Back to Stores
Wellgard homepage screenshot
64/100
EcomScout

Wellgard receives an EcomScout Rating of S (64/100), ranking #4,482 out of 481,767 Shopify stores we track. This Wellness Healthcare store attracts 938.3K visits per year with estimated revenue of $101.9K - $226.4K/mo. It offers 76 products at an average price of $18.

Store descriptionFeel better, live better with the Wellgard® range of vitamins and supplements - trusted by millions across the UK. Get 15% off all products today with Subscribe & Save.

Analysis by EcomScout Research Team · How we calculate ratings

Est. Revenue/mo
$101.9K - $226.4K/mo
Est. Traffic/mo
78.2K
Products
76
Top Market
GB (46%)
Top Channel
SearchOrganic (42%)
Trustpilot
4.7/5 (1,070)

Store Intelligence Summary

Traffic breakdown: SearchOrganic 42%, SearchPaid 17%, Direct 13%, DisplayAds 11%.

Product pricing: Average price of $18 (range: $12 – $30). Budget-friendly positioning targeting volume sales.

Ad spend: Estimated $134/mo in paid search ($1.6K/yr). Lean ad budget — primarily relying on organic or social channels.

Customer trust: Trustpilot score 4.7/5 based on 1,070 reviews. Excellent reputation — customers rate this store highly.

Top markets: GB (46%), US (30%), BR (8%).

Best-selling product: Beta NMN with Resveratrol & Nicotinamide ($24.99). Other top sellers include Electromight Intense for Hydration and Energy, Vegan Pomegranate Cider Vinegar Gummies, Fiery ACV + Ginger Gummies.

How is the EcomScout Rating calculated? The S grade (64/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score. Learn more about our methodology.

Wellness Market Intelligence

Benchmark this competitor against the market

Top 50%
by revenue
Market Size
$50.0M/mo
Total Stores
2,316
Avg Revenue
$22K/mo
Top 10% Threshold
$232K/mo

Competition Breakdown

11%
26%
27%
12%
24%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • The Wellness market generates $50M/month across 2,316 stores
  • 24% are enterprise stores (>$100K/mo) — competitive market
  • Top 10% of Wellness stores earn $232K+/month
  • This store outperforms 91% of Wellness competitors
  • Low average order value ($0) — consider bundling or upsells
  • 550 enterprise stores (>$100K/mo) proves scalability in this market
Analyzing...
Bounce Rate
73.3%
Pages/Visit
1.5
Avg. Time on Site
56s
Avg. Product Price
$18

Range: $12 - $30

Rating Breakdown

Trustpilot100/100
Business Quality75/100
Revenue Performance61/100
Traffic Growth50/100
Marketing Efficiency43/100

Traffic Sources

SearchOrganic41.8%
SearchPaid16.8%
Direct13.4%
DisplayAds10.7%
Referrals7.7%
SocialPaid3.6%
Mail3.2%
SocialOrganic2.2%
GenAi0.6%
Affiliate0.0%

Marketing & Ad Spend

Monthly Ad Spend

$134

Google Ads estimate

Yearly Ad Budget

$2K

Projected annually

Top Paid Keywords

KeywordVolumeCPCCost/mo
multivitamin for womenEasy3K$2.17$6.7K
tart cherry juice benefits2K--
cherry juice for sleep2K$0.38-
cherry bay orchards tart cherry juiceEasy270--
uk supplement store150--

Trustpilot Rating

4.7

1,070 reviews

Aggregated rating data only. Individual reviews not displayed for privacy compliance.

Top Countries

🇬🇧United Kingdom
46.5%
🇺🇸United States
30.1%
🇧🇷Brazil
8.2%
🇮🇳India
4.0%
🇦🇺Australia
3.5%

Analysis

Strengths

  • Excellent Trustpilot rating and review volume

Shopify Theme

Detecting theme...

Top Keywords

tart cherry juicewellgardwellguardwellgard collagen powderelectrolytes

Tech Stack & Apps

Browse All Apps →

E-commerce Platform

Shopify

Payment

Shopify PaymentsPayPal

Reviews

Judge.me Product ReviewsJudge.meTrustpilotTrustpilotYotpo Reviews & UGC+1 more

Video

YouTubeVimeo

Sales Channels

ShopBuy Button channel

Subscriptions

ReChargeReCharge Subscriptions

Trending Wellness Products

Products gaining popularity in Wellness right now, based on Amazon & Google Trends data.

Fitbit Inspire 3 Health & Fitness Tracker with Stress Management, Workout Intensity, Sleep Tracking, 24/7 Heart Rate - 3-Month Google Health Premium Membership Included - Midnight Zen/Black

Fitbit Inspire 3 Health & Fitness Tracker with Stress Management, Workout Intensity, Sleep Tracking, 24/7 Heart Rate - 3-Month Google Health Premium Membership Included - Midnight Zen/Black

99
$84.50+163%
Majestic Pure Essential Oil with Glass Dropper - 100% Pure and Natural - Essential Oils for Diffuser, Aromatherapy, Soap and Candle Making, Lavender Essential Oil, Lavender Oil, 4 Fl Oz

Majestic Pure Essential Oil with Glass Dropper - 100% Pure and Natural - Essential Oils for Diffuser, Aromatherapy, Soap and Candle Making, Lavender Essential Oil, Lavender Oil, 4 Fl Oz

95
$8.99+174%
Sports Research® Omega-3 Fish Oil 1250 - Triple Strength Fish Oil Supplement from Wild Alaska Pollock - MSC Certified Sustainable · Non-GMO · Soy Free - 90 Softgel Capsules

Sports Research® Omega-3 Fish Oil 1250 - Triple Strength Fish Oil Supplement from Wild Alaska Pollock - MSC Certified Sustainable · Non-GMO · Soy Free - 90 Softgel Capsules

93
$27.95+320%
Majestic Pure Essential Oil with Glass Dropper - 100% Pure and Natural - Essential Oils for Diffuser, Aromatherapy, Soap and Candle Making, Eucalyptus Essential Oil, Eucalyptus Oil, 4 Fl Oz

Majestic Pure Essential Oil with Glass Dropper - 100% Pure and Natural - Essential Oils for Diffuser, Aromatherapy, Soap and Candle Making, Eucalyptus Essential Oil, Eucalyptus Oil, 4 Fl Oz

93
$8.49+165%
See all trending Wellness products

Frequently Asked Questions About Wellgard

Is Wellgard a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, Wellgard is classified as "Likely Dropshipper". Indicators include: Suspicious pricing patterns, No blog content found.

Is Wellgard safe to buy from? Is it a scam?

Wellgard has a Trustpilot rating of 4.7/5 based on 1,070 customer reviews. This indicates generally positive customer experiences and the store appears legitimate. Our EcomScout rating is S (64/100).

What is Wellgard's EcomScout rating and what does it mean?

Wellgard has an EcomScout rating of S (64/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.

How much traffic and revenue does Wellgard generate?

Wellgard receives approximately 938.3K visits per year with estimated monthly revenue of $101.9K - $226.4K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does Wellgard use?

We detected 3 Shopify apps on Wellgard, including Advanced Predictive Search, Klaviyo Reviews, Motion. The store uses the "theme" Shopify theme.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Wellness store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against Wellgard. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Wellness store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

Wellgard Shopify store analysis • WellnessHealthcare • Likely Dropshipper • Rating: S

Last updated: