Traffic breakdown: SearchPaid 38%, SearchOrganic 37%, SocialOrganic 16%, Mail 9%.
Product pricing: Average price of €11 (range: €6 – €28) — ≈ $12 USD. Budget-friendly positioning targeting volume sales.
Ad spend: Estimated $4/mo in paid search ($48/yr). Lean ad budget — primarily relying on organic or social channels.
Top markets: BG (99%), DE (1%).
Best-selling product: WhiteMe - V34 (серум за избелване) (€14.95). Other top sellers include WhiteMe - PAP+ избелващи лентички, The Magic Powder - PAP+ Whitening Booster, Паста за зъби с аромат на Желирани Мечета.
How is the EcomScout Rating calculated? The C+ grade (27/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score.
Learn more about our methodology.