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wally.co.nz

wally.co.nz
52/100
EcomScout

wally.co.nz receives an EcomScout Rating of A (52/100), ranking #42,289 out of 1,125,961 Shopify stores we track. This Clothing and Accessories Fashion & Apparel store attracts 528.9K visits per year with estimated revenue of $51.4K - $111.4K/mo. It offers 2.2K products at an average price of NZ$110.

Analysis by EcomScout Research Team · How we calculate ratings

Est. Revenue/mo
$51.4K - $111.4K/mo
Est. Traffic/mo
44.1K
Products
2.2K
Top Market
NZ (81%)
Top Channel
organic (50%)

Store Intelligence Summary

Traffic breakdown: organic 50%, direct 21%, paid 13%, social 8%.

Product pricing: Average price of NZ$110 (range: NZ$50 – NZ$170) — ≈ $67 USD. Mid-range pricing strategy.

0

Top markets: NZ (81%), AU (14%), GB (5%).

Best-selling product: Bloom Long Sleeve Top - Beige Stripe (NZ$89). Other top sellers include The Rose Tee - Beige, Bloom Short Sleeve Top - Chocolate Blush Stripe, The Mason Tee - Black.

How is the EcomScout Rating calculated? The A grade (52/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score. Learn more about our methodology.

Clothing and Accessories Market Intelligence

Benchmark this competitor against the market

Top 20%
by revenue
Market Size
$7.9M/mo
Total Stores
5,197
Avg Revenue
$2K/mo
Top 10% Threshold
$27K/mo

Competition Breakdown

43%
37%
14%
4%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • The Clothing and Accessories market generates $8M/month across 5,197 stores
  • 4% are enterprise stores (>$100K/mo) — achievable market
  • 80% of stores earn less than $10K/month — relatively low barrier to entry
  • Top 10% of Clothing and Accessories stores earn $27K+/month
  • This store outperforms 94% of Clothing and Accessories competitors
  • Low average order value ($0) — consider bundling or upsells
  • 195 enterprise stores (>$100K/mo) proves scalability in this market
Analyzing...
Bounce Rate
19.2%
Pages/Visit
5.7
Avg. Time on Site
9m 30s
Avg. Product Price
NZ$110

≈ $67 USD

Range: NZ$50 - NZ$170

Rating Breakdown

Business Quality80/100
Traffic Growth75/100
Revenue Performance65/100
Marketing Efficiency7/100

Traffic Sources

organic50.1%
direct21.3%
paid12.7%
social8.3%
referral0.0%

Top Countries

🇳🇿New Zealand
81.2%
🇦🇺Australia
13.7%
🇬🇧United Kingdom
5.1%

Analysis

Strengths

  • High business quality and trust indicators
  • High-quality product catalog

Weaknesses

  • Trustpilot rating and review volume need improvement
  • Marketing efficiency and ROI need improvement

Recommendations

  • Encourage customer reviews, respond to feedback, and improve customer service
  • Expand SEO efforts and consider adding PPC campaigns to complement organic traffic
  • Consider a comprehensive business review to identify key improvement areas.

Shopify Theme

Detecting theme...

Trending Products to Sell

Top trending products across all categories right now, based on Amazon & Google Trends data.

iF YOU

iF YOU

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NEWITIN

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Natural Healing Stone Fishhoop Dangle Drop Earrings Statement Gold silver earrings

Natural Healing Stone Fishhoop Dangle Drop Earrings Statement Gold silver earrings

72
$9.99+18%
Kitsch

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Frequently Asked Questions About wally.co.nz

Is wally.co.nz a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, wally.co.nz is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.

Is wally.co.nz safe to buy from? Is it a scam?

We don't have Trustpilot review data for wally.co.nz. However, our EcomScout rating is A (52/100).Always check for secure payment options, return policies, and customer reviews before purchasing.

What is wally.co.nz's EcomScout rating and what does it mean?

wally.co.nz has an EcomScout rating of A (52/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.

How much traffic and revenue does wally.co.nz generate?

wally.co.nz receives approximately 528.9K visits per year with estimated monthly revenue of $51.4K - $111.4K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does wally.co.nz use?

We detected 6 Shopify apps on wally.co.nz, including Shop, Klaviyo: Email Marketing & SMS, Shopify Inbox and more.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Clothing and Accessories store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against wally.co.nz. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Clothing and Accessories store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

wally.co.nz Shopify store analysis • Clothing and AccessoriesFashion & Apparel • Unlikely Dropshipper • Rating: A

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