WBC
wbc.co.ukWBC receives an EcomScout Rating of B+ (50/100), ranking #51,783 out of 1,192,792 Shopify stores we track. This Specialty Foods Food & Beverage store attracts 248.5K visits per year with estimated revenue of $7.3K - $14.5K/mo. It offers 832 products at an average price of £10.
Analysis by EcomScout Research Team · How we calculate ratings
Store Intelligence Summary
Traffic breakdown: direct 33%, organic 32%, social 10%, paid 4%.
Product pricing: Average price of £10 (range: £0 – £61) — ≈ $13 USD. Budget-friendly positioning targeting volume sales.
Ad spend: Estimated $4.1K/mo in paid search ($49.2K/yr). Lean ad budget — primarily relying on organic or social channels.
Customer trust: Trustpilot score 4.0/5 based on 14 reviews. Good standing with customers.
Top markets: GB (93%), US (7%), DK (0%).
Best-selling product: Recycled tissue paper (480 sheets) (£14.86). Other top sellers include Sizzlepak shredded paper 10kg, 1 Bottle paper gift bag, Kiln dried wood wool.
Specialty Foods Market Intelligence
Benchmark this competitor against the market
Competition Breakdown
Competitor Research Insights
- •The Specialty Foods market generates $43M/month across 13,287 stores
- •6% are enterprise stores (>$100K/mo) — achievable market
- •Top 10% of Specialty Foods stores earn $55K+/month
- •This store outperforms 94% of Specialty Foods competitors
- •Low average order value ($0) — consider bundling or upsells
- •795 enterprise stores (>$100K/mo) proves scalability in this market
Top Apps in Specialty Foods
Best Selling Products
#1Recycled tissue paper (480 sheets)
£14.86≈ $19
#2Sizzlepak shredded paper 10kg
£60.90≈ $77
#31 Bottle paper gift bag
£1.02≈ $1.30
#46 bottle budget shipping box
£1.75≈ $2.22
#56 bottle Pulpsafe shipping box
£4.44≈ $5.64
#6Kiln dried wood wool
£36.64≈ $47
#795mm Raffia pull bow
£0.41≈ $0.52
#81 bottle Pulpsafe shipping box
£1.46≈ $1.85
#912 bottle Pulpsafe shipping box
£7.75≈ $9.84
#103 bottle Pulpsafe shipping box
£2.57≈ $3.26
≈ $13 USD
Range: £0 - £61
Rating Breakdown
Traffic Sources
Marketing & Ad Spend
Monthly Ad Spend
$4K
Google Ads estimate
Yearly Ad Budget
$49K
Projected annually
Top Paid Keywords
| Keyword | Volume | CPC | Cost/mo |
|---|---|---|---|
| wbcEasy | 26K | $0.65 | $225 |
| packaging | 21K | $2.02 | $21.8K |
| packaging company | 480 | $3.09 | $3.9K |
| packaging for retailersEasy | 175 | - | - |
| containersandpackaging | 135 | $20.08 | - |
Trustpilot Rating
14 reviews
Aggregated rating data only. Individual reviews not displayed for privacy compliance.
Top Countries
Analysis
Strengths
- Excellent traffic and growth metrics
- High business quality and trust indicators
Weaknesses
- Revenue performance needs improvement
- Marketing efficiency and ROI need improvement
Recommendations
- Focus on increasing AOV, improving conversion rates, and expanding product lines
- Improve SEO performance: optimize content, build backlinks, and focus on high-intent keywords
- Consider a comprehensive business review to identify key improvement areas.
Shopify Theme
Tech Stack & Apps
Browse All Apps →Shopify Apps Detected (6)
Pre-Order0
Back in Stock
Buy Button channelSimilar Stores
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Frequently Asked Questions About WBC
Is WBC a dropshipping store or a legitimate brand?
Based on our dropshipping detection analysis, WBC is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.
Is WBC safe to buy from? Is it a scam?
WBC has a Trustpilot rating of 4.0/5 based on 14 customer reviews. This indicates generally positive customer experiences and the store appears legitimate. Our EcomScout rating is B+ (50/100).
What is WBC's EcomScout rating and what does it mean?
WBC has an EcomScout rating of B+ (50/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. Use this data to benchmark against your own Shopify store.
How much traffic and revenue does WBC generate?
WBC receives approximately 248.5K visits per year with estimated monthly revenue of $7.3K - $14.5K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.
What Shopify apps and theme does WBC use?
We detected 6 Shopify apps on WBC, including Pre-Order, Klaviyo: Email Marketing & SMS, Back in Stock and more.Use our Shopify spy tool to discover which apps drive successful stores.
How can I use this Specialty Foods store data for competitor research?
This Shopify competitor analysis helps you benchmark your store against WBC. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Specialty Foods store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.