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71/100
EcomScout

Villager Jim receives an EcomScout Rating of S (71/100), ranking #3,006 out of 1,125,939 Shopify stores we track. This Pet Supplies Pets store attracts 1.1M visits per year with estimated revenue of $89.0K - $178.0K/mo. It offers 2.5K+ products at an average price of £38.

Analysis by EcomScout Research Team · How we calculate ratings

Est. Revenue/mo
$89.0K - $178.0K/mo
Est. Traffic/mo
88.0K
Products
2.5K+
Top Market
GB (90%)
Top Channel
paid (42%)
Trustpilot
4.5/5 (628)

Store Intelligence Summary

Traffic breakdown: paid 42%, social 35%, direct 9%, organic 6%.

Product pricing: Average price of £38 (range: £13 – £160) — ≈ $49 USD. Mid-range pricing strategy.

Ad spend: Estimated $8/mo in paid search ($96/yr). Lean ad budget — primarily relying on organic or social channels.

Customer trust: Trustpilot score 4.5/5 based on 628 reviews. Excellent reputation — customers rate this store highly.

Top markets: GB (90%), US (10%).

Best-selling product: JUMBO ART - Barnadette and The Pastel Dawn - HUGE 1 Metre Square Canvas (£159.99). Other top sellers include JUMBO ART - Clarice - HUGE 1 Metre Square Canvas, JUMBO ART - The Stag and The Pastel Dawn - HUGE 1 Metre Square Canvas, Yellow Labrador Santa Paws - Tiny Little Gifts.

How is the EcomScout Rating calculated? The S grade (71/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score. Learn more about our methodology.

Pet Supplies Market Intelligence

Benchmark this competitor against the market

Top 20%
by revenue
Market Size
$30.4M/mo
Total Stores
10,287
Avg Revenue
$3K/mo
Top 10% Threshold
$52K/mo

Competition Breakdown

34%
36%
20%
4%
6%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • The Pet Supplies market generates $30M/month across 10,287 stores
  • 6% are enterprise stores (>$100K/mo) — achievable market
  • Top 10% of Pet Supplies stores earn $52K+/month
  • This store outperforms 94% of Pet Supplies competitors
  • Low average order value ($0) — consider bundling or upsells
  • 610 enterprise stores (>$100K/mo) proves scalability in this market
Analyzing...
Bounce Rate
79.2%
Pages/Visit
1.5
Avg. Time on Site
42s
Avg. Product Price
£38

≈ $49 USD

Range: £13 - £160

Rating Breakdown

Trustpilot95/100
Traffic Growth90/100
Business Quality90/100
Revenue Performance59/100
Marketing Efficiency29/100

Traffic Sources

paid41.6%
social35.3%
direct8.8%
organic6.4%
referral0.0%

Marketing & Ad Spend

Monthly Ad Spend

$8

Google Ads estimate

Yearly Ad Budget

$96

Projected annually

Top Paid Keywords

KeywordVolumeCPCCost/mo
peacock yard art metal100--

Trustpilot Rating

4.5

628 reviews

Aggregated rating data only. Individual reviews not displayed for privacy compliance.

Top Countries

🇬🇧United Kingdom
90.2%
🇺🇸United States
9.8%

Analysis

Strengths

  • Excellent traffic and growth metrics
  • High business quality and trust indicators
  • Excellent Trustpilot rating and review volume

Weaknesses

  • Marketing efficiency and ROI need improvement

Recommendations

  • Optimize PPC campaigns: review targeting, keywords, and ad copy to improve click-through rates

Shopify Theme

Detecting theme...

Trending Pet Supplies Products

Products gaining popularity in Pet Supplies right now, based on Amazon & Google Trends data.

Amazon Basics Leak-Proof Dog and Puppy Potty Training Pee Pads with Quick-Dry 5-Layer Super Absorbent Design, Regular Size 22 x 22 inch, Blue & White, 100 Count

Amazon Basics Leak-Proof Dog and Puppy Potty Training Pee Pads with Quick-Dry 5-Layer Super Absorbent Design, Regular Size 22 x 22 inch, Blue & White, 100 Count

55
$18.99+58%
Dr. Elsey's Ultra UnScented Clumping Clay Cat Litter 40 lb. Bag

Dr. Elsey's Ultra UnScented Clumping Clay Cat Litter 40 lb. Bag

51
$22.99+50%
Amazon Basics Dog Poop Leak Proof Bags with Dispenser and Leash Clip, Unscented, 13" x 9" Large Size, 300 Count

Amazon Basics Dog Poop Leak Proof Bags with Dispenser and Leash Clip, Unscented, 13" x 9" Large Size, 300 Count

45
$9.30+8%
Temptations Classic Crunchy and Soft Cat Treats, Tasty Chicken, 30 oz | Under 2 calories per treat, crunchy outside & soft inside, resealable tub, use as meal or topper, 100% complete & balanced

Temptations Classic Crunchy and Soft Cat Treats, Tasty Chicken, 30 oz | Under 2 calories per treat, crunchy outside & soft inside, resealable tub, use as meal or topper, 100% complete & balanced

44
$15.48+11%
See all trending Pet Supplies products

Frequently Asked Questions About Villager Jim

Is Villager Jim a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, Villager Jim is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.

Is Villager Jim safe to buy from? Is it a scam?

Villager Jim has a Trustpilot rating of 4.5/5 based on 628 customer reviews. This indicates generally positive customer experiences and the store appears legitimate. Our EcomScout rating is S (71/100).

What is Villager Jim's EcomScout rating and what does it mean?

Villager Jim has an EcomScout rating of S (71/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.

How much traffic and revenue does Villager Jim generate?

Villager Jim receives approximately 1.1M visits per year with estimated monthly revenue of $89.0K - $178.0K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does Villager Jim use?

We detected 7 Shopify apps on Villager Jim, including Trustpilot, Pre-Order, Shop and more.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Pet Supplies store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against Villager Jim. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Pet Supplies store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

Villager Jim Shopify store analysis • Pet SuppliesPets • Unlikely Dropshipper • Rating: S

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