WellEasy
welleasy.co.ukWellEasy receives an EcomScout Rating of A+ (55/100), ranking #32,454 out of 1,190,205 Shopify stores we track. This Skincare Beauty & Personal Care store attracts 1.1M visits per year with estimated revenue of $13.2K - $25.7K/mo. It offers 2.5K+ products at an average price of £5.
Analysis by EcomScout Research Team · How we calculate ratings
Store Intelligence Summary
Traffic breakdown: paid 32%, direct 26%, organic 25%, referral 3%.
Product pricing: Average price of £5 (range: £2 – £22) — ≈ $6.62 USD. Budget-friendly positioning targeting volume sales.
Ad spend: Estimated $161/mo in paid search ($1.9K/yr). Lean ad budget — primarily relying on organic or social channels.
Customer trust: Trustpilot score 3.4/5 based on 971 reviews. Mixed reviews — potential service or quality concerns.
Top markets: GB (87%), US (2%), IT (2%).
Best-selling product: Just Natural Organic Sunflower Seeds 500g (£2.19). Other top sellers include Biona Organic Beetroot Pressed Juice 750ml, Perfect Ted Vanilla Oat Matcha Latte, Doves Farm Organic Ancient Grain Breakfast Flakes 375g.
Skincare Market Intelligence
Benchmark this competitor against the market
Competition Breakdown
Competitor Research Insights
- •The Skincare market generates $10M/month across 7,392 stores
- •1% are enterprise stores (>$100K/mo) — achievable market
- •90% of stores earn less than $10K/month — relatively low barrier to entry
- •Top 10% of Skincare stores earn $11K+/month
- •This store outperforms 89% of Skincare competitors
- •Cleansers shows highest opportunity with $1,540 median revenue and medium competition
- •High average order value ($183) suggests premium positioning works well
- •102 enterprise stores (>$100K/mo) proves scalability in this market
Top Apps in Skincare
Best Selling Products
#1Just Natural Organic Sunflower Seeds 500g
£2.19≈ $2.78
#2Biona Organic Beetroot Pressed Juice 750ml
£3.05≈ $3.87
#3Perfect Ted Vanilla Oat Matcha Latte
£1.85≈ $2.35
#4Doves Farm Organic Ancient Grain Breakfast Flakes 375g
£3.39≈ $4.31
#5Just Natural Organic Medjool Dates 250g
£3.99≈ $5.07
#6Ocean Saver Bio Laundry Detergent Capsules 30 Washes
£5≈ $6.35
#7Fatt Chocolate + Caramel Bites 35g
£1.90≈ $2.41
#8Fatt Chocolate + Strawberry Bites 35g
£1.90≈ $2.41
#9Miniml Anti-Bac Hand Wash Sweet Clementine 400ml
£2.95≈ $3.75
#10Miniml Balancing Conditioner Uplifting Pink Grapefruit 400ml
£3.95≈ $5.02
≈ $6.62 USD
Range: £2 - £22
Rating Breakdown
Traffic Sources
Marketing & Ad Spend
Monthly Ad Spend
$161
Google Ads estimate
Yearly Ad Budget
$2K
Projected annually
Top Paid Keywords
| Keyword | Volume | CPC | Cost/mo |
|---|---|---|---|
| keto friendly foodsEasy | 4K | - | - |
| abel and coleEasy | 400 | $0.57 | $25 |
| vegetable washEasy | 400 | $0.55 | $46 |
| how to cook cauliflower steaksEasy | 230 | - | - |
| organic food storeEasy | 135 | $2.88 | $1.7K |
Trustpilot Rating
971 reviews
Aggregated rating data only. Individual reviews not displayed for privacy compliance.
Top Countries
Analysis
Strengths
- Excellent traffic and growth metrics
- High business quality and trust indicators
Weaknesses
- Revenue performance needs improvement
- Marketing efficiency and ROI need improvement
Recommendations
- Focus on increasing AOV, improving conversion rates, and expanding product lines
- Improve SEO performance: optimize content, build backlinks, and focus on high-intent keywords
- Consider a comprehensive business review to identify key improvement areas.
Shopify Theme
Tech Stack & Apps
Browse All Apps →
Trustpilot
PageFly Landing Page Builder
Vitals
SearchaniseSimilar Stores
View all →Trending Skincare Products
Products gaining popularity in Skincare right now, based on Amazon & Google Trends data.
PanOxyl 10% Benzoyl Peroxide Acne Foaming Wash, Maximum Strength, Daily Acne-Fighting Face and Body Cleanser, Face Wash to Clear, Treat and Prevent Acne Pimples and Stubborn Breakouts, 5.5 Oz Tube
BIODANCE Bio-Collagen Real Deep Mask, Hydrating Overnight Hydrogel Face Mask, Pore Minimizing, Elasticity, Plumping, Travel Essentials & Self Care Gifts for Women, Korean Skin Care | 1.19oz(34g) x 4ea
eos Shea Better Body Lotion Vanilla Cashmere, 24-Hour Moisture Skin Care, Lightweight & Non-Greasy, Natural Shea, Vegan, Vanilla Body Lotion, 16 fl oz
Mighty Patch Hero Cosmetics Original Nighttime Acne Pimple Patches, 36 Ct | #1 Hydrocolloid Acne Patches, Shrinking Zits & Whiteheads in 1 Use, Spot Treatment, Pimple Stickers for Face
Frequently Asked Questions About WellEasy
Is WellEasy a dropshipping store or a legitimate brand?
Based on our dropshipping detection analysis, WellEasy is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.
Is WellEasy safe to buy from? Is it a scam?
WellEasy has a Trustpilot rating of 3.4/5 based on 971 customer reviews. Customer experiences are mixed. Research thoroughly and check return policies before purchasing. Our EcomScout rating is A+ (55/100).
What is WellEasy's EcomScout rating and what does it mean?
WellEasy has an EcomScout rating of A+ (55/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.
How much traffic and revenue does WellEasy generate?
WellEasy receives approximately 1.1M visits per year with estimated monthly revenue of $13.2K - $25.7K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.
What Shopify apps and theme does WellEasy use?
We detected 19 Shopify apps on WellEasy, including Zendesk, Trustpilot, Form Builder and more.Use our Shopify spy tool to discover which apps drive successful stores.
How can I use this Skincare store data for competitor research?
This Shopify competitor analysis helps you benchmark your store against WellEasy. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Skincare store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.