When in Rome
wheninromewine.comWhen in Rome receives an EcomScout Rating of B+ (48/100), ranking #23,206 out of 481,767 Shopify stores we track. This Wine Food & Beverage store attracts 26.4K visits per year with estimated revenue of $3.4K - $6.8K/mo. It offers 10 products at an average price of $57.
Analysis by EcomScout Research Team · How we calculate ratings
Store Intelligence Summary
Product pricing: Average price of $57 (range: $38 – $75). Mid-range pricing strategy.
0Customer trust: Trustpilot score 4.6/5 based on 213 reviews. Excellent reputation — customers rate this store highly.
Top markets: MU (72%), US (14%), GB (14%).
Best-selling product: Rosato - 12 x 187ml can (case) ($38). Other top sellers include Pecorino IGP Terre di Chieti -12 x 187ml can (case), Primitivo - 12 x 187ml can (case), Pinot Grigio IGP Puglia - 12 x 187ml can (case).
Wine Market Intelligence
Benchmark this competitor against the market
Competition Breakdown
Competitor Research Insights
- •The Wine market generates $1M/month across 378 stores
- •2% are enterprise stores (>$100K/mo) — achievable market
- •76% of stores earn less than $10K/month — relatively low barrier to entry
- •Top 10% of Wine stores earn $22K+/month
- •This store outperforms 87% of Wine competitors
- •Low average order value ($0) — consider bundling or upsells
Top Apps in Wine
Best Selling Products
#1Rosato - 12 x 187ml can (case)
$38
#2Pecorino IGP Terre di Chieti -12 x 187ml can (case)
$38
#3Primitivo - 12 x 187ml can (case)
$38
#4Pinot Grigio IGP Puglia - 12 x 187ml can (case)
$38
#5Primitivo 6 x 750ml Paper Bottle (case)
$75
#6Pinot Grigio 6 x 750ml Paper Bottle (case)
$75
#7Pecorino 6 x 750ml Paper Bottle (case)
$75
#8Rosato 6 x 750ml Paper Bottle (case)
$75
Range: $38 - $75
Rating Breakdown
Traffic Sources
Trustpilot Rating
213 reviews
Aggregated rating data only. Individual reviews not displayed for privacy compliance.
Top Countries
Analysis
Strengths
- High business quality and trust indicators
- Excellent Trustpilot rating and review volume
Weaknesses
- Revenue performance needs improvement
- Marketing efficiency and ROI need improvement
Recommendations
- Focus on increasing AOV, improving conversion rates, and expanding product lines
- Expand SEO efforts and consider adding PPC campaigns to complement organic traffic
- Consider a comprehensive business review to identify key improvement areas.
Shopify Theme
Similar Stores
View all →Frequently Asked Questions About When in Rome
Is When in Rome a dropshipping store or a legitimate brand?
Based on our dropshipping detection analysis, When in Rome is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.
Is When in Rome safe to buy from? Is it a scam?
When in Rome has a Trustpilot rating of 4.6/5 based on 213 customer reviews. This indicates generally positive customer experiences and the store appears legitimate. Our EcomScout rating is B+ (48/100).
What is When in Rome's EcomScout rating and what does it mean?
When in Rome has an EcomScout rating of B+ (48/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. Use this data to benchmark against your own Shopify store.
How much traffic and revenue does When in Rome generate?
When in Rome receives approximately 26.4K visits per year with estimated monthly revenue of $3.4K - $6.8K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.
What Shopify apps and theme does When in Rome use?
App detection data for When in Rome is being updated.Use our Shopify spy tool to discover which apps drive successful stores.
How can I use this Wine store data for competitor research?
This Shopify competitor analysis helps you benchmark your store against When in Rome. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Wine store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.