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Brufords Jewellers

wbruford.com
33/100
EcomScout

Brufords Jewellers receives an EcomScout Rating of B (33/100), ranking #93,268 out of 481,787 Shopify stores we track. This Jewelry and Watches Jewelry & Accessories store. It offers 2.5K+ products at an average price of $1356.

Analysis by EcomScout Research Team · How we calculate ratings

0
Est. Traffic/mo
N/A
Products
2.5K+
Top Channel
N/A
Trustpilot
4.9/5 (912)

Store Intelligence Summary

Product pricing: Average price of $1356 (range: $1 – $4700). Positioned in the premium segment.

0

Customer trust: Trustpilot score 4.9/5 based on 912 reviews. Excellent reputation — customers rate this store highly.

Best-selling product: Nomination Plain Steel Link ($1). Other top sellers include TUDOR Black Bay Pro Watch M79470-0004, Longines Conquest Watch L3.430.4.99.6 *Ex-Display*, Seiko Prospex 'Racing Sports' Solar Speedtimer Chronograph Watch SSC943P1.

How is the EcomScout Rating calculated? The B grade (33/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score. Learn more about our methodology.

Jewelry and Watches Market Intelligence

Benchmark this competitor against the market

Market Size
$42K/mo
Total Stores
7
Avg Revenue
$6K/mo
Top 10% Threshold
$45K/mo

Competition Breakdown

57%
29%
14%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • The Jewelry and Watches market generates $0M/month across 7 stores
  • Top 10% of Jewelry and Watches stores earn $45K+/month
  • This store outperforms 87% of Jewelry and Watches competitors
  • Low average order value ($0) — consider bundling or upsells
Analyzing...
Bounce Rate
0.0%
Pages/Visit
0.0
0
Avg. Product Price
$1356

Range: $1 - $4700

Rating Breakdown

Trustpilot95/100
Business Quality90/100
Traffic Growth20/100
Revenue Performance10/100
Marketing Efficiency7/100

Traffic Sources

organic0.0%
paid0.0%
social0.0%
direct0.0%
referral0.0%

Marketing & Ad Spend

Top Paid Keywords

KeywordVolumeCPCCost/mo

Trustpilot Rating

4.9

912 reviews

Aggregated rating data only. Individual reviews not displayed for privacy compliance.

Analysis

Strengths

  • High business quality and trust indicators
  • Excellent Trustpilot rating and review volume
  • High-quality product catalog

Weaknesses

  • Revenue performance needs improvement
  • Traffic and growth metrics are below average
  • Marketing efficiency and ROI need improvement

Recommendations

  • Focus on increasing AOV, improving conversion rates, and expanding product lines
  • Invest in SEO, content marketing, and social media to drive more traffic
  • Expand SEO efforts and consider adding PPC campaigns to complement organic traffic
  • Consider a comprehensive business review to identify key improvement areas.

Shopify Theme

Detecting theme...

Tech Stack & Apps

Browse All Apps →

Shopify Apps Detected (3)

Frequently Asked Questions About Brufords Jewellers

Is Brufords Jewellers a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, Brufords Jewellers is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.

Is Brufords Jewellers safe to buy from? Is it a scam?

Brufords Jewellers has a Trustpilot rating of 4.9/5 based on 912 customer reviews. This indicates generally positive customer experiences and the store appears legitimate. Our EcomScout rating is B (33/100).

What is Brufords Jewellers's EcomScout rating and what does it mean?

Brufords Jewellers has an EcomScout rating of B (33/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. Use this data to benchmark against your own Shopify store.

How much traffic and revenue does Brufords Jewellers generate?

Brufords Jewellers receives approximately traffic data not available. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does Brufords Jewellers use?

We detected 3 Shopify apps on Brufords Jewellers, including Shop, Mailchimp, Enzuzo.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Jewelry and Watches store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against Brufords Jewellers. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Jewelry and Watches store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

Brufords Jewellers Shopify store analysis • Jewelry and WatchesJewelry & Accessories • Unlikely Dropshipper • Rating: B

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