Volcom
volcom.deVolcom receives an EcomScout Rating of A+ (58/100), ranking #23,198 out of 1,189,773 Shopify stores we track. This Clothing Fashion & Apparel store attracts 509.9K visits per year with estimated revenue of $36.1K - $78.3K/mo. It offers 2.5K+ products at an average price of €56.
Analysis by EcomScout Research Team · How we calculate ratings
Store Intelligence Summary
Traffic breakdown: organic 60%, paid 19%, direct 10%, referral 5%.
Product pricing: Average price of €56 (range: €23 – €137) — ≈ $61 USD. Mid-range pricing strategy.
Ad spend: Estimated $1/mo in paid search ($12/yr). Lean ad budget — primarily relying on organic or social channels.
Customer trust: Trustpilot score 2.3/5 based on 180 reviews. Mixed reviews — potential service or quality concerns.
Top markets: DE (74%), AT (19%), PT (4%).
Best-selling product: Uperstand Pullover - Black (€49). Other top sellers include Paradise Dreamer Cheekini Bikinihose - Black, Paradise Dreamer Twist X Back Bikinioberteil - Black, Frickin Cross Shred Static 20" Hybrid-Boardshorts - Used Blue.
Clothing Market Intelligence
Benchmark this competitor against the market
Competition Breakdown
Competitor Research Insights
- •The Clothing market generates $25M/month across 19,580 stores
- •4% are enterprise stores (>$100K/mo) — achievable market
- •80% of stores earn less than $10K/month — relatively low barrier to entry
- •Top 10% of Clothing stores earn $26K+/month
- •This store outperforms 95% of Clothing competitors
- •Low average order value ($0) — consider bundling or upsells
- •770 enterprise stores (>$100K/mo) proves scalability in this market
Top Apps in Clothing
Best Selling Products
#1Uperstand Pullover - Black
€49≈ $53
#2Paradise Dreamer Cheekini Bikinihose - Black
€43≈ $47
#3Paradise Dreamer Twist X Back Bikinioberteil - Black
€50≈ $55
#4Frickin Cross Shred Static 20" Hybrid-Boardshorts - Used Blue
€70≈ $76
#5All Seeing T-Shirt - Black
€35≈ $38
#6Stoney Mountain T-Shirt - White
€35≈ $38
#7Monsterious Hemd - Apple Butter
€75≈ $82
#8Yewster T-Shirt - Tradewinds
€45≈ $49
#9Psyche Cotton Trunk 17" Boardshorts - Black
€60≈ $65
#10Lido Solid Trunk 16" Boardshorts - Violet
€50≈ $55
≈ $61 USD
Range: €23 - €137
Rating Breakdown
Traffic Sources
Marketing & Ad Spend
Monthly Ad Spend
$1
Google Ads estimate
Yearly Ad Budget
$12
Projected annually
Top Paid Keywords
| Keyword | Volume | CPC | Cost/mo |
|---|---|---|---|
| volcomEasy | 49K | $0.19 | $3.6K |
| women volcom | - | $2.55 | $79 |
Trustpilot Rating
180 reviews
Aggregated rating data only. Individual reviews not displayed for privacy compliance.
Top Countries
Analysis
Strengths
- High business quality and trust indicators
- High-quality product catalog
Weaknesses
- Marketing efficiency and ROI need improvement
Recommendations
- Optimize PPC campaigns: review targeting, keywords, and ad copy to improve click-through rates
- Consider a comprehensive business review to identify key improvement areas.
Shopify Theme
Tech Stack & Apps
Browse All Apps →Similar Stores
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Frequently Asked Questions About Volcom
Is Volcom a dropshipping store or a legitimate brand?
Based on our dropshipping detection analysis, Volcom is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.
Is Volcom safe to buy from? Is it a scam?
Volcom has a Trustpilot rating of 2.3/5 based on 180 customer reviews. The rating suggests some customers have had issues. Exercise caution and research thoroughly before purchasing. Our EcomScout rating is A+ (58/100).
What is Volcom's EcomScout rating and what does it mean?
Volcom has an EcomScout rating of A+ (58/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.
How much traffic and revenue does Volcom generate?
Volcom receives approximately 509.9K visits per year with estimated monthly revenue of $36.1K - $78.3K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.
What Shopify apps and theme does Volcom use?
We detected 10 Shopify apps on Volcom, including Yotpo Reviews & UGC, Klaviyo: Email Marketing & SMS, Gorgias and more.Use our Shopify spy tool to discover which apps drive successful stores.
How can I use this Clothing store data for competitor research?
This Shopify competitor analysis helps you benchmark your store against Volcom. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Clothing store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.