The Whitening Co.
whiteningco.nzThe Whitening Co. receives an EcomScout Rating of A (52/100), ranking #16,114 out of 481,809 Shopify stores we track. This Supplements Health & Wellness store attracts 190.5K visits per year with estimated revenue of $34.2K - $68.3K/mo. It offers 24 products at an average price of $141.
Analysis by EcomScout Research Team · How we calculate ratings
Store Intelligence Summary
Product pricing: Average price of $141 (range: $19 – $399). Positioned in the premium segment.
Ad spend: Estimated $13/mo in paid search ($156/yr). Lean ad budget — primarily relying on organic or social channels.
0Top markets: NZ (100%).
Best-selling product: The Platinum Kit - Premium at Home Teeth Whitening ($159). Other top sellers include E-Brush by TWC, E-Brush by TWC (Stone), Platinum Strips x14 - Teeth Whitening Strips.
Supplements Market Intelligence
Benchmark this competitor against the market
Competition Breakdown
Competitor Research Insights
- •The Supplements market generates $5M/month across 1,229 stores
- •6% are enterprise stores (>$100K/mo) — achievable market
- •Top 10% of Supplements stores earn $52K+/month
- •This store outperforms 92% of Supplements competitors
- •Low average order value ($0) — consider bundling or upsells
- •70 enterprise stores (>$100K/mo) proves scalability in this market
Top Apps in Supplements
Best Selling Products
#1The Platinum Kit - Premium at Home Teeth Whitening
$159
#2E-Brush by TWC
$159
#3E-Brush by TWC (Stone)
$159
#4Platinum Strips x14 - Teeth Whitening Strips
$69
#5UV3 - Toothbrush UV Steriliser
$119
#6Best Seller Bundle (Kit + Strips)
$199
#7*Double Bundle* 2x Platinum Strips (14strips) - Teeth Whitening Strips
$119
#8Full Sha-bang Bundle (Kit + Brush + Strips)
$319
#9Platinum Arctic Spritz Strips x14 - Teeth Whitening Strips
$69
#10Cookies & Cream Bundle (Black + Stone E-Brush)
$279
Range: $19 - $399
Rating Breakdown
Traffic Sources
Marketing & Ad Spend
Monthly Ad Spend
$13
Google Ads estimate
Yearly Ad Budget
$156
Projected annually
Top Paid Keywords
| Keyword | Volume | CPC | Cost/mo |
|---|---|---|---|
| teeth whitening | 36K | $2.36 | $40.3K |
Trustpilot Rating
0 reviews
Aggregated rating data only. Individual reviews not displayed for privacy compliance.
Top Countries
Analysis
Strengths
- High business quality and trust indicators
Weaknesses
- Trustpilot rating and review volume need improvement
- Marketing efficiency and ROI need improvement
Recommendations
- Encourage customer reviews, respond to feedback, and improve customer service
- Improve SEO performance: optimize content, build backlinks, and focus on high-intent keywords
- Consider a comprehensive business review to identify key improvement areas.
Shopify Theme
Tech Stack & Apps
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View all →Frequently Asked Questions About The Whitening Co.
Is The Whitening Co. a dropshipping store or a legitimate brand?
Based on our dropshipping detection analysis, The Whitening Co. is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.
Is The Whitening Co. safe to buy from? Is it a scam?
We don't have Trustpilot review data for The Whitening Co.. However, our EcomScout rating is A (52/100).Always check for secure payment options, return policies, and customer reviews before purchasing.
What is The Whitening Co.'s EcomScout rating and what does it mean?
The Whitening Co. has an EcomScout rating of A (52/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.
How much traffic and revenue does The Whitening Co. generate?
The Whitening Co. receives approximately 190.5K visits per year with estimated monthly revenue of $34.2K - $68.3K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.
What Shopify apps and theme does The Whitening Co. use?
We detected 14 Shopify apps on The Whitening Co., including Pre-Order, Shop, Klaviyo: Email Marketing & SMS and more.Use our Shopify spy tool to discover which apps drive successful stores.
How can I use this Supplements store data for competitor research?
This Shopify competitor analysis helps you benchmark your store against The Whitening Co.. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Supplements store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.