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48/100
EcomScout

Waterfly receives an EcomScout Rating of B+ (48/100), ranking #23,221 out of 481,845 Shopify stores we track. This Outdoor & Sporting Bags Sports & Outdoors store attracts 132.7K visits per year with estimated revenue of $4.4K - $9.5K/mo. It offers 85 products at an average price of $26.

Analysis by EcomScout Research Team · How we calculate ratings

Est. Revenue/mo
$4.4K - $9.5K/mo
Est. Traffic/mo
11.1K
Products
85
Top Market
US (84%)
Top Channel
direct (8%)
Trustpilot
4.9/5 (133)

Store Intelligence Summary

Traffic breakdown: direct 8%.

Product pricing: Average price of $26 (range: $18 – $38). Budget-friendly positioning targeting volume sales.

Customer trust: Trustpilot score 4.9/5 based on 133 reviews. Excellent reputation — customers rate this store highly.

Top markets: US (84%), DE (6%), VN (4%).

Best-selling product: Waterfly Urban Elite 2.0 UltraLight Crossbody Bag ($25.59). Other top sellers include Waterfly TransformerX Packable Crossbody Bag, Waterfly Utility Lightweight Water Resistant Fanny Pack, Waterfly Urban Elite Lightweight Crossbody Bag.

How is the EcomScout Rating calculated? The B+ grade (48/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score. Learn more about our methodology.

Outdoor & Sporting Bags Market Intelligence

Benchmark this competitor against the market

Top 20%
by revenue
Market Size
$10K/mo
Total Stores
1
Avg Revenue
$10K/mo
Top 10% Threshold
$10K/mo

Competition Breakdown

100%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • The Outdoor & Sporting Bags market generates $0M/month across 1 stores
  • 100% of stores earn less than $10K/month — relatively low barrier to entry
  • This store outperforms 0% of Outdoor & Sporting Bags competitors
  • Low average order value ($0) — consider bundling or upsells
Analyzing...
Bounce Rate
32.9%
Pages/Visit
11.4
Avg. Time on Site
4m 18s
Avg. Product Price
$26

Range: $18 - $38

Rating Breakdown

Trustpilot90/100
Business Quality76/100
Traffic Growth65/100
Revenue Performance29/100

Traffic Sources

direct7.9%
organic0.0%
paid0.0%
social0.0%
referral0.0%

Trustpilot Rating

4.9

133 reviews

Aggregated rating data only. Individual reviews not displayed for privacy compliance.

Top Countries

🇺🇸United States
83.5%
🇩🇪Germany
6.1%
🇻🇳Vietnam
3.8%
🇯🇵Japan
2.7%
🇬🇧United Kingdom
2.5%

Analysis

Strengths

  • Excellent Trustpilot rating and review volume

Weaknesses

  • Revenue performance needs improvement
  • Marketing efficiency and ROI need improvement

Recommendations

  • Focus on increasing AOV, improving conversion rates, and expanding product lines
  • Start building your keyword presence: invest in SEO content and consider PPC campaigns to establish visibility
  • Consider a comprehensive business review to identify key improvement areas.

Shopify Theme

Detecting theme...

Frequently Asked Questions About Waterfly

Is Waterfly a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, Waterfly is classified as "Likely Dropshipper". Indicators include: Uses dropshipping apps, Suspicious pricing patterns.

Is Waterfly safe to buy from? Is it a scam?

Waterfly has a Trustpilot rating of 4.9/5 based on 133 customer reviews. This indicates generally positive customer experiences and the store appears legitimate. Our EcomScout rating is B+ (48/100).

What is Waterfly 's EcomScout rating and what does it mean?

Waterfly has an EcomScout rating of B+ (48/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. Use this data to benchmark against your own Shopify store.

How much traffic and revenue does Waterfly generate?

Waterfly receives approximately 132.7K visits per year with estimated monthly revenue of $4.4K - $9.5K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does Waterfly use?

We detected 11 Shopify apps on Waterfly , including Judge.me Product Reviews, PageFly Landing Page Builder, Loox Photo Reviews and more.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Outdoor & Sporting Bags store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against Waterfly . Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Outdoor & Sporting Bags store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

Waterfly Shopify store analysis • Outdoor & Sporting BagsSports & Outdoors • Likely Dropshipper • Rating: B+

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