic Handle
€20.99≈ $23
#93-in-1 Magic Trio Peeler Set with Julienne and Zester Blades
€10.99≈ $12
#10Multi-Function Tomato and Grape Cutter for Fruit and Salad Prep
€16.99≈ $19
≈ $16 USD
Range: €5 - €48
Rating Breakdown
Traffic Sources
Trustpilot Rating
330 reviews
Aggregated rating data only. Individual reviews not displayed for privacy compliance.
Analysis
Strengths
- High business quality and trust indicators
Weaknesses
- Revenue performance needs improvement
- Traffic and growth metrics are below average
- Marketing efficiency and ROI need improvement
Recommendations
- Focus on increasing AOV, improving conversion rates, and expanding product lines
- Invest in SEO, content marketing, and social media to drive more traffic
- Start building your keyword presence: invest in SEO content and consider PPC campaigns to establish visibility
- Consider a comprehensive business review to identify key improvement areas.
Shopify Theme
Tech Stack & Apps
Similar Stores
View all →Trending Products to Sell
Top trending products across all categories right now, based on Amazon & Google Trends data.
Lazebox Coasters Set of 8 for Drinks, 4 Inch Large Coasters for Coffee Table, Tabletop Protection for Hot & Cold Drinks, Versatile Coasters for Home Decor, Non-Slip & Easy to Clean, Coffee
Innqoo Candle Warmer Lamp with Timer, Dimmable Candle Warmer for Jar Candles, Height Adjustable Wax Melts Warmer, Birthday Gifts for Women Mom, House Warming Gifts New Home Decor | Dimmable Candle Warmer for Jar Candles, Height Adjustable Wax Melts Warmer, Room Decor House Warming Gifts New
Homedics Tabletop Water Fountain, Home Décor Soothing Sound Machine | Automatic Pump, Deep Basin & Natural River Rocks. Indoor Zen Relaxation for Office, Living Room, or Bedroom, 8.25” Tall
OLANLY Bathroom Rugs 30x20, Extra Soft Absorbent Chenille Bath Rugs | Grey, Quick-Drying Rubber Backing, Machine Washable Bath Mat for Bathroom Floor, Tub and Shower, Home Decor Accessories
Frequently Asked Questions About Utilita
Is Utilita a dropshipping store or a legitimate brand?
Based on our dropshipping detection analysis, Utilita is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.
Is Utilita safe to buy from? Is it a scam?
Utilita has a Trustpilot rating of 1.3/5 based on 330 customer reviews. The rating suggests some customers have had issues. Exercise caution and research thoroughly before purchasing. Our EcomScout rating is C (21/100).
What is Utilita's EcomScout rating and what does it mean?
Utilita has an EcomScout rating of C (21/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. Use this data to benchmark against your own Shopify store.
How much traffic and revenue does Utilita generate?
Utilita receives approximately traffic data not available. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.
What Shopify apps and theme does Utilita use?
App detection data for Utilita is being updated.Use our Shopify spy tool to discover which apps drive successful stores.
How can I use this Home Decor & Kitchenware store data for competitor research?
This Shopify competitor analysis helps you benchmark your store against Utilita. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Home Decor & Kitchenware store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.