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63/100
EcomScout

Dinner Lady receives an EcomScout Rating of S (63/100), ranking #4,799 out of 416,279 Shopify stores we track. This Vaping Products Health & Wellness store attracts 1.8M visits per year with estimated revenue of $35.7K - $71.5K/mo. It offers 329 products at an average price of $5.

Analysis by EcomScout Research Team · How we calculate ratings

Est. Revenue/mo
$35.7K - $71.5K/mo
Est. Traffic/mo
147.8K
Products
329
Top Market
GB (64%)
Top Channel
direct (27%)
Trustpilot
4.5/5 (3,498)

Store Intelligence Summary

Traffic breakdown: direct 27%, referral 10%.

Product pricing: Average price of $5 (range: $2 – $13). Budget-friendly positioning targeting volume sales.

Customer trust: Trustpilot score 4.5/5 based on 3,498 reviews. Excellent reputation — customers rate this store highly.

Top markets: GB (64%), US (12%), DE (4%).

Best-selling product: Choose Salt Nicotine 10ml Flavour / Strength ($3.99). Other top sellers include Choose 50:50 10ml Flavour / Strength, Shortfill 50ml - Choose Flavour, Smooth Tobacco Nic Salts 50:50 10ml E-Liquid.

How is the EcomScout Rating calculated? The S grade (63/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score. Learn more about our methodology.

Vaping Products Market Intelligence

Benchmark this competitor against the market

Top 20%
by revenue
Market Size
$252K/mo
Total Stores
68
Avg Revenue
$4K/mo
Top 10% Threshold
$51K/mo

Competition Breakdown

26%
46%
18%
7%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • The Vaping Products market generates $0M/month across 68 stores
  • 3% are enterprise stores (>$100K/mo) — achievable market
  • 72% of stores earn less than $10K/month — relatively low barrier to entry
  • Top 10% of Vaping Products stores earn $51K+/month
  • This store outperforms 93% of Vaping Products competitors
  • Low average order value ($0) — consider bundling or upsells
Analyzing...
Bounce Rate
63.1%
Pages/Visit
2.0
Avg. Time on Site
24s
Avg. Product Price
$5

Range: $2 - $13

Rating Breakdown

Trustpilot100/100
Traffic Growth90/100
Business Quality80/100
Revenue Performance47/100

Traffic Sources

direct27.4%
referral9.9%
organic0.0%
paid0.0%
social0.0%

Trustpilot Rating

4.5

3,498 reviews

Aggregated rating data only. Individual reviews not displayed for privacy compliance.

Top Countries

🇬🇧United Kingdom
64.0%
🇺🇸United States
11.8%
🇩🇪Germany
4.1%
🇫🇷France
2.8%
🇮🇳India
2.7%

Analysis

Strengths

  • Excellent traffic and growth metrics
  • High business quality and trust indicators
  • Excellent Trustpilot rating and review volume

Weaknesses

  • Marketing efficiency and ROI need improvement

Recommendations

  • Start building your keyword presence: invest in SEO content and consider PPC campaigns to establish visibility

Shopify Theme

Detecting theme...

Frequently Asked Questions About Dinner Lady

Is Dinner Lady a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, Dinner Lady is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.

Is Dinner Lady safe to buy from? Is it a scam?

Dinner Lady has a Trustpilot rating of 4.5/5 based on 3,498 customer reviews. This indicates generally positive customer experiences and the store appears legitimate. Our EcomScout rating is S (63/100).

What is Dinner Lady's EcomScout rating and what does it mean?

Dinner Lady has an EcomScout rating of S (63/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.

How much traffic and revenue does Dinner Lady generate?

Dinner Lady receives approximately 1.8M visits per year with estimated monthly revenue of $35.7K - $71.5K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does Dinner Lady use?

We detected 11 Shopify apps on Dinner Lady, including Trustpilot, Klaviyo: Email Marketing & SMS, Frequently Bought Together and more.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Vaping Products store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against Dinner Lady. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Vaping Products store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

Dinner Lady Shopify store analysis • Vaping ProductsHealth & Wellness • Unlikely Dropshipper • Rating: S

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