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Vässla AB

vassla.com
56/100
EcomScout

Vässla AB receives an EcomScout Rating of A+ (56/100), ranking #26,263 out of 1,125,961 Shopify stores we track. This Outdoor Gear Sports & Outdoors store attracts 188.0K visits per year with estimated revenue of $8.1K - $17.6K/mo. It offers 341 products at an average price of SEK 2,236.

Analysis by EcomScout Research Team · How we calculate ratings

Est. Revenue/mo
$8.1K - $17.6K/mo
Est. Traffic/mo
15.7K
Products
341
Top Market
SE (72%)
Top Channel
N/A
Trustpilot
1.7/5 (33)

Store Intelligence Summary

Product pricing: Average price of SEK 2,236 (range: SEK 50 – SEK 22,990) — ≈ $212 USD. Positioned in the premium segment.

0

Customer trust: Trustpilot score 1.7/5 based on 33 reviews. Mixed reviews — potential service or quality concerns.

Top markets: SE (72%), US (28%).

Best-selling product: Vässla Scooter (SEK 22,990). Other top sellers include Hjälmbox, Pakethållare | Vässla Scooter, Backspeglar | Vässla 1 2.

How is the EcomScout Rating calculated? The A+ grade (56/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score. Learn more about our methodology.

Outdoor Gear Market Intelligence

Benchmark this competitor against the market

Top 50%
by revenue
Market Size
$29.8M/mo
Total Stores
8,284
Avg Revenue
$4K/mo
Top 10% Threshold
$69K/mo

Competition Breakdown

31%
34%
22%
5%
7%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • The Outdoor Gear market generates $30M/month across 8,284 stores
  • 7% are enterprise stores (>$100K/mo) — achievable market
  • Top 10% of Outdoor Gear stores earn $69K+/month
  • This store outperforms 95% of Outdoor Gear competitors
  • Low average order value ($0) — consider bundling or upsells
  • 620 enterprise stores (>$100K/mo) proves scalability in this market
Analyzing...
Bounce Rate
42.6%
Pages/Visit
4.6
Avg. Time on Site
5m 44s
Avg. Product Price
SEK 2,236

≈ $212 USD

Range: SEK 50 - SEK 22,990

Rating Breakdown

Business Quality80/100
Revenue Performance65/100
Traffic Growth65/100
Trustpilot40/100
Marketing Efficiency7/100

Traffic Sources

organic0.0%
paid0.0%
social0.0%
direct0.0%
referral0.0%

Trustpilot Rating

1.7

33 reviews

Aggregated rating data only. Individual reviews not displayed for privacy compliance.

Top Countries

🇸🇪Sweden
71.6%
🇺🇸United States
28.4%

Analysis

Strengths

  • High business quality and trust indicators

Weaknesses

  • Trustpilot rating and review volume need improvement
  • Marketing efficiency and ROI need improvement

Recommendations

  • Encourage customer reviews, respond to feedback, and improve customer service
  • Expand SEO efforts and consider adding PPC campaigns to complement organic traffic
  • Consider a comprehensive business review to identify key improvement areas.

Shopify Theme

Detecting theme...

Tech Stack & Apps

Browse All Apps →

Shopify Apps Detected (1)

Trending Outdoor Gear Products

Products gaining popularity in Outdoor Gear right now, based on Amazon & Google Trends data.

Survival Kit, 262Pcs Survival Gear and Supplies with First Aid Kit Pouch and Crossbody Bag, Emergency Kit with Tent, Camping Axe Hammer, Survival Shovel w/Pick, Bug Out Bag Gifts for Men Women

Survival Kit, 262Pcs Survival Gear and Supplies with First Aid Kit Pouch and Crossbody Bag, Emergency Kit with Tent, Camping Axe Hammer, Survival Shovel w/Pick, Bug Out Bag Gifts for Men Women

56
$45.98
LifeStraw Personal Water Filter for Hiking, Travel and Emergency, Blue, 1PK | Water Filter for Hiking, Camping, Travel, and Emergency Preparedness, Removes Bacteria & Parasites

LifeStraw Personal Water Filter for Hiking, Travel and Emergency, Blue, 1PK | Water Filter for Hiking, Camping, Travel, and Emergency Preparedness, Removes Bacteria & Parasites

56
$14.99+17%
LHKNL Headlamp Flashlight, Lumen Bright Head Lamps LED Rechargeable Camping | Ultra-Light, with White Red Light, 2-Pack Waterproof Motion Sensor Headlight, 8 Modes for Outdoor Running Hiking Fishing

LHKNL Headlamp Flashlight, Lumen Bright Head Lamps LED Rechargeable Camping | Ultra-Light, with White Red Light, 2-Pack Waterproof Motion Sensor Headlight, 8 Modes for Outdoor Running Hiking Fishing

54
$17.99
LifeStraw Peak Series Personal Water Filter for Hiking, Camping, Travel, and Emergency Preparedness, 1 Pack, Mountain Blue

LifeStraw Peak Series Personal Water Filter for Hiking, Camping, Travel, and Emergency Preparedness, 1 Pack, Mountain Blue

54
$24.00+17%
See all trending Outdoor Gear products

Frequently Asked Questions About Vässla AB

Is Vässla AB a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, Vässla AB is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.

Is Vässla AB safe to buy from? Is it a scam?

Vässla AB has a Trustpilot rating of 1.7/5 based on 33 customer reviews. The rating suggests some customers have had issues. Exercise caution and research thoroughly before purchasing. Our EcomScout rating is A+ (56/100).

What is Vässla AB's EcomScout rating and what does it mean?

Vässla AB has an EcomScout rating of A+ (56/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.

How much traffic and revenue does Vässla AB generate?

Vässla AB receives approximately 188.0K visits per year with estimated monthly revenue of $8.1K - $17.6K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does Vässla AB use?

We detected 1 Shopify apps on Vässla AB, including Yotpo Reviews & UGC.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Outdoor Gear store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against Vässla AB. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Outdoor Gear store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

Vässla AB Shopify store analysis • Outdoor GearSports & Outdoors • Unlikely Dropshipper • Rating: A+

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