Wellies.com
wellies.com.auWellies.com receives an EcomScout Rating of S (64/100), ranking #8,723 out of 1,112,975 Shopify stores we track. This Baby Products Baby & Kids store attracts 292.0K visits per year with estimated revenue of $16.8K - $39.1K/mo. It offers 560 products at an average price of A$78.
Analysis by EcomScout Research Team · How we calculate ratings
Store Intelligence Summary
Product pricing: Average price of A$78 (range: A$30 – A$133) — ≈ $52 USD. Mid-range pricing strategy.
Ad spend: Estimated $110/mo in paid search ($1.3K/yr). Lean ad budget — primarily relying on organic or social channels.
Customer trust: Trustpilot score 4.4/5 based on 1,073 reviews. Good standing with customers.
Top markets: AU (91%), IN (9%).
Best-selling product: Splasher Pink Toddler Gumboots (A$39.95). Other top sellers include Original Fleeced II Tall Gumboots Black, Original Fleeced II Black Ankle Gumboots, Original Gumboot Neoprene Chelsea Black.
Baby Products Market Intelligence
Benchmark this competitor against the market
Competition Breakdown
Competitor Research Insights
- •The Baby Products market generates $20M/month across 11,270 stores
- •4% are enterprise stores (>$100K/mo) — achievable market
- •76% of stores earn less than $10K/month — relatively low barrier to entry
- •Top 10% of Baby Products stores earn $33K+/month
- •This store outperforms 95% of Baby Products competitors
- •Low average order value ($0) — consider bundling or upsells
- •498 enterprise stores (>$100K/mo) proves scalability in this market
Top Apps in Baby Products
Best Selling Products
#1Splasher Pink Toddler Gumboots
A$39.95≈ $26
#2Original Fleeced II Tall Gumboots Black
A$119≈ $79
#3Original Fleeced II Black Ankle Gumboots
A$99≈ $65
#4Original Gumboot Neoprene Chelsea Black
A$109≈ $72
#5Splasher Blue Toddler Gumboots
A$39.95≈ $26
#6Native Australia Garden Neoprene Gumboots
A$129≈ $85
#7Original Fleeced II Mid Gumboots Black
A$109≈ $72
#8Original Fleeced II Blue Ankle Gumboots
A$79.95≈ $53
#9Bogs Ultra Mid Black Mens Gumboots
A$132.96≈ $88
#10Splasher Toddler Gumboots Yellow & Navy
A$39.95≈ $26
≈ $52 USD
Range: A$30 - A$133
Rating Breakdown
Traffic Sources
Marketing & Ad Spend
Monthly Ad Spend
$110
Google Ads estimate
Yearly Ad Budget
$1K
Projected annually
Top Paid Keywords
| Keyword | Volume | CPC | Cost/mo |
|---|---|---|---|
| womens waterproof boots | 1K | $1.08 | $395 |
| best rain boots for women | 660 | $0.57 | $56 |
| the welly shopEasy | 340 | - | - |
| gumboots australiaEasy | 260 | $1.08 | - |
Trustpilot Rating
1,073 reviews
Aggregated rating data only. Individual reviews not displayed for privacy compliance.
Top Countries
Analysis
Strengths
- High business quality and trust indicators
- Excellent Trustpilot rating and review volume
Weaknesses
- Marketing efficiency and ROI need improvement
Recommendations
- Improve SEO performance: optimize content, build backlinks, and focus on high-intent keywords
Shopify Theme
Tech Stack & Apps
Browse All Apps →Shopify Apps Detected (2)
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Frequently Asked Questions About Wellies.com
Is Wellies.com a dropshipping store or a legitimate brand?
Based on our dropshipping detection analysis, Wellies.com is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.
Is Wellies.com safe to buy from? Is it a scam?
Wellies.com has a Trustpilot rating of 4.4/5 based on 1,073 customer reviews. This indicates generally positive customer experiences and the store appears legitimate. Our EcomScout rating is S (64/100).
What is Wellies.com's EcomScout rating and what does it mean?
Wellies.com has an EcomScout rating of S (64/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.
How much traffic and revenue does Wellies.com generate?
Wellies.com receives approximately 292.0K visits per year with estimated monthly revenue of $16.8K - $39.1K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.
What Shopify apps and theme does Wellies.com use?
We detected 2 Shopify apps on Wellies.com, including Shop, Judge.me Product Reviews.Use our Shopify spy tool to discover which apps drive successful stores.
How can I use this Baby Products store data for competitor research?
This Shopify competitor analysis helps you benchmark your store against Wellies.com. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Baby Products store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.