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Viking Goods Company

vikinggoods.com
43/100
EcomScout

Viking Goods Company receives an EcomScout Rating of B+ (43/100), ranking #20,681 out of 214,834 Shopify stores we track. This Apparel Fashion & Apparel store attracts 137.0K visits per year with estimated revenue of $4.0K - $8.8K/mo. It offers 1.1K products at an average price of $25.

Analysis by EcomScout Research Team · How we calculate ratings

Est. Revenue/mo
$4.0K - $8.8K/mo
Est. Traffic/mo
11.4K
Products
1.1K
Top Market
US (100%)
Top Channel
direct (27%)
Trustpilot
1.7/5 (28)

Store Intelligence Summary

Traffic breakdown: direct 27%.

Product pricing: Average price of $25 (range: $10 – $65). Budget-friendly positioning targeting volume sales.

Ad spend: Estimated $267/mo in paid search ($3.2K/yr). Lean ad budget — primarily relying on organic or social channels.

Customer trust: Trustpilot score 1.7/5 based on 28 reviews. Mixed reviews — potential service or quality concerns.

Top markets: US (100%).

Best-selling product: Hootenanny Softstyle Tee ($29.99). Other top sellers include Skydiving Squirrel Softstyle Tee, Viking Goods Threadheads Trial, Octopus Chillin Softstyle Tee.

How is the EcomScout Rating calculated? The B+ grade (43/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score. Learn more about our methodology.

Apparel Market Intelligence

Benchmark this competitor against the market

Top 50%
by revenue
Market Size
$50.7M/mo
Total Stores
32,395
Avg Revenue
$2K/mo
Top 10% Threshold
$10K/mo

Competition Breakdown

35%
54%
7%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • The Apparel market generates $51M/month across 32,395 stores
  • 1% are enterprise stores (>$100K/mo) — achievable market
  • 89% of stores earn less than $10K/month — relatively low barrier to entry
  • Top 10% of Apparel stores earn $10K+/month
  • This store outperforms 84% of Apparel competitors
  • Jackets shows highest opportunity with $1,967 median revenue and medium competition
  • High average order value ($196) suggests premium positioning works well
  • 437 enterprise stores (>$100K/mo) proves scalability in this market
Analyzing...
Bounce Rate
50.3%
Pages/Visit
4.1
Avg. Time on Site
1m 28s
Avg. Product Price
$25

Range: $10 - $65

Rating Breakdown

Business Quality75/100
Traffic Growth65/100
Trustpilot40/100
Revenue Performance29/100
Marketing Efficiency22/100

Traffic Sources

direct26.9%
referral0.4%
organic0.0%
paid0.0%
social0.0%

Marketing & Ad Spend

Monthly Ad Spend

$267

Google Ads estimate

Yearly Ad Budget

$3K

Projected annually

Top Paid Keywords

KeywordVolumeCPCCost/mo
viking t shirt design1K--
viking warrior t shirtsEasy400--
viking t-shirtsEasy340--
viking tshirtsEasy220--
viking shirtEasy220$0.54$11

Trustpilot Rating

1.7

28 reviews

Aggregated rating data only. Individual reviews not displayed for privacy compliance.

Top Countries

🇺🇸United States
100.0%

Analysis

Weaknesses

  • Revenue performance needs improvement
  • Trustpilot rating and review volume need improvement
  • Marketing efficiency and ROI need improvement

Recommendations

  • Focus on increasing AOV, improving conversion rates, and expanding product lines
  • Encourage customer reviews, respond to feedback, and improve customer service
  • Improve SEO performance: optimize content, build backlinks, and focus on high-intent keywords
  • Consider a comprehensive business review to identify key improvement areas.

Shopify Theme

Detecting theme...

Trending Apparel Products

Products gaining popularity in Apparel right now, based on Amazon & Google Trends data.

Men's Crew T-Shirts, Multipack, Style G1100

Men's Crew T-Shirts, Multipack, Style G1100

100
$18.89+257%
Men's Undershirt Packs, Stay-Tucked Soft Cotton Undershirts, Best Undershirts for Men, White/Black/Asstd Multipacks

Men's Undershirt Packs, Stay-Tucked Soft Cotton Undershirts, Best Undershirts for Men, White/Black/Asstd Multipacks

99
$17.98+96%
Women's Sexy Sleeveless Square Neck Adjustable Straps Bow Tie A-line Mini Party Club Dress

Women's Sexy Sleeveless Square Neck Adjustable Straps Bow Tie A-line Mini Party Club Dress

99
$38.99+144%
Men's Crew T-Shirts, Multipack, Style G1100

Men's Crew T-Shirts, Multipack, Style G1100

99
$18.89+257%
See all trending Apparel products

Frequently Asked Questions About Viking Goods Company

Is Viking Goods Company a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, Viking Goods Company is classified as "Likely Dropshipper". Indicators include: Uses dropshipping apps, Suspicious pricing patterns.

Is Viking Goods Company safe to buy from? Is it a scam?

Viking Goods Company has a Trustpilot rating of 1.7/5 based on 28 customer reviews. The rating suggests some customers have had issues. Exercise caution and research thoroughly before purchasing. Our EcomScout rating is B+ (43/100).

What is Viking Goods Company's EcomScout rating and what does it mean?

Viking Goods Company has an EcomScout rating of B+ (43/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. Use this data to benchmark against your own Shopify store.

How much traffic and revenue does Viking Goods Company generate?

Viking Goods Company receives approximately 137.0K visits per year with estimated monthly revenue of $4.0K - $8.8K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does Viking Goods Company use?

We detected 8 Shopify apps on Viking Goods Company, including Pre-Order, Zipify Pages, Klaviyo: Email Marketing & SMS and more.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Apparel store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against Viking Goods Company. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Apparel store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

Viking Goods Company Shopify store analysis • ApparelFashion & Apparel • Likely Dropshipper • Rating: B+

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