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Vital Proteins

vitalproteins.ca
58/100
EcomScout

Vital Proteins receives an EcomScout Rating of A+ (58/100), ranking #23,191 out of 1,189,511 Shopify stores we track. This Collagen Supplements Health & Wellness store attracts 195.1K visits per year with estimated revenue of $23.3K - $46.6K/mo. It offers 22 products at an average price of CA$84.

Analysis by EcomScout Research Team · How we calculate ratings

Est. Revenue/mo
$23.3K - $46.6K/mo
Est. Traffic/mo
16.3K
Products
22
Top Market
CA (89%)
Top Channel
N/A
Trustpilot
2.0/5 (112)

Store Intelligence Summary

Product pricing: Average price of CA$84 (range: CA$40 – CA$175) — ≈ $62 USD. Mid-range pricing strategy.

Ad spend: Estimated $785/mo in paid search ($9.4K/yr). Lean ad budget — primarily relying on organic or social channels.

Customer trust: Trustpilot score 2.0/5 based on 112 reviews. Mixed reviews — potential service or quality concerns.

Top markets: CA (89%), US (11%).

Best-selling product: Bovine Collagen 567g - Unflavoured (CA$69.99). Other top sellers include Bovine Collagen Peptides 284g - Unflavoured, Marine Collagen 221 g - Unflavored, Bovine Collagen Peptides Stick Pack Box.

How is the EcomScout Rating calculated? The A+ grade (58/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score. Learn more about our methodology.

Collagen Supplements Market Intelligence

Benchmark this competitor against the market

Top 20%
by revenue
Market Size
$34K/mo
Total Stores
15
Avg Revenue
$2K/mo
Top 10% Threshold
$11K/mo

Competition Breakdown

27%
60%
7%
7%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • The Collagen Supplements market generates $0M/month across 15 stores
  • 87% of stores earn less than $10K/month — relatively low barrier to entry
  • Top 10% of Collagen Supplements stores earn $11K+/month
  • This store outperforms 79% of Collagen Supplements competitors
  • Low average order value ($0) — consider bundling or upsells
Analyzing...
Bounce Rate
64.6%
Pages/Visit
1.3
Avg. Time on Site
7s
Avg. Product Price
CA$84

≈ $62 USD

Range: CA$40 - CA$175

Rating Breakdown

Business Quality80/100
Traffic Growth75/100
Revenue Performance53/100
Trustpilot50/100
Marketing Efficiency32/100

Traffic Sources

organic0.0%
paid0.0%
social0.0%
direct0.0%
referral0.0%

Marketing & Ad Spend

Monthly Ad Spend

$785

Google Ads estimate

Yearly Ad Budget

$9K

Projected annually

Top Paid Keywords

KeywordVolumeCPCCost/mo
collagen124K$1.22$57.9K
vital proteinsEasy28K--
protein powder new zealandEasy-$0.99$2

Trustpilot Rating

2.0

112 reviews

Aggregated rating data only. Individual reviews not displayed for privacy compliance.

Top Countries

🇨🇦Canada
88.8%
🇺🇸United States
11.2%

Analysis

Strengths

  • High business quality and trust indicators

Weaknesses

  • Marketing efficiency and ROI need improvement

Recommendations

  • Improve SEO performance: optimize content, build backlinks, and focus on high-intent keywords
  • Consider a comprehensive business review to identify key improvement areas.

Shopify Theme

Detecting theme...

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Frequently Asked Questions About Vital Proteins

Is Vital Proteins a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, Vital Proteins is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.

Is Vital Proteins safe to buy from? Is it a scam?

Vital Proteins has a Trustpilot rating of 2.0/5 based on 112 customer reviews. The rating suggests some customers have had issues. Exercise caution and research thoroughly before purchasing. Our EcomScout rating is A+ (58/100).

What is Vital Proteins's EcomScout rating and what does it mean?

Vital Proteins has an EcomScout rating of A+ (58/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.

How much traffic and revenue does Vital Proteins generate?

Vital Proteins receives approximately 195.1K visits per year with estimated monthly revenue of $23.3K - $46.6K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does Vital Proteins use?

We detected 4 Shopify apps on Vital Proteins, including Shop, ReCharge Subscriptions, Klaviyo: Email Marketing & SMS and more.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Collagen Supplements store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against Vital Proteins. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Collagen Supplements store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

Vital Proteins Shopify store analysis • Collagen SupplementsHealth & Wellness • Unlikely Dropshipper • Rating: A+

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