Westcott
westcottbrand.comWestcott receives an EcomScout Rating of B+ (40/100), ranking #124,637 out of 1,190,205 Shopify stores we track. This Home Decor Home & Garden store attracts 297.3K visits per year with estimated revenue of $4.6K - $10.2K/mo. It offers 669 products at an average price of $17.
Analysis by EcomScout Research Team · How we calculate ratings
Store Intelligence Summary
Traffic breakdown: organic 60%, direct 30%, paid 9%.
Product pricing: Average price of $17 (range: $3 – $69). Budget-friendly positioning targeting volume sales.
Ad spend: Estimated $425/mo in paid search ($5.1K/yr). Lean ad budget — primarily relying on organic or social channels.
Customer trust: Trustpilot score 3.5/5. Good standing with customers.
Top markets: US (86%), VN (7%), CA (6%).
Best-selling product: Westcott 9.5" Premium Multipurpose Craft Scissors, Red/Black (17780) ($14.15). Other top sellers include Westcott 24-Inch Aluminum T-Square (AT-24), Westcott 4" Soft Handle Titanium Bonded Curved Embroidery Scissors (13865), Westcott 3-Pack CarboTitanium® Fine Point Cartridges (17318).
Home Decor Market Intelligence
Benchmark this competitor against the market
Competition Breakdown
Competitor Research Insights
- •The Home Decor market generates $45M/month across 21,104 stores
- •5% are enterprise stores (>$100K/mo) — achievable market
- •74% of stores earn less than $10K/month — relatively low barrier to entry
- •Top 10% of Home Decor stores earn $40K+/month
- •This store outperforms 95% of Home Decor competitors
- •Low average order value ($0) — consider bundling or upsells
- •1051 enterprise stores (>$100K/mo) proves scalability in this market
Top Apps in Home Decor
Best Selling Products
#1Westcott 9.5" Premium Multipurpose Craft Scissors, Red/Black (17780)
$14.15
#2Westcott 24-Inch Aluminum T-Square (AT-24)
$4.23
#3Westcott 4" Soft Handle Titanium Bonded Curved Embroidery Scissors (13865)
$8.74
#4Westcott 3-Pack CarboTitanium® Fine Point Cartridges (17318)
$5.99
#5Westcott CarboTitanium Bonded Replacement Blades, 2 Pack (16854)
$9.05
#6Westcott Flat Aluminum Yardstick (15728)
$2.58
#7Westcott TrimAir Titanium Bonded Wood Guillotine Paper Trimmer with Anti-Microbial Protection, 15" (15107)
$69.11
#8Westcott TrimAir Titanium Bonded Wood Guillotine Paper Trimmer, 12" (15106)
$61.79
#9Westcott CarboTitanium Bonded 45mm Rotary Replacement Blade, 2-Pack (16695)
$21.52
#10Westcott Heavy Duty CarboTitanium Bonded 8" Straight Scissors (16464)
$21.52
Range: $3 - $69
Rating Breakdown
Traffic Sources
Marketing & Ad Spend
Monthly Ad Spend
$425
Google Ads estimate
Yearly Ad Budget
$5K
Projected annually
Top Paid Keywords
| Keyword | Volume | CPC | Cost/mo |
|---|---|---|---|
| scissor | 14K | $0.37 | $33 |
| westcottEasy | 4K | $0.93 | $363 |
| westcott scissorsEasy | 1K | $0.64 | $82 |
| westcott rulerEasy | 400 | $0.58 | $29 |
| westcott paper cutterEasy | 320 | - | - |
Trustpilot Rating
0 reviews
Aggregated rating data only. Individual reviews not displayed for privacy compliance.
Top Countries
Analysis
Strengths
- High business quality and trust indicators
Weaknesses
- Revenue performance needs improvement
- Trustpilot rating and review volume need improvement
Recommendations
- Focus on increasing AOV, improving conversion rates, and expanding product lines
- Encourage customer reviews, respond to feedback, and improve customer service
- Consider a comprehensive business review to identify key improvement areas.
Shopify Theme
Tech Stack & Apps
Browse All Apps →Shopify Apps Detected (6)
Similar Stores
View all →Trending Products to Sell
Top trending products across all categories right now, based on Amazon & Google Trends data.
Lazebox Coasters Set of 8 for Drinks, 4 Inch Large Coasters for Coffee Table, Tabletop Protection for Hot & Cold Drinks, Versatile Coasters for Home Decor, Non-Slip & Easy to Clean, Coffee
Innqoo Candle Warmer Lamp with Timer, Dimmable Candle Warmer for Jar Candles, Height Adjustable Wax Melts Warmer, Birthday Gifts for Women Mom, House Warming Gifts New Home Decor | Dimmable Candle Warmer for Jar Candles, Height Adjustable Wax Melts Warmer, Room Decor House Warming Gifts New
Homedics Tabletop Water Fountain, Home Décor Soothing Sound Machine | Automatic Pump, Deep Basin & Natural River Rocks. Indoor Zen Relaxation for Office, Living Room, or Bedroom, 8.25” Tall
OLANLY Bathroom Rugs 30x20, Extra Soft Absorbent Chenille Bath Rugs | Grey, Quick-Drying Rubber Backing, Machine Washable Bath Mat for Bathroom Floor, Tub and Shower, Home Decor Accessories
Frequently Asked Questions About Westcott
Is Westcott a dropshipping store or a legitimate brand?
Based on our dropshipping detection analysis, Westcott is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.
Is Westcott safe to buy from? Is it a scam?
Westcott has a Trustpilot rating of 3.5/5 based on 0 customer reviews. Customer experiences are mixed. Research thoroughly and check return policies before purchasing. Our EcomScout rating is B+ (40/100).
What is Westcott's EcomScout rating and what does it mean?
Westcott has an EcomScout rating of B+ (40/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. Use this data to benchmark against your own Shopify store.
How much traffic and revenue does Westcott generate?
Westcott receives approximately 297.3K visits per year with estimated monthly revenue of $4.6K - $10.2K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.
What Shopify apps and theme does Westcott use?
We detected 6 Shopify apps on Westcott, including Shop, Wiser, Block and more.Use our Shopify spy tool to discover which apps drive successful stores.
How can I use this Home Decor store data for competitor research?
This Shopify competitor analysis helps you benchmark your store against Westcott. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Home Decor store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.