Volcom
volcom.com.auVolcom receives an EcomScout Rating of S (62/100), ranking #14,174 out of 1,188,667 Shopify stores we track. This Surf and Skate Clothing Fashion & Apparel store attracts 837.0K visits per year with estimated revenue of $47.6K - $103.1K/mo. It offers 250 products at an average price of A$73.
Analysis by EcomScout Research Team · How we calculate ratings
Store Intelligence Summary
Traffic breakdown: organic 40%, paid 23%, direct 15%, social 3%.
Product pricing: Average price of A$73 (range: A$25 – A$140) — ≈ $48 USD. Mid-range pricing strategy.
Ad spend: Estimated $554/mo in paid search ($6.6K/yr). Lean ad budget — primarily relying on organic or social channels.
Customer trust: Trustpilot score 3.7/5 based on 1 reviews. Good standing with customers.
Top markets: AU (76%), US (9%), ID (4%).
Best-selling product: Mens Revel Shirt (A$80). Other top sellers include Mens Volcom Stone T-Shirt, Mens Volcom Stone T-Shirt, Boys 8-16 Revel Shirt.
Surf and Skate Clothing Market Intelligence
Benchmark this competitor against the market
Competition Breakdown
Competitor Research Insights
- •The Surf and Skate Clothing market generates $0M/month across 3 stores
- •33% are enterprise stores (>$100K/mo) — competitive market
- •Top 10% of Surf and Skate Clothing stores earn $134K+/month
- •This store outperforms 73% of Surf and Skate Clothing competitors
- •Low average order value ($0) — consider bundling or upsells
Top Apps in Surf and Skate Clothing
Best Selling Products
#1Gift Card
A$25≈ $17
#2Mens Revel Shirt
A$80≈ $53
#3Mens Volcom Stone T-Shirt
A$60≈ $40
#4Mens Volcom Stone T-Shirt
A$60≈ $40
#5Boys 8-16 Revel Shirt
A$70≈ $46
#6Mens Stone Script T-Shirt
A$55≈ $36
#7Mens Volcom Stone T-Shirt
A$60≈ $40
#8Mens Devoider Jacket
A$140≈ $92
#9Womens Fallllin Maxi Dress
A$110≈ $73
#10Mens Aus Solid T-Shirt
A$40≈ $26
≈ $48 USD
Range: A$25 - A$140
Rating Breakdown
Traffic Sources
Marketing & Ad Spend
Monthly Ad Spend
$554
Google Ads estimate
Yearly Ad Budget
$7K
Projected annually
Top Paid Keywords
| Keyword | Volume | CPC | Cost/mo |
|---|---|---|---|
| volcom shortsEasy | 3K | $0.68 | $1.2K |
| mens snowboard jacketsEasy | 480 | $1.07 | $6 |
| mens long board shortsEasy | 135 | - | - |
| volcom vorta jeansEasy | 135 | $0.39 | $18 |
| volcom shorts mensEasy | 90 | - | - |
Trustpilot Rating
1 reviews
Aggregated rating data only. Individual reviews not displayed for privacy compliance.
Top Countries
Analysis
Strengths
- High business quality and trust indicators
Weaknesses
- Marketing efficiency and ROI need improvement
Recommendations
- Continue optimizing marketing mix: test new channels, improve conversion rates, and track ROI metrics
Shopify Theme
Tech Stack & Apps
Browse All Apps →Similar Stores
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Frequently Asked Questions About Volcom
Is Volcom a dropshipping store or a legitimate brand?
Based on our dropshipping detection analysis, Volcom is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.
Is Volcom safe to buy from? Is it a scam?
Volcom has a Trustpilot rating of 3.7/5 based on 1 customer reviews. Customer experiences are mixed. Research thoroughly and check return policies before purchasing. Our EcomScout rating is S (62/100).
What is Volcom's EcomScout rating and what does it mean?
Volcom has an EcomScout rating of S (62/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.
How much traffic and revenue does Volcom generate?
Volcom receives approximately 837.0K visits per year with estimated monthly revenue of $47.6K - $103.1K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.
What Shopify apps and theme does Volcom use?
We detected 14 Shopify apps on Volcom, including Klaviyo: Email Marketing & SMS, Zendesk, Yotpo Reviews & UGC and more.Use our Shopify spy tool to discover which apps drive successful stores.
How can I use this Surf and Skate Clothing store data for competitor research?
This Shopify competitor analysis helps you benchmark your store against Volcom. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Surf and Skate Clothing store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.