Back to Stores
We Sell Mats homepage screenshot

We Sell Mats

wesellmats.com
57/100
EcomScout

We Sell Mats receives an EcomScout Rating of A+ (57/100), ranking #26,082 out of 1,188,411 Shopify stores we track. This Outdoor Gear Sports & Outdoors store attracts 183.1K visits per year with estimated revenue of $11.6K - $25.1K/mo. It offers 58 products at an average price of $62.

Analysis by EcomScout Research Team · How we calculate ratings

Est. Revenue/mo
$11.6K - $25.1K/mo
Est. Traffic/mo
15.3K
Products
58
Top Market
US (96%)
Top Channel
paid (37%)
Trustpilot
4.5/5 (876)

Store Intelligence Summary

Traffic breakdown: paid 37%, organic 30%, social 16%, referral 5%.

Product pricing: Average price of $62 (range: $5 – $230). Mid-range pricing strategy.

Ad spend: Estimated $9.5K/mo in paid search ($114.0K/yr). Lean ad budget — primarily relying on organic or social channels.

Customer trust: Trustpilot score 4.5/5 based on 876 reviews. Excellent reputation — customers rate this store highly.

Top markets: US (96%), PH (4%), CO (0%).

Best-selling product: 3/8" Thick Multipurpose Mats ($4.79). Other top sellers include 1/2" Thick Multipurpose Mats, 4' X 8' Folding Exercise Mat, 3/8" Forest Floor® Farmhouse Collection Printed Foam Mats.

How is the EcomScout Rating calculated? The A+ grade (57/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score. Learn more about our methodology.

Outdoor Gear Market Intelligence

Benchmark this competitor against the market

Top 50%
by revenue
Market Size
$29.8M/mo
Total Stores
8,284
Avg Revenue
$4K/mo
Top 10% Threshold
$69K/mo

Competition Breakdown

31%
34%
22%
5%
7%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • The Outdoor Gear market generates $30M/month across 8,284 stores
  • 7% are enterprise stores (>$100K/mo) — achievable market
  • Top 10% of Outdoor Gear stores earn $69K+/month
  • This store outperforms 95% of Outdoor Gear competitors
  • Low average order value ($0) — consider bundling or upsells
  • 620 enterprise stores (>$100K/mo) proves scalability in this market
Analyzing...
Bounce Rate
27.6%
Pages/Visit
5.4
Avg. Time on Site
2m 51s
Avg. Product Price
$62

Range: $5 - $230

Rating Breakdown

Trustpilot95/100
Business Quality80/100
Traffic Growth65/100
Marketing Efficiency59/100
Revenue Performance31/100

Traffic Sources

paid37.2%
organic29.7%
social15.6%
referral4.9%
direct2.4%

Marketing & Ad Spend

Monthly Ad Spend

$10K

Google Ads estimate

Yearly Ad Budget

$114K

Projected annually

Top Paid Keywords

KeywordVolumeCPCCost/mo
mats8K$2.97$60.4K
exercise matEasy6K$0.78$193
gym mats4K$1.17$2.3K
air trackEasy4K$0.40$855
wrestling matEasy4K$1.38$1.6K

Trustpilot Rating

4.5

876 reviews

Aggregated rating data only. Individual reviews not displayed for privacy compliance.

Top Countries

🇺🇸United States
96.0%
🇵🇭Philippines
3.7%
🇨🇴Colombia
0.4%

Analysis

Strengths

  • High business quality and trust indicators
  • Excellent Trustpilot rating and review volume

Weaknesses

  • Revenue performance needs improvement

Recommendations

  • Focus on increasing AOV, improving conversion rates, and expanding product lines
  • Consider a comprehensive business review to identify key improvement areas.

Shopify Theme

Detecting theme...

Trending Outdoor Gear Products

Products gaining popularity in Outdoor Gear right now, based on Amazon & Google Trends data.

Survival Kit, 262Pcs Survival Gear and Supplies with First Aid Kit Pouch and Crossbody Bag, Emergency Kit with Tent, Camping Axe Hammer, Survival Shovel w/Pick, Bug Out Bag Gifts for Men Women

Survival Kit, 262Pcs Survival Gear and Supplies with First Aid Kit Pouch and Crossbody Bag, Emergency Kit with Tent, Camping Axe Hammer, Survival Shovel w/Pick, Bug Out Bag Gifts for Men Women

56
$45.98
LifeStraw Personal Water Filter for Hiking, Travel and Emergency, Blue, 1PK | Water Filter for Hiking, Camping, Travel, and Emergency Preparedness, Removes Bacteria & Parasites

LifeStraw Personal Water Filter for Hiking, Travel and Emergency, Blue, 1PK | Water Filter for Hiking, Camping, Travel, and Emergency Preparedness, Removes Bacteria & Parasites

56
$14.99+17%
LHKNL Headlamp Flashlight, Lumen Bright Head Lamps LED Rechargeable Camping | Ultra-Light, with White Red Light, 2-Pack Waterproof Motion Sensor Headlight, 8 Modes for Outdoor Running Hiking Fishing

LHKNL Headlamp Flashlight, Lumen Bright Head Lamps LED Rechargeable Camping | Ultra-Light, with White Red Light, 2-Pack Waterproof Motion Sensor Headlight, 8 Modes for Outdoor Running Hiking Fishing

54
$17.99
LifeStraw Peak Series Personal Water Filter for Hiking, Camping, Travel, and Emergency Preparedness, 1 Pack, Mountain Blue

LifeStraw Peak Series Personal Water Filter for Hiking, Camping, Travel, and Emergency Preparedness, 1 Pack, Mountain Blue

54
$24.00+17%
See all trending Outdoor Gear products

Frequently Asked Questions About We Sell Mats

Is We Sell Mats a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, We Sell Mats is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.

Is We Sell Mats safe to buy from? Is it a scam?

We Sell Mats has a Trustpilot rating of 4.5/5 based on 876 customer reviews. This indicates generally positive customer experiences and the store appears legitimate. Our EcomScout rating is A+ (57/100).

What is We Sell Mats's EcomScout rating and what does it mean?

We Sell Mats has an EcomScout rating of A+ (57/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.

How much traffic and revenue does We Sell Mats generate?

We Sell Mats receives approximately 183.1K visits per year with estimated monthly revenue of $11.6K - $25.1K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does We Sell Mats use?

We detected 8 Shopify apps on We Sell Mats, including Shop, Stamped.io Product Reviews, Klaviyo: Email Marketing & SMS and more.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Outdoor Gear store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against We Sell Mats. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Outdoor Gear store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

We Sell Mats Shopify store analysis • Outdoor GearSports & Outdoors • Unlikely Dropshipper • Rating: A+

Last updated: