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wearefractel.com

wearefractel.com
53/100
EcomScout

wearefractel.com receives an EcomScout Rating of A (53/100), ranking #38,934 out of 1,188,149 Shopify stores we track. This Apparel Fashion & Apparel store attracts 1.0M visits per year with estimated revenue of $45.3K - $98.1K/mo. It offers 208 products at an average price of A$50.

Analysis by EcomScout Research Team · How we calculate ratings

Est. Revenue/mo
$45.3K - $98.1K/mo
Est. Traffic/mo
87.0K
Products
208
Top Market
US (42%)
Top Channel
direct (17%)
Est. Ad Spend/mo
$492

Store Intelligence Summary

Traffic breakdown: direct 17%, referral 3%.

Product pricing: Average price of A$50 (range: A$24 – A$68) — ≈ $33 USD. Budget-friendly positioning targeting volume sales.

Ad spend: Estimated $492/mo in paid search ($5.9K/yr). Lean ad budget — primarily relying on organic or social channels.

Top markets: US (42%), AU (23%), GB (12%).

Best-selling product: C-ASHEN High Ponytail Running Cap (A$48). Other top sellers include L-SAHARA Legionnaire Running Hat, M-JET Running Cap, L-NEPTUNE Legionnaire Running Hat.

How is the EcomScout Rating calculated? The A grade (53/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score. Learn more about our methodology.

Apparel Market Intelligence

Benchmark this competitor against the market

Top 20%
by revenue
Market Size
$50.7M/mo
Total Stores
32,395
Avg Revenue
$2K/mo
Top 10% Threshold
$10K/mo

Competition Breakdown

35%
54%
7%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • The Apparel market generates $51M/month across 32,395 stores
  • 1% are enterprise stores (>$100K/mo) — achievable market
  • 89% of stores earn less than $10K/month — relatively low barrier to entry
  • Top 10% of Apparel stores earn $10K+/month
  • This store outperforms 84% of Apparel competitors
  • Jackets shows highest opportunity with $1,967 median revenue and medium competition
  • High average order value ($196) suggests premium positioning works well
  • 437 enterprise stores (>$100K/mo) proves scalability in this market
Analyzing...
Bounce Rate
35.0%
Pages/Visit
5.8
Avg. Time on Site
2m 42s
Avg. Product Price
A$50

≈ $33 USD

Range: A$24 - A$68

Rating Breakdown

Traffic Growth80/100
Business Quality80/100
Revenue Performance61/100
Marketing Efficiency22/100

Traffic Sources

direct17.4%
referral2.7%
organic0.0%
paid0.0%
social0.0%

Marketing & Ad Spend

Monthly Ad Spend

$492

Google Ads estimate

Yearly Ad Budget

$6K

Projected annually

Top Paid Keywords

KeywordVolumeCPCCost/mo
running hatEasy3K$1.03$498
fanatics promo code1K$0.72$247
best running hatsEasy1K--
fractelEasy750--
sneakersnstuff promo codeEasy630--

Top Countries

🇺🇸United States
41.6%
🇦🇺Australia
22.8%
🇬🇧United Kingdom
12.1%
🇳🇱Netherlands
6.8%
🇩🇪Germany
5.2%

Analysis

Strengths

  • Excellent traffic and growth metrics
  • High business quality and trust indicators

Weaknesses

  • Trustpilot rating and review volume need improvement
  • Marketing efficiency and ROI need improvement

Recommendations

  • Encourage customer reviews, respond to feedback, and improve customer service
  • Improve SEO performance: optimize content, build backlinks, and focus on high-intent keywords
  • Consider a comprehensive business review to identify key improvement areas.

Shopify Theme

Detecting theme...

Trending Apparel Products

Products gaining popularity in Apparel right now, based on Amazon & Google Trends data.

Hanes Men's Hoodie - EcoSmart Fleece Hooded Sweatshirt for Men & Women - Midweight Fleece - Big & Tall Available

Hanes Men's Hoodie - EcoSmart Fleece Hooded Sweatshirt for Men & Women - Midweight Fleece - Big & Tall Available

68
$8.00+15%
OEAK Womens Jelly Bras Wireless Deep V Bralette Comfy Push Up Tshirt Bras | Comfortable,support and lift,no underwire,bralettes,plunge,full coverage,invisible,balconette,minimizer,no show,soft

OEAK Womens Jelly Bras Wireless Deep V Bralette Comfy Push Up Tshirt Bras | Comfortable,support and lift,no underwire,bralettes,plunge,full coverage,invisible,balconette,minimizer,no show,soft

65
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JanSport SuperBreak One Backpacks - Durable, Lightweight Bookbag with 1 Main Compartment, Front Utility Pocket with Built-in Organizer - Premium Backpack, Black

JanSport SuperBreak One Backpacks - Durable, Lightweight Bookbag with 1 Main Compartment, Front Utility Pocket with Built-in Organizer - Premium Backpack, Black

65
$38.47+7%
Water Shoes for Women Men Quick-Dry Aqua Socks Swim Beach Outfits Barefoot | Yoga Exercise Wear Sport Accessories Pool Camping Must Haves River Hiking Youth Adult

Water Shoes for Women Men Quick-Dry Aqua Socks Swim Beach Outfits Barefoot | Yoga Exercise Wear Sport Accessories Pool Camping Must Haves River Hiking Youth Adult

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Frequently Asked Questions About wearefractel.com

Is wearefractel.com a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, wearefractel.com is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.

Is wearefractel.com safe to buy from? Is it a scam?

We don't have Trustpilot review data for wearefractel.com. However, our EcomScout rating is A (53/100).Always check for secure payment options, return policies, and customer reviews before purchasing.

What is wearefractel.com's EcomScout rating and what does it mean?

wearefractel.com has an EcomScout rating of A (53/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.

How much traffic and revenue does wearefractel.com generate?

wearefractel.com receives approximately 1.0M visits per year with estimated monthly revenue of $45.3K - $98.1K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does wearefractel.com use?

We detected 8 Shopify apps on wearefractel.com, including Pre-Order, Shop, UpPromote Affiliate Marketing and more.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Apparel store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against wearefractel.com. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Apparel store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

wearefractel.com Shopify store analysis • ApparelFashion & Apparel • Unlikely Dropshipper • Rating: A

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