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Vital Plan

vitalplan.com
S
64/100
EcomScout

Vital Plan receives an EcomScout Rating of S (64/100), ranking #10,824 out of 1,192,643 Shopify stores we track. This Herbal Supplements Health & Wellness store attracts 260.6K visits per year with estimated revenue of $44.9K - $89.9K/mo. It offers 30 products at an average price of $85.

Analysis by EcomScout Research Team · How we calculate ratings

Herbal SupplementsHealth & WellnessSupplements
Est. Revenue/mo
$44.9K - $89.9K/mo
Est. Traffic/mo
21.7K
Products
30
Top Market
US (84%)
Top Channel
direct (57%)
Trustpilot
3.3/5 (1)

Store Intelligence Summary

Traffic breakdown: direct 57%, organic 21%, paid 13%.

Product pricing: Average price of $85 (range: $10 – $306). Mid-range pricing strategy.

Ad spend: Estimated $911/mo in paid search ($10.9K/yr). Lean ad budget — primarily relying on organic or social channels.

Customer trust: Trustpilot score 3.3/5 based on 1 reviews. Mixed reviews — potential service or quality concerns.

Top markets: US (84%), IN (6%), CA (4%).

Best-selling product: The Original Restore Kit™ ($306). Other top sellers include Krill Oil Plus, Daily Multi Plus, Unlocking Lyme.

How is the EcomScout Rating calculated? The S grade (64/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score. Learn more about our methodology.

Herbal Supplements Market Intelligence

Benchmark this competitor against the market

Top 20%
by revenue
Market Size
$755K/mo
Total Stores
310
Avg Revenue
$2K/mo
Top 10% Threshold
$39K/mo

Competition Breakdown

34%
41%
16%
6%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • •The Herbal Supplements market generates $1M/month across 310 stores
  • •6% are enterprise stores (>$100K/mo) — achievable market
  • •75% of stores earn less than $10K/month — relatively low barrier to entry
  • •Top 10% of Herbal Supplements stores earn $39K+/month
  • •This store outperforms 94% of Herbal Supplements competitors
  • •Low average order value ($0) — consider bundling or upsells

Top Apps in Herbal Supplements

Block82%Shop72%Judge.me Product Reviews55%Klaviyo: Email Marketing & SMS40%

Best Selling Products

The Original Restore Kit™#1

The Original Restore Kit™

$306

Krill Oil Plus#2

Krill Oil Plus

$36

Daily Multi Plus#3

Daily Multi Plus

$65

Unlocking Lyme#4

Unlocking Lyme

$9.95

HPA Balance#5

HPA Balance

$48

Advanced Biotic#6

Advanced Biotic

$78

Joint Care#7

Joint Care

$59

Adaptogen Recovery#8

Adaptogen Recovery

$78

Mitochondrial Support#9

Mitochondrial Support

$115

Pure Chlorella#10

Pure Chlorella

$44

Analyzing...
Bounce Rate
43.3%
Pages/Visit
2.7
Avg. Time on Site
2m 28s
Avg. Product Price
$85

Range: $10 - $306

Rating Breakdown

Traffic Growth80/100
Business Quality80/100
Revenue Performance58/100
Trustpilot55/100
Marketing Efficiency51/100

Traffic Sources

direct57.3%
organic20.6%
paid12.6%
social0.0%
referral0.0%

Marketing & Ad Spend

Monthly Ad Spend

$911

Google Ads estimate

Yearly Ad Budget

$11K

Projected annually

Top Paid Keywords

KeywordVolumeCPCCost/mo
superbeetsEasy9K$0.54$8.5K
vitacost.com4K$2.99$1.8K
herbal supplements3K$1.60$3.3K
purebulk1K--
www.vitaminshoppe.comEasy1K$0.25$14

Trustpilot Rating

3.3

1 reviews

Aggregated rating data only. Individual reviews not displayed for privacy compliance.

Top Countries

🇺🇸United States
84.4%
🇮🇳India
5.9%
🇨🇦Canada
4.1%
🇬🇧United Kingdom
3.0%
🇦🇺Australia
2.5%

Analysis

Strengths

  • Excellent traffic and growth metrics
  • High business quality and trust indicators

Shopify Theme

Detecting theme...

Tech Stack & Apps

Browse All Apps →

Shopify Apps Detected (10)

Klaviyo: Email Marketing & SMSOctane AI: Advanced Quiz MakerPageFly Landing Page Builder4.9ShopReCharge SubscriptionsSearchanise4.8Frequently Bought TogetherBlockSecomGorgias

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Frequently Asked Questions About Vital Plan

Is Vital Plan a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, Vital Plan is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.

Is Vital Plan safe to buy from? Is it a scam?

Vital Plan has a Trustpilot rating of 3.3/5 based on 1 customer reviews. Customer experiences are mixed. Research thoroughly and check return policies before purchasing. Our EcomScout rating is S (64/100).

What is Vital Plan's EcomScout rating and what does it mean?

Vital Plan has an EcomScout rating of S (64/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.

How much traffic and revenue does Vital Plan generate?

Vital Plan receives approximately 260.6K visits per year with estimated monthly revenue of $44.9K - $89.9K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does Vital Plan use?

We detected 10 Shopify apps on Vital Plan, including Klaviyo: Email Marketing & SMS, Octane AI: Advanced Quiz Maker, PageFly Landing Page Builder and more.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Herbal Supplements store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against Vital Plan. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Herbal Supplements store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

Vital Plan Shopify store analysis • Herbal Supplements • Health & Wellness • Unlikely Dropshipper • Rating: S

Last updated: August 10, 2026

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