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43/100
EcomScout

Vanilia receives an EcomScout Rating of B+ (43/100), ranking #20,018 out of 202,193 Shopify stores we track. This E-commerce Other store attracts 87.1K visits per year with estimated revenue of $4.8K - $11.2K/mo..

Analysis by EcomScout Research Team · How we calculate ratings

Est. Revenue/mo
$4.8K - $11.2K/mo
Est. Traffic/mo
7.3K
Products
N/A
Top Market
NL (89%)
Top Channel
N/A
Trustpilot
2.5/5 (51)

Store Intelligence Summary

0

Customer trust: Trustpilot score 2.5/5 based on 51 reviews. Mixed reviews — potential service or quality concerns.

Top markets: NL (89%), US (11%).

How is the EcomScout Rating calculated? The B+ grade (43/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score. Learn more about our methodology.

E-commerce Market Intelligence

Benchmark this competitor against the market

Top 50%
by revenue
Market Size
$155K/mo
Total Stores
70
Avg Revenue
$2K/mo
Top 10% Threshold
$81K/mo

Competition Breakdown

19%
59%
9%
6%
9%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • The E-commerce market generates $0M/month across 70 stores
  • 9% are enterprise stores (>$100K/mo) — achievable market
  • 78% of stores earn less than $10K/month — relatively low barrier to entry
  • Top 10% of E-commerce stores earn $81K+/month
  • This store outperforms 97% of E-commerce competitors
  • Low average order value ($0) — consider bundling or upsells
Analyzing...
Bounce Rate
29.5%
Pages/Visit
2.6
Avg. Time on Site
21s

Rating Breakdown

Business Quality80/100
Traffic Growth65/100
Trustpilot45/100
Revenue Performance31/100
Marketing Efficiency7/100

Traffic Sources

organic0.0%
paid0.0%
social0.0%
direct0.0%
referral0.0%

Marketing & Ad Spend

Top Paid Keywords

KeywordVolumeCPCCost/mo

Trustpilot Rating

2.5

51 reviews

Aggregated rating data only. Individual reviews not displayed for privacy compliance.

Top Countries

🇳🇱Netherlands
88.8%
🇺🇸United States
11.2%

Analysis

Strengths

  • High business quality and trust indicators

Weaknesses

  • Revenue performance needs improvement
  • Product catalog quality is poor
  • Marketing efficiency and ROI need improvement

Recommendations

  • Focus on increasing AOV, improving conversion rates, and expanding product lines
  • Enhance product descriptions, add more images, and expand catalog
  • Expand SEO efforts and consider adding PPC campaigns to complement organic traffic
  • Consider a comprehensive business review to identify key improvement areas.

Shopify Theme

Detecting theme...

Frequently Asked Questions About Vanilia

Is Vanilia a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, Vanilia is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.

Is Vanilia safe to buy from? Is it a scam?

Vanilia has a Trustpilot rating of 2.5/5 based on 51 customer reviews. The rating suggests some customers have had issues. Exercise caution and research thoroughly before purchasing. Our EcomScout rating is B+ (43/100).

What is Vanilia's EcomScout rating and what does it mean?

Vanilia has an EcomScout rating of B+ (43/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. Use this data to benchmark against your own Shopify store.

How much traffic and revenue does Vanilia generate?

Vanilia receives approximately 87.1K visits per year with estimated monthly revenue of $4.8K - $11.2K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does Vanilia use?

We detected 3 Shopify apps on Vanilia, including Klaviyo: Email Marketing & SMS, Block, Back in Stock.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this E-commerce store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against Vanilia. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a E-commerce store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

Vanilia Shopify store analysis • E-commerceOther • Unlikely Dropshipper • Rating: B+

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