Vita Coco
vitacoco.co.ukVita Coco receives an EcomScout Rating of B+ (47/100), ranking #32,530 out of 676,884 Shopify stores we track. This Hair Care Beauty & Personal Care store attracts 74.9K visits per year with estimated revenue of $4.7K - $9.1K/mo. It offers 8 products at an average price of £24.
Analysis by EcomScout Research Team · How we calculate ratings
Store Intelligence Summary
Product pricing: Average price of £24 (range: £8 – £30) — ≈ $31 USD. Budget-friendly positioning targeting volume sales.
0Customer trust: Trustpilot score 4.1/5 based on 293 reviews. Good standing with customers.
Top markets: GB (77%), DE (13%), IN (10%).
Best-selling product: The Original (£29.99). Other top sellers include Extra, Scalp, Nourish.
Hair Care Market Intelligence
Benchmark this competitor against the market
Competition Breakdown
Competitor Research Insights
- •The Hair Care market generates $5M/month across 2,064 stores
- •5% are enterprise stores (>$100K/mo) — achievable market
- •78% of stores earn less than $10K/month — relatively low barrier to entry
- •Top 10% of Hair Care stores earn $31K+/month
- •This store outperforms 93% of Hair Care competitors
- •Low average order value ($0) — consider bundling or upsells
- •99 enterprise stores (>$100K/mo) proves scalability in this market
Top Apps in Hair Care
Best Selling Products
≈ $31 USD
Range: £8 - £30
Rating Breakdown
Traffic Sources
Trustpilot Rating
293 reviews
Aggregated rating data only. Individual reviews not displayed for privacy compliance.
Top Countries
Analysis
Strengths
- High business quality and trust indicators
- Excellent Trustpilot rating and review volume
Weaknesses
- Revenue performance needs improvement
- Product catalog quality is poor
- Marketing efficiency and ROI need improvement
Recommendations
- Focus on increasing AOV, improving conversion rates, and expanding product lines
- Enhance product descriptions, add more images, and expand catalog
- Expand SEO efforts and consider adding PPC campaigns to complement organic traffic
- Consider a comprehensive business review to identify key improvement areas.
Shopify Theme
Tech Stack & Apps
Browse All Apps →
TrustpilotSimilar Stores
View all →Trending Products to Sell
Top trending products across all categories right now, based on Amazon & Google Trends data.
Aussie Miracle Moist with Avocado & Jojoba Oil, Paraben Free Conditioner, 26.2 fl oz
ZVOREI 8Pcs Hair Brushes Set with 4Pcs Topsy Hair Tail Tools 1Pcs Bristle Teasing Hair Brush 1Pcs Edge Control Brush 2Pcs Metal Pin Rat Tail Combs for Woman Girl hair Styling,Edge&Back Brushing,Pink
L3 Level 3 Styling Powder - Natural Look Mens Powder - Easy to Apply with No Oil or Greasy Residue (Small - 30 Grams)
slopehill Professional Ionic Hair Dryer, Powerful 1800W Fast Drying Low Noise Blow Dryer with 2 Concentrator Nozzle 1 Diffuser Attachments for Home Salon Travel (Black)
Frequently Asked Questions About Vita Coco
Is Vita Coco a dropshipping store or a legitimate brand?
Based on our dropshipping detection analysis, Vita Coco is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.
Is Vita Coco safe to buy from? Is it a scam?
Vita Coco has a Trustpilot rating of 4.1/5 based on 293 customer reviews. This indicates generally positive customer experiences and the store appears legitimate. Our EcomScout rating is B+ (47/100).
What is Vita Coco's EcomScout rating and what does it mean?
Vita Coco has an EcomScout rating of B+ (47/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. Use this data to benchmark against your own Shopify store.
How much traffic and revenue does Vita Coco generate?
Vita Coco receives approximately 74.9K visits per year with estimated monthly revenue of $4.7K - $9.1K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.
What Shopify apps and theme does Vita Coco use?
We detected 8 Shopify apps on Vita Coco, including Shop, Klaviyo: Email Marketing & SMS, Trustpilot and more.Use our Shopify spy tool to discover which apps drive successful stores.
How can I use this Hair Care store data for competitor research?
This Shopify competitor analysis helps you benchmark your store against Vita Coco. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Hair Care store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.