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54/100
EcomScout

Vans receives an EcomScout Rating of A (54/100), ranking #8,997 out of 202,986 Shopify stores we track. This Footwear Fashion & Apparel store attracts 1.1M visits per year with estimated revenue of $71.6K - $155.1K/mo..

Analysis by EcomScout Research Team · How we calculate ratings

Est. Revenue/mo
$71.6K - $155.1K/mo
Est. Traffic/mo
91.8K
Products
N/A
Top Market
PE (96%)
Top Channel
organic (55%)
Trustpilot
1.4/5 (1,054)

Store Intelligence Summary

Traffic breakdown: organic 55%, direct 25%, social 9%, referral 2%.

0

Customer trust: Trustpilot score 1.4/5 based on 1,054 reviews. Mixed reviews — potential service or quality concerns.

Top markets: PE (96%), US (3%), CL (1%).

How is the EcomScout Rating calculated? The A grade (54/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score. Learn more about our methodology.

Footwear Market Intelligence

Benchmark this competitor against the market

Top 20%
by revenue
Market Size
$9.6M/mo
Total Stores
4,887
Avg Revenue
$2K/mo
Top 10% Threshold
$22K/mo

Competition Breakdown

28%
55%
12%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • The Footwear market generates $10M/month across 4,887 stores
  • 2% are enterprise stores (>$100K/mo) — achievable market
  • 83% of stores earn less than $10K/month — relatively low barrier to entry
  • Top 10% of Footwear stores earn $22K+/month
  • This store outperforms 91% of Footwear competitors
  • Sneakers shows highest opportunity with $2,147 median revenue and medium competition
  • High average order value ($196) suggests premium positioning works well
  • 103 enterprise stores (>$100K/mo) proves scalability in this market
Analyzing...
Bounce Rate
16.8%
Pages/Visit
7.8
Avg. Time on Site
1m 40s

Rating Breakdown

Business Quality80/100
Revenue Performance61/100
Trustpilot60/100
Traffic Growth50/100
Marketing Efficiency7/100

Traffic Sources

organic55.1%
direct24.9%
social9.4%
referral2.3%
paid0.0%

Trustpilot Rating

1.4

1,054 reviews

Aggregated rating data only. Individual reviews not displayed for privacy compliance.

Top Countries

🇵🇪Peru
96.1%
🇺🇸United States
2.6%
🇨🇱Chile
0.9%
🇧🇷Brazil
0.4%

Analysis

Strengths

  • High business quality and trust indicators

Weaknesses

  • Product catalog quality is poor
  • Marketing efficiency and ROI need improvement

Recommendations

  • Enhance product descriptions, add more images, and expand catalog
  • Expand SEO efforts and consider adding PPC campaigns to complement organic traffic
  • Consider a comprehensive business review to identify key improvement areas.

Shopify Theme

Detecting theme...

Trending Footwear Products

Products gaining popularity in Footwear right now, based on Amazon & Google Trends data.

Mens Run Falcon 5

Mens Run Falcon 5

90
$44.97+192%
Women's 608 V5 Casual Comfort Cross Trainer

Women's 608 V5 Casual Comfort Cross Trainer

89
$49.17+64%
Men's 608 V5 Casual Comfort Cross Trainer

Men's 608 V5 Casual Comfort Cross Trainer

89
$50.40+159%
Men's Military Tactical Work Boots Side Zipper Leather Motorcycle Combat Boots Trooper

Men's Military Tactical Work Boots Side Zipper Leather Motorcycle Combat Boots Trooper

85
$46.96+222%
See all trending Footwear products

Frequently Asked Questions About Vans

Is Vans a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, Vans is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.

Is Vans safe to buy from? Is it a scam?

Vans has a Trustpilot rating of 1.4/5 based on 1,054 customer reviews. The rating suggests some customers have had issues. Exercise caution and research thoroughly before purchasing. Our EcomScout rating is A (54/100).

What is Vans's EcomScout rating and what does it mean?

Vans has an EcomScout rating of A (54/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.

How much traffic and revenue does Vans generate?

Vans receives approximately 1.1M visits per year with estimated monthly revenue of $71.6K - $155.1K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does Vans use?

We detected 3 Shopify apps on Vans, including Abandoned Cart Recovery, Boostsd, Shogun Page Builder.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Footwear store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against Vans. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Footwear store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

Vans Shopify store analysis • FootwearFashion & Apparel • Unlikely Dropshipper • Rating: A

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