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60/100
EcomScout

VILLAIN receives an EcomScout Rating of S (60/100), ranking #9,052 out of 743,902 Shopify stores we track. This Streetwear Fashion & Apparel store attracts 568.3K visits per year with estimated revenue of $49.0K - $106.2K/mo. It offers 23 products at an average price of CHF 54.

Analysis by EcomScout Research Team · How we calculate ratings

Est. Revenue/mo
$49.0K - $106.2K/mo
Est. Traffic/mo
47.4K
Products
23
Top Market
US (39%)
Top Channel
organic (42%)
Trustpilot
3.9/5 (78)

Store Intelligence Summary

Traffic breakdown: organic 42%, direct 32%, referral 11%, social 9%.

Product pricing: Average price of CHF 54 (range: CHF 25 – CHF 75) — ≈ $61 USD. Mid-range pricing strategy.

Customer trust: Trustpilot score 3.9/5 based on 78 reviews. Good standing with customers.

Top markets: US (39%), DE (38%), IT (15%).

Best-selling product: LEO JOGGER GRAY (CHF 70). Other top sellers include CAMO HOODIE BLACK, LEO HOODIE BLACK, CAMO JOGGER BLACK.

How is the EcomScout Rating calculated? The S grade (60/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score. Learn more about our methodology.

Streetwear Market Intelligence

Benchmark this competitor against the market

Top 20%
by revenue
Market Size
$2.4M/mo
Total Stores
1,733
Avg Revenue
$1K/mo
Top 10% Threshold
$23K/mo

Competition Breakdown

44%
37%
12%
4%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • The Streetwear market generates $2M/month across 1,733 stores
  • 4% are enterprise stores (>$100K/mo) — achievable market
  • 81% of stores earn less than $10K/month — relatively low barrier to entry
  • Top 10% of Streetwear stores earn $23K+/month
  • This store outperforms 94% of Streetwear competitors
  • Low average order value ($0) — consider bundling or upsells
  • 63 enterprise stores (>$100K/mo) proves scalability in this market
Analyzing...
Bounce Rate
71.9%
Pages/Visit
1.4
Avg. Time on Site
58s
Avg. Product Price
CHF 54

≈ $61 USD

Range: CHF 25 - CHF 75

Rating Breakdown

Business Quality80/100
Traffic Growth75/100
Trustpilot75/100
Revenue Performance58/100

Traffic Sources

organic42.0%
direct32.3%
referral11.0%
social9.5%
paid0.0%

Trustpilot Rating

3.9

78 reviews

Aggregated rating data only. Individual reviews not displayed for privacy compliance.

Top Countries

🇺🇸United States
38.9%
🇩🇪Germany
38.2%
🇮🇹Italy
15.4%
🇦🇹Austria
7.4%

Analysis

Strengths

  • High business quality and trust indicators

Weaknesses

  • Marketing efficiency and ROI need improvement

Recommendations

  • Start building your keyword presence: invest in SEO content and consider PPC campaigns to establish visibility
  • Consider a comprehensive business review to identify key improvement areas.

Shopify Theme

Detecting theme...

Trending Products to Sell

Top trending products across all categories right now, based on Amazon & Google Trends data.

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livho High Tech Blue Light Glasses - Advanced Blue Light Blocking Computer Glasses - Screen Fatigue & UV Protection

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IBOANN Chic & Comfy Blue Light Glasses for Women - 3-Pack Round Frames, Screen-Ready Style with UV Protection Coating

IBOANN Chic & Comfy Blue Light Glasses for Women - 3-Pack Round Frames, Screen-Ready Style with UV Protection Coating

70
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ANYLUV Blue Light Glasses Men/Women, Blue Light Blocking Glasses, Computer Screen Blocker Eyes Protection Glasses

ANYLUV Blue Light Glasses Men/Women, Blue Light Blocking Glasses, Computer Screen Blocker Eyes Protection Glasses

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Frequently Asked Questions About VILLAIN

Is VILLAIN a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, VILLAIN is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.

Is VILLAIN safe to buy from? Is it a scam?

VILLAIN has a Trustpilot rating of 3.9/5 based on 78 customer reviews. Customer experiences are mixed. Research thoroughly and check return policies before purchasing. Our EcomScout rating is S (60/100).

What is VILLAIN's EcomScout rating and what does it mean?

VILLAIN has an EcomScout rating of S (60/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.

How much traffic and revenue does VILLAIN generate?

VILLAIN receives approximately 568.3K visits per year with estimated monthly revenue of $49.0K - $106.2K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does VILLAIN use?

We detected 8 Shopify apps on VILLAIN, including Shop, Klaviyo: Email Marketing & SMS, Omnisend and more.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Streetwear store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against VILLAIN. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Streetwear store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

VILLAIN Shopify store analysis • StreetwearFashion & Apparel • Unlikely Dropshipper • Rating: S

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