Viktor & Rolf
viktor-rolf.comViktor & Rolf receives an EcomScout Rating of S (80/100), ranking #62 out of 409,602 Shopify stores we track. This Skincare Beauty & Personal Care store attracts 2.1M visits per year with estimated revenue of $996.0K - $1.9M/mo. It offers 511 products at an average price of $226.
Analysis by EcomScout Research Team · How we calculate ratings
Store Intelligence Summary
Traffic breakdown: direct 13%, referral 3%.
Product pricing: Average price of $226 (range: $105 – $550). Positioned in the premium segment.
Ad spend: Estimated $8.5K/mo in paid search ($102.3K/yr). Lean ad budget — primarily relying on organic or social channels.
Customer trust: Trustpilot score 3.5/5 based on 93 reviews. Good standing with customers.
Top markets: US (44%), GB (7%), NL (4%).
Best-selling product: VIKTOR&ROLF x DISNEY COLLECTOR CINDERELLA DOLL ($160). Other top sellers include SPICEBOMB EXTREME EAU DE PARFUM 90ML, FLOWERBOMB EAU DE PARFUM 100ML, SPICEBOMB EXTREME EAU DE PARFUM 50ML.
Skincare Market Intelligence
Benchmark this competitor against the market
Competition Breakdown
Competitor Research Insights
- •The Skincare market generates $10M/month across 7,392 stores
- •1% are enterprise stores (>$100K/mo) — achievable market
- •90% of stores earn less than $10K/month — relatively low barrier to entry
- •Top 10% of Skincare stores earn $11K+/month
- •This store outperforms 89% of Skincare competitors
- •Cleansers shows highest opportunity with $1,540 median revenue and medium competition
- •High average order value ($183) suggests premium positioning works well
- •102 enterprise stores (>$100K/mo) proves scalability in this market
Top Apps in Skincare
Best Selling Products
#1VIKTOR&ROLF x DISNEY COLLECTOR CINDERELLA DOLL
$160
#2SPICEBOMB EXTREME EAU DE PARFUM 90ML
$145
#3FLOWERBOMB EAU DE PARFUM 100ML
$180
#4SPICEBOMB EXTREME EAU DE PARFUM 50ML
$105
#5SPICEBOMB METALLIC MUSK EAU DE PARFUM 90ML
$145
#6MULTI-LAYERED DENIM JEANS
$550
#7MULTI-LAYERED DENIM JEANS
$550
#8MULTI-LAYERED DENIM JEANS
$550
#9MULTI-LAYERED DENIM JEANS
$550
#10SPICEBOMB INFRARED EAU DE PARFUM 50ML
$105
Range: $105 - $550
Rating Breakdown
Traffic Sources
Marketing & Ad Spend
Monthly Ad Spend
$9K
Google Ads estimate
Yearly Ad Budget
$102K
Projected annually
Top Paid Keywords
| Keyword | Volume | CPC | Cost/mo |
|---|---|---|---|
| viktor & rolf flowerbombEasy | 12K | $4.83 | $229 |
| spicebomb viktor & rolfEasy | 6K | - | - |
| flowerbombEasy | 4K | $0.74 | $2.0K |
| viktor and rolfEasy | 4K | $0.68 | $106 |
| spicebomb extremeEasy | 4K | - | - |
Trustpilot Rating
93 reviews
Aggregated rating data only. Individual reviews not displayed for privacy compliance.
Top Countries
Analysis
Strengths
- Strong revenue performance and growth
- Excellent traffic and growth metrics
- High business quality and trust indicators
- High-quality product catalog
Shopify Theme
Tech Stack & Apps
Browse All Apps →
Trustpilot
PageFly Landing Page Builder
EmbedSimilar Stores
View all →Trending Skincare Products
Products gaining popularity in Skincare right now, based on Amazon & Google Trends data.
Blue Lizard Sensitive Mineral SPF 50 Sunscreen Lotion, 100% Mineral Sunscreen, UVA/UVB Protection, Infused with organic Aloe Vera, Soothes and Hydrates, 5 fl oz
medicube Toner Pads Zero Pore Pad 2.0 | Dual-Textured Facial Pad for Exfoliation and Pore Care with 4.5% AHA Lactic Acid, 0.45% BHA Salicylic Acid | Ideal for All, Korean Skin Care, 70 Pads (1 Pack)
Banana Boat Sport Ultra SPF 50 Sunscreen Spray | Banana Boat Sunscreen Spray SPF 50, Water Resistant, Oxybenzone Free, Sunblock, 6oz each Twin Pack
CeraVe Moisturizing Cream, Body and Face Moisturizer for Dry Skin, Body Cream with Hyaluronic Acid and Ceramides, Daily Moisturizer, Oil-Free, Fragrance Free, Non-Comedogenic, 19 Ounce
Frequently Asked Questions About Viktor & Rolf
Is Viktor & Rolf a dropshipping store or a legitimate brand?
Based on our dropshipping detection analysis, Viktor & Rolf is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.
Is Viktor & Rolf safe to buy from? Is it a scam?
Viktor & Rolf has a Trustpilot rating of 3.5/5 based on 93 customer reviews. Customer experiences are mixed. Research thoroughly and check return policies before purchasing. Our EcomScout rating is S (80/100).
What is Viktor & Rolf's EcomScout rating and what does it mean?
Viktor & Rolf has an EcomScout rating of S (80/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.
How much traffic and revenue does Viktor & Rolf generate?
Viktor & Rolf receives approximately 2.1M visits per year with estimated monthly revenue of $996.0K - $1.9M/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.
What Shopify apps and theme does Viktor & Rolf use?
We detected 11 Shopify apps on Viktor & Rolf, including Shop, Trustpilot, Klaviyo: Email Marketing & SMS and more.Use our Shopify spy tool to discover which apps drive successful stores.
How can I use this Skincare store data for competitor research?
This Shopify competitor analysis helps you benchmark your store against Viktor & Rolf. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Skincare store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.