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SHRINE homepage screenshot
55/100
EcomScout

SHRINE receives an EcomScout Rating of A+ (55/100), ranking #28,258 out of 1,125,846 Shopify stores we track. This Hair Care Beauty & Personal Care store attracts 1.3M visits per year with estimated revenue of $34.2K - $66.4K/mo. It offers 86 products at an average price of £11.

Analysis by EcomScout Research Team · How we calculate ratings

Est. Revenue/mo
$34.2K - $66.4K/mo
Est. Traffic/mo
108.9K
Products
86
Top Market
GB (70%)
Top Channel
social (42%)
Trustpilot
1.5/5 (274)

Store Intelligence Summary

Traffic breakdown: social 42%, organic 19%, paid 16%, referral 5%.

Product pricing: Average price of £11 (range: £4 – £13) — ≈ $14 USD. Budget-friendly positioning targeting volume sales.

Ad spend: Estimated $5/mo in paid search ($60/yr). Lean ad budget — primarily relying on organic or social channels.

Customer trust: Trustpilot score 1.5/5 based on 274 reviews. Mixed reviews — potential service or quality concerns.

Top markets: GB (70%), US (29%), PH (2%).

Best-selling product: White Blonde Toner - DROP IT (£9.99). Other top sellers include Conditioner Mix, Silver Hair Dye - DROP IT KIT, Pink Hair Dye - DROP IT Kit.

How is the EcomScout Rating calculated? The A+ grade (55/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score. Learn more about our methodology.

Hair Care Market Intelligence

Benchmark this competitor against the market

Top 20%
by revenue
Market Size
$10.7M/mo
Total Stores
4,927
Avg Revenue
$2K/mo
Top 10% Threshold
$35K/mo

Competition Breakdown

37%
40%
16%
5%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • The Hair Care market generates $11M/month across 4,927 stores
  • 5% are enterprise stores (>$100K/mo) — achievable market
  • 77% of stores earn less than $10K/month — relatively low barrier to entry
  • Top 10% of Hair Care stores earn $35K+/month
  • This store outperforms 94% of Hair Care competitors
  • Low average order value ($0) — consider bundling or upsells
  • 230 enterprise stores (>$100K/mo) proves scalability in this market
Analyzing...
Bounce Rate
68.1%
Pages/Visit
1.9
Avg. Time on Site
47s
Avg. Product Price
£11

≈ $14 USD

Range: £4 - £13

Rating Breakdown

Traffic Growth85/100
Business Quality80/100
Trustpilot50/100
Revenue Performance42/100
Marketing Efficiency29/100

Traffic Sources

social41.6%
organic19.3%
paid16.3%
referral4.5%
direct3.8%

Marketing & Ad Spend

Monthly Ad Spend

$5

Google Ads estimate

Yearly Ad Budget

$60

Projected annually

Top Paid Keywords

KeywordVolumeCPCCost/mo
hair dye drops for conditioner133--
hair innovation28--
coppers hair8--
peach hair dye uk6--

Trustpilot Rating

1.5

274 reviews

Aggregated rating data only. Individual reviews not displayed for privacy compliance.

Top Countries

🇬🇧United Kingdom
69.7%
🇺🇸United States
28.8%
🇵🇭Philippines
1.6%

Analysis

Strengths

  • Excellent traffic and growth metrics
  • High business quality and trust indicators

Weaknesses

  • Marketing efficiency and ROI need improvement

Recommendations

  • Optimize PPC campaigns: review targeting, keywords, and ad copy to improve click-through rates
  • Consider a comprehensive business review to identify key improvement areas.

Shopify Theme

Detecting theme...

Trending Products to Sell

Top trending products across all categories right now, based on Amazon & Google Trends data.

Marc Anthony Grow Long, Detangling Leave-In Hair Conditioner Spray | Anti-Frizz Anti-Breakage Hair Care for Dry Damaged Hair & Split Ends - Biotin, Vitamin E, Caffeine & Ginseng - Sulfate Free

Marc Anthony Grow Long, Detangling Leave-In Hair Conditioner Spray | Anti-Frizz Anti-Breakage Hair Care for Dry Damaged Hair & Split Ends - Biotin, Vitamin E, Caffeine & Ginseng - Sulfate Free

60
$8.67-11%
ArtNaturals Rosemary Oil for Hair Growth & Castor Oil Set, 4 oz, Women Men | Lightweight Scalp Treatment Formula, Includes Scalp Massager, Nourishes Hair & Helps Reduce Split Ends

ArtNaturals Rosemary Oil for Hair Growth & Castor Oil Set, 4 oz, Women Men | Lightweight Scalp Treatment Formula, Includes Scalp Massager, Nourishes Hair & Helps Reduce Split Ends

59
$11.71-11%
K18 Leave-In Molecular Repair Hair Mask - Peptide Hair Treatment Mask for Bleach, Color, Chemical + Heat Damaged Strands - Immediate + Lasting Damage Reversal in 4 Minutes (0.5 Fl oz)

K18 Leave-In Molecular Repair Hair Mask - Peptide Hair Treatment Mask for Bleach, Color, Chemical + Heat Damaged Strands - Immediate + Lasting Damage Reversal in 4 Minutes (0.5 Fl oz)

57
$29.00+29%
Miracle Curls: Shampoo, Conditioner, Deep Conditioner, Refresher Gel, Detangling Milk, Oil Treatment 6-Piece Set

Miracle Curls: Shampoo, Conditioner, Deep Conditioner, Refresher Gel, Detangling Milk, Oil Treatment 6-Piece Set

57
$35.99-11%
Explore all trending products

Frequently Asked Questions About SHRINE

Is SHRINE a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, SHRINE is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.

Is SHRINE safe to buy from? Is it a scam?

SHRINE has a Trustpilot rating of 1.5/5 based on 274 customer reviews. The rating suggests some customers have had issues. Exercise caution and research thoroughly before purchasing. Our EcomScout rating is A+ (55/100).

What is SHRINE's EcomScout rating and what does it mean?

SHRINE has an EcomScout rating of A+ (55/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.

How much traffic and revenue does SHRINE generate?

SHRINE receives approximately 1.3M visits per year with estimated monthly revenue of $34.2K - $66.4K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does SHRINE use?

We detected 7 Shopify apps on SHRINE, including Shogun Page Builder, Shop, Stamped.io Product Reviews and more.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Hair Care store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against SHRINE. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Hair Care store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

SHRINE Shopify store analysis • Hair CareBeauty & Personal Care • Unlikely Dropshipper • Rating: A+

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