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179K/yr$23K/mo
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Wallpaper Online

wallpaper-uk.com
A
50/100
EcomScout

Wallpaper Online receives an EcomScout Rating of A (50/100), ranking #51,509 out of 1,190,700 Shopify stores we track. This Wallpaper Home & Garden store attracts 102.4K visits per year with estimated revenue of $4.0K - $8.8K/mo. It offers 2.5K+ products at an average price of £45.

Analysis by EcomScout Research Team · How we calculate ratings

WallpaperHome & GardenHome Decor
Est. Revenue/mo
$4.0K - $8.8K/mo
Est. Traffic/mo
8.5K
Products
2.5K+
Top Market
GB (100%)
Top Channel
organic (79%)
Trustpilot
3.8/5 (282)

Store Intelligence Summary

Traffic breakdown: organic 79%, direct 11%, referral 10%.

Product pricing: Average price of £45 (range: £1 – £108) — ≈ $57 USD. Mid-range pricing strategy.

0

Customer trust: Trustpilot score 3.8/5 based on 282 reviews. Good standing with customers.

Top markets: GB (100%).

Best-selling product: Wallpaper Sample (£1). Other top sellers include Adilah Wallpaper 106975 by Superfresco Easy, Milan Trail Wallpaper 106402 by Superfresco Colours, Willow Bough Green Wallpaper DMCW210490 by Morris & Co.

How is the EcomScout Rating calculated? The A grade (50/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score. Learn more about our methodology.

Wallpaper Market Intelligence

Benchmark this competitor against the market

Top 50%
by revenue
Market Size
$67K/mo
Total Stores
34
Avg Revenue
$2K/mo
Top 10% Threshold
$63K/mo

Competition Breakdown

41%
26%
21%
6%
6%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • •The Wallpaper market generates $0M/month across 34 stores
  • •6% are enterprise stores (>$100K/mo) — achievable market
  • •Top 10% of Wallpaper stores earn $63K+/month
  • •This store outperforms 97% of Wallpaper competitors
  • •Low average order value ($0) — consider bundling or upsells

Top Apps in Wallpaper

Shop107%Block78%Klaviyo: Email Marketing & SMS45%Judge.me Product Reviews41%

Best Selling Products

#1

Wallpaper Sample

£1≈ $1.27

Adilah Wallpaper 106975 by Superfresco Easy#2

Adilah Wallpaper 106975 by Superfresco Easy

£20≈ $25

Milan Trail Wallpaper 106402 by Superfresco Colours#3

Milan Trail Wallpaper 106402 by Superfresco Colours

£18.99≈ $24

Willow Bough Green Wallpaper DMCW210490 by Morris & Co#4

Willow Bough Green Wallpaper DMCW210490 by Morris & Co

£78.40≈ $100

Lykke Tree Wallpaper 107975 by Fresco#5

Lykke Tree Wallpaper 107975 by Fresco

£13.99≈ $18

Adilah Wallpaper 106976 by Superfresco Easy#6

Adilah Wallpaper 106976 by Superfresco Easy

£20≈ $25

Lykke Tree Wallpaper 107746 by Fresco#7

Lykke Tree Wallpaper 107746 by Fresco

£13.99≈ $18

Pink & Rose Indigo Wallpaper DARW212567 by Morris & Co#8

Pink & Rose Indigo Wallpaper DARW212567 by Morris & Co

£85.40≈ $108

Mallow Apple Green Wallpaper DMSW216678 by Morris & Co#9

Mallow Apple Green Wallpaper DMSW216678 by Morris & Co

£63≈ $80

Apple Blossom Wallpaper 108289 by Fresco#10

Apple Blossom Wallpaper 108289 by Fresco

£13.99≈ $18

Analyzing...
Bounce Rate
78.7%
Pages/Visit
1.5
Avg. Time on Site
17s
Avg. Product Price
£45

≈ $57 USD

Range: £1 - £108

Rating Breakdown

Business Quality100/100
Trustpilot80/100
Traffic Growth65/100
Revenue Performance29/100
Marketing Efficiency14/100

Traffic Sources

organic79.2%
direct11.3%
referral9.6%
paid0.0%
social0.0%

Trustpilot Rating

3.8

282 reviews

Aggregated rating data only. Individual reviews not displayed for privacy compliance.

Top Countries

🇬🇧United Kingdom
100.0%

Analysis

Strengths

  • High business quality and trust indicators
  • Excellent Trustpilot rating and review volume

Weaknesses

  • Revenue performance needs improvement
  • Marketing efficiency and ROI need improvement

Recommendations

  • Focus on increasing AOV, improving conversion rates, and expanding product lines
  • Improve SEO performance: optimize content, build backlinks, and focus on high-intent keywords
  • Consider a comprehensive business review to identify key improvement areas.

Shopify Theme

Detecting theme...

Tech Stack & Apps

Browse All Apps →

Shopify Apps Detected (2)

ShopBlock

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Trending Products to Sell

Top trending products across all categories right now, based on Amazon & Google Trends data.

Gaoye Transparent, Clear Blue Light Glasses for Computer & Gaming - Anti UV Ray Lenses, Scratch-Resistant & Comfort Fit

Gaoye Transparent, Clear Blue Light Glasses for Computer & Gaming - Anti UV Ray Lenses, Scratch-Resistant & Comfort Fit

72
$5.99-6%
livho High Tech Blue Light Glasses - Advanced Blue Light Blocking Computer Glasses - Screen Fatigue & UV Protection

livho High Tech Blue Light Glasses - Advanced Blue Light Blocking Computer Glasses - Screen Fatigue & UV Protection

72
$16.99+7%
IBOANN Chic & Comfy Blue Light Glasses for Women - 3-Pack Round Frames, Screen-Ready Style with UV Protection Coating

IBOANN Chic & Comfy Blue Light Glasses for Women - 3-Pack Round Frames, Screen-Ready Style with UV Protection Coating

70
$11.99-6%
ANYLUV Blue Light Glasses Men/Women, Blue Light Blocking Glasses, Computer Screen Blocker Eyes Protection Glasses

ANYLUV Blue Light Glasses Men/Women, Blue Light Blocking Glasses, Computer Screen Blocker Eyes Protection Glasses

68
$24.99+23%
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Sales changes, new products, app installs — delivered to your dashboard every morning.

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Frequently Asked Questions About Wallpaper Online

Is Wallpaper Online a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, Wallpaper Online is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.

Is Wallpaper Online safe to buy from? Is it a scam?

Wallpaper Online has a Trustpilot rating of 3.8/5 based on 282 customer reviews. Customer experiences are mixed. Research thoroughly and check return policies before purchasing. Our EcomScout rating is A (50/100).

What is Wallpaper Online's EcomScout rating and what does it mean?

Wallpaper Online has an EcomScout rating of A (50/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.

How much traffic and revenue does Wallpaper Online generate?

Wallpaper Online receives approximately 102.4K visits per year with estimated monthly revenue of $4.0K - $8.8K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does Wallpaper Online use?

We detected 2 Shopify apps on Wallpaper Online, including Shop, Block.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Wallpaper store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against Wallpaper Online. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Wallpaper store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

Wallpaper Online Shopify store analysis • Wallpaper • Home & Garden • Unlikely Dropshipper • Rating: A

Last updated: August 9, 2026

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