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Wet and Forget

wetandforget.co.nz
49/100
EcomScout

Wet and Forget receives an EcomScout Rating of B+ (49/100), ranking #47,780 out of 1,112,975 Shopify stores we track. This Cleaning Products Home & Garden store attracts 251.5K visits per year with estimated revenue of $7.4K - $16.4K/mo. It offers 49 products at an average price of NZ$49.

Analysis by EcomScout Research Team · How we calculate ratings

Est. Revenue/mo
$7.4K - $16.4K/mo
Est. Traffic/mo
21.0K
Products
49
Top Market
NZ (94%)
Top Channel
organic (38%)
Trustpilot
3.9/5 (3)

Store Intelligence Summary

Traffic breakdown: organic 38%, paid 36%, direct 14%, social 3%.

Product pricing: Average price of NZ$49 (range: NZ$12 – NZ$99) — ≈ $30 USD. Budget-friendly positioning targeting volume sales.

Ad spend: Estimated $1/mo in paid search ($12/yr). Lean ad budget — primarily relying on organic or social channels.

Customer trust: Trustpilot score 3.9/5 based on 3 reviews. Good standing with customers.

Top markets: NZ (94%), US (6%).

Best-selling product: Shower Witch Mist Spray (NZ$27.98). Other top sellers include Shower Witch: Shower Cleaner, Wet & Forget: Indoor Mould Mildew Remover, Tiger’s Paw: Shower Glass Restorer.

How is the EcomScout Rating calculated? The B+ grade (49/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score. Learn more about our methodology.

Cleaning Products Market Intelligence

Benchmark this competitor against the market

Top 50%
by revenue
Market Size
$504K/mo
Total Stores
317
Avg Revenue
$2K/mo
Top 10% Threshold
$25K/mo

Competition Breakdown

43%
32%
19%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • The Cleaning Products market generates $1M/month across 317 stores
  • 3% are enterprise stores (>$100K/mo) — achievable market
  • 75% of stores earn less than $10K/month — relatively low barrier to entry
  • Top 10% of Cleaning Products stores earn $25K+/month
  • This store outperforms 94% of Cleaning Products competitors
  • Low average order value ($0) — consider bundling or upsells
Analyzing...
Bounce Rate
36.1%
Pages/Visit
1.8
Avg. Time on Site
30s
Avg. Product Price
NZ$49

≈ $30 USD

Range: NZ$12 - NZ$99

Rating Breakdown

Business Quality80/100
Traffic Growth70/100
Trustpilot65/100
Revenue Performance31/100
Marketing Efficiency22/100

Traffic Sources

organic37.6%
paid35.9%
direct13.6%
social3.1%
referral0.0%

Marketing & Ad Spend

Monthly Ad Spend

$1

Google Ads estimate

Yearly Ad Budget

$12

Projected annually

Top Paid Keywords

KeywordVolumeCPCCost/mo

Trustpilot Rating

3.9

3 reviews

Aggregated rating data only. Individual reviews not displayed for privacy compliance.

Top Countries

🇳🇿New Zealand
94.0%
🇺🇸United States
6.0%

Analysis

Strengths

  • High business quality and trust indicators

Weaknesses

  • Revenue performance needs improvement
  • Marketing efficiency and ROI need improvement

Recommendations

  • Focus on increasing AOV, improving conversion rates, and expanding product lines
  • Optimize PPC campaigns: review targeting, keywords, and ad copy to improve click-through rates
  • Consider a comprehensive business review to identify key improvement areas.

Shopify Theme

Detecting theme...

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Frequently Asked Questions About Wet and Forget

Is Wet and Forget a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, Wet and Forget is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.

Is Wet and Forget safe to buy from? Is it a scam?

Wet and Forget has a Trustpilot rating of 3.9/5 based on 3 customer reviews. Customer experiences are mixed. Research thoroughly and check return policies before purchasing. Our EcomScout rating is B+ (49/100).

What is Wet and Forget's EcomScout rating and what does it mean?

Wet and Forget has an EcomScout rating of B+ (49/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. Use this data to benchmark against your own Shopify store.

How much traffic and revenue does Wet and Forget generate?

Wet and Forget receives approximately 251.5K visits per year with estimated monthly revenue of $7.4K - $16.4K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does Wet and Forget use?

We detected 3 Shopify apps on Wet and Forget, including Judge.me Product Reviews, Klaviyo: Email Marketing & SMS, Block.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Cleaning Products store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against Wet and Forget. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Cleaning Products store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

Wet and Forget Shopify store analysis • Cleaning ProductsHome & Garden • Unlikely Dropshipper • Rating: B+

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