VO receives an EcomScout Rating of A+ (59/100), ranking #11,418 out of 849,320 Shopify stores we track. This Clothing Fashion & Apparel store attracts 390.5K visits per year with estimated revenue of $17.3K - $37.5K/mo. It offers 681 products at an average price of £26.
Analysis by EcomScout Research Team · How we calculate ratings
Store Intelligence Summary
Traffic breakdown: direct 40%, social 14%, paid 14%, organic 10%.
Product pricing: Average price of £26 (range: £17 – £45) — ≈ $32 USD. Budget-friendly positioning targeting volume sales.
Ad spend: Estimated $162/mo in paid search ($1.9K/yr). Lean ad budget — primarily relying on organic or social channels.
Customer trust: Trustpilot score 4.5/5 based on 614 reviews. Excellent reputation — customers rate this store highly.
Top markets: GB (39%), US (22%), AU (10%).
Best-selling product: Save The Chubby Unicorns T-Shirt (Unisex) (£24.95). Other top sellers include Bee Kind T-Shirt (Unisex), Save The Chubby Unicorns Corner T-Shirt (Unisex), Herbivore Dinosaur T-Shirt (Unisex).
Clothing Market Intelligence
Benchmark this competitor against the market
Competition Breakdown
Competitor Research Insights
- •The Clothing market generates $15M/month across 11,695 stores
- •3% are enterprise stores (>$100K/mo) — achievable market
- •81% of stores earn less than $10K/month — relatively low barrier to entry
- •Top 10% of Clothing stores earn $22K+/month
- •This store outperforms 94% of Clothing competitors
- •Low average order value ($0) — consider bundling or upsells
- •386 enterprise stores (>$100K/mo) proves scalability in this market
Top Apps in Clothing
Best Selling Products
#1Save The Chubby Unicorns T-Shirt (Unisex)
£24.95≈ $32
#2Bee Kind T-Shirt (Unisex)
£24.95≈ $32
#3Save The Chubby Unicorns Corner T-Shirt (Unisex)
£24.95≈ $32
#4Herbivore Dinosaur T-Shirt (Unisex)
£24.95≈ $32
#5Kale T-Shirt (Unisex)
£24.95≈ $32
#6The Only Difference Is Our Perception T-Shirt (Unisex)
£24.95≈ $32
#7There Is No Planet B Corner T-Shirt (Unisex)
£24.95≈ $32
#8Tiny Embroidered Bumble Bee T-Shirt (Unisex)
£24.95≈ $32
#9Team Tofu T-Shirt (Unisex)
£24.95≈ $32
#10Botanatomy Heart T-Shirt (Unisex)
£24.95≈ $32
≈ $32 USD
Range: £17 - £45
Rating Breakdown
Traffic Sources
Marketing & Ad Spend
Monthly Ad Spend
$162
Google Ads estimate
Yearly Ad Budget
$2K
Projected annually
Top Paid Keywords
| Keyword | Volume | CPC | Cost/mo |
|---|---|---|---|
| save the chubby unicornEasy | 660 | - | - |
| save the chubby unicorns shirtEasy | 510 | - | - |
| vegan sweaterEasy | 135 | - | - |
| punk baby clothesEasy | 135 | $0.70 | $11 |
| save the chubby unicorn t shirt | 110 | - | - |
Trustpilot Rating
614 reviews
Aggregated rating data only. Individual reviews not displayed for privacy compliance.
Top Countries
Analysis
Strengths
- High business quality and trust indicators
- Excellent Trustpilot rating and review volume
Weaknesses
- Marketing efficiency and ROI need improvement
Recommendations
- Continue optimizing marketing mix: test new channels, improve conversion rates, and track ROI metrics
- Consider a comprehensive business review to identify key improvement areas.
Shopify Theme
Tech Stack & Apps
Browse All Apps →
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Frequently Asked Questions About VO
Is VO a dropshipping store or a legitimate brand?
Based on our dropshipping detection analysis, VO is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.
Is VO safe to buy from? Is it a scam?
VO has a Trustpilot rating of 4.5/5 based on 614 customer reviews. This indicates generally positive customer experiences and the store appears legitimate. Our EcomScout rating is A+ (59/100).
What is VO's EcomScout rating and what does it mean?
VO has an EcomScout rating of A+ (59/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.
How much traffic and revenue does VO generate?
VO receives approximately 390.5K visits per year with estimated monthly revenue of $17.3K - $37.5K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.
What Shopify apps and theme does VO use?
We detected 8 Shopify apps on VO, including Trustpilot, Shop, Klaviyo: Email Marketing & SMS and more.Use our Shopify spy tool to discover which apps drive successful stores.
How can I use this Clothing store data for competitor research?
This Shopify competitor analysis helps you benchmark your store against VO. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Clothing store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.