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Wear Felicity homepage screenshot

Wear Felicity

wearfelicity.com
73/100
EcomScout

Wear Felicity receives an EcomScout Rating of S (73/100), ranking #636 out of 375,356 Shopify stores we track. This Pet Supplies Pets store attracts 2.1M visits per year with estimated revenue of $131.5K - $263.0K/mo. It offers 578 products at an average price of $29.

Analysis by EcomScout Research Team · How we calculate ratings

Est. Revenue/mo
$131.5K - $263.0K/mo
Est. Traffic/mo
173.9K
Products
578
Top Market
US (78%)
Top Channel
direct (17%)
Trustpilot
3.5/5 (1,423)

Store Intelligence Summary

Traffic breakdown: direct 17%, referral 4%.

Product pricing: Average price of $29 (range: $8 – $48). Budget-friendly positioning targeting volume sales.

Ad spend: Estimated $2.4K/mo in paid search ($29.2K/yr). Lean ad budget — primarily relying on organic or social channels.

Customer trust: Trustpilot score 3.5/5 based on 1,423 reviews. Good standing with customers.

Top markets: US (78%), ID (2%), CA (2%).

Best-selling product: Build Your Charm Set ($9). Other top sellers include Personalized Circle Photo Bracelet, Personalized Heart Photo Necklace, Personalized Pet Photo Necklace.

How is the EcomScout Rating calculated? The S grade (73/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score. Learn more about our methodology.

Pet Supplies Market Intelligence

Benchmark this competitor against the market

Top 20%
by revenue
Market Size
$12.6M/mo
Total Stores
2,150
Avg Revenue
$6K/mo
Top 10% Threshold
$93K/mo

Competition Breakdown

21%
40%
23%
6%
9%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • The Pet Supplies market generates $13M/month across 2,150 stores
  • 9% are enterprise stores (>$100K/mo) — achievable market
  • Top 10% of Pet Supplies stores earn $93K+/month
  • This store outperforms 94% of Pet Supplies competitors
  • Low average order value ($0) — consider bundling or upsells
  • 201 enterprise stores (>$100K/mo) proves scalability in this market
Analyzing...
Bounce Rate
47.4%
Pages/Visit
3.3
Avg. Time on Site
1m 43s
Avg. Product Price
$29

Range: $8 - $48

Rating Breakdown

Traffic Growth95/100
Business Quality90/100
Trustpilot80/100
Revenue Performance59/100
Marketing Efficiency53/100

Traffic Sources

direct16.8%
referral3.6%
organic0.0%
paid0.0%
social0.0%

Marketing & Ad Spend

Monthly Ad Spend

$2K

Google Ads estimate

Yearly Ad Budget

$29K

Projected annually

Top Paid Keywords

KeywordVolumeCPCCost/mo
wear felicityEasy4K--
foggy dogEasy4K--
bracelet making kitEasy2K--
wearfelicity2K--
necklace with picture insideEasy2K--

Trustpilot Rating

3.5

1,423 reviews

Aggregated rating data only. Individual reviews not displayed for privacy compliance.

Top Countries

🇺🇸United States
78.1%
🇮🇩Indonesia
2.4%
🇨🇦Canada
2.4%
🇧🇷Brazil
2.1%
🇬🇧United Kingdom
1.9%

Analysis

Strengths

  • Excellent traffic and growth metrics
  • High business quality and trust indicators
  • Excellent Trustpilot rating and review volume

Shopify Theme

Detecting theme...

Trending Pet Supplies Products

Products gaining popularity in Pet Supplies right now, based on Amazon & Google Trends data.

Zeaxuie 9 Pack Luxury Puppy Toys for Teething Small Dogs, Puppy Chew Toys with Cute Squeaky Dog Toys, Ball and More Rope Dog Chew Toys

Zeaxuie 9 Pack Luxury Puppy Toys for Teething Small Dogs, Puppy Chew Toys with Cute Squeaky Dog Toys, Ball and More Rope Dog Chew Toys

97
$8.99+194%
Purina Fancy Feast Gravy Lovers Poultry and Beef Grilled Gourmet Wet Cat Food Variety Pack - (Pack of 30) 3 oz. Cans

Purina Fancy Feast Gravy Lovers Poultry and Beef Grilled Gourmet Wet Cat Food Variety Pack - (Pack of 30) 3 oz. Cans

92
$28.06+216%
Vceoa 17.5x11x11 Inches Cat, Dog Carrier for Pets Up to 16 Lbs, Soft-Sided Cat Bag Animal Carriers Travel Puppy Carry As a Toy of Fabric Pet Home

Vceoa 17.5x11x11 Inches Cat, Dog Carrier for Pets Up to 16 Lbs, Soft-Sided Cat Bag Animal Carriers Travel Puppy Carry As a Toy of Fabric Pet Home

91
$19.99+166%
Best Pet Supplies Interactive Squeaky Dog Chew Toy, Ideal Dog Toys for Chewers, Small, Medium & Large Dogs, and Fetch Lovers - Crinkle Duck (Yellow), Large

Best Pet Supplies Interactive Squeaky Dog Chew Toy, Ideal Dog Toys for Chewers, Small, Medium & Large Dogs, and Fetch Lovers - Crinkle Duck (Yellow), Large

88
$6.79+123%
See all trending Pet Supplies products

Frequently Asked Questions About Wear Felicity

Is Wear Felicity a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, Wear Felicity is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.

Is Wear Felicity safe to buy from? Is it a scam?

Wear Felicity has a Trustpilot rating of 3.5/5 based on 1,423 customer reviews. Customer experiences are mixed. Research thoroughly and check return policies before purchasing. Our EcomScout rating is S (73/100).

What is Wear Felicity's EcomScout rating and what does it mean?

Wear Felicity has an EcomScout rating of S (73/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.

How much traffic and revenue does Wear Felicity generate?

Wear Felicity receives approximately 2.1M visits per year with estimated monthly revenue of $131.5K - $263.0K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does Wear Felicity use?

We detected 4 Shopify apps on Wear Felicity, including Shop, Klaviyo: Email Marketing & SMS, Stamped.io Product Reviews and more.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Pet Supplies store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against Wear Felicity. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Pet Supplies store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

Wear Felicity Shopify store analysis • Pet SuppliesPets • Unlikely Dropshipper • Rating: S

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