Wigwam Mills, Inc.
wigwam.comWigwam Mills, Inc. receives an EcomScout Rating of B+ (43/100), ranking #35,127 out of 481,798 Shopify stores we track. This Socks Fashion & Apparel store attracts 355.4K visits per year with estimated revenue of $10.1K - $21.8K/mo. It offers 132 products at an average price of $24.
Analysis by EcomScout Research Team · How we calculate ratings
Store Intelligence Summary
Traffic breakdown: direct 31%, referral 3%.
Product pricing: Average price of $24 (range: $15 – $36). Budget-friendly positioning targeting volume sales.
Ad spend: Estimated $17.1K/mo in paid search ($204.7K/yr). Moderate paid strategy supplementing organic growth.
0Top markets: US (84%), CA (6%), IN (4%).
Best-selling product: 40 Below II Wool Heavyweight Boot Outdoor Sock ($21). Other top sellers include At Work Crew 3-Pack Midweight Socks, Merino Comfort Hiker Midweight Crew Sock, Merino Woodland Heavyweight Outdoor OTC Sock.
Socks Market Intelligence
Benchmark this competitor against the market
Competition Breakdown
Competitor Research Insights
- •The Socks market generates $0M/month across 108 stores
- •3% are enterprise stores (>$100K/mo) — achievable market
- •82% of stores earn less than $10K/month — relatively low barrier to entry
- •Top 10% of Socks stores earn $19K+/month
- •This store outperforms 92% of Socks competitors
- •Low average order value ($0) — consider bundling or upsells
Best Selling Products
#140 Below II Wool Heavyweight Boot Outdoor Sock
$21
#2At Work Crew 3-Pack Midweight Socks
$22
#3Merino Comfort Hiker Midweight Crew Sock
$20
#4Merino Woodland Heavyweight Outdoor OTC Sock
$26
#5At Work Quarter 3-Pack Midweight Socks
$19
#6King Cotton Crew Heavyweight Athletic Sock
$15
#7Merino Comfort Hiker Midweight 2-Pack
$35
#8Super 60® Crew 6-pack Midweight Athletic Socks
$36
#9El-Pine Crew Heavyweight Outdoor Ragg Wool Sock
$22
#10Super 60® Quarter 6-Pack Midweight Athletic Socks
$32
Range: $15 - $36
Rating Breakdown
Traffic Sources
Marketing & Ad Spend
Monthly Ad Spend
$17K
Google Ads estimate
Yearly Ad Budget
$205K
Projected annually
Top Paid Keywords
| Keyword | Volume | CPC | Cost/mo |
|---|---|---|---|
| socks | 84K | $1.13 | $74.2K |
| wigwam | 27K | $0.92 | $242 |
| darn toughEasy | 14K | $0.31 | $399 |
| wool socksEasy | 12K | $1.60 | $4.3K |
| mens socks | 8K | - | - |
Trustpilot Rating
0 reviews
Aggregated rating data only. Individual reviews not displayed for privacy compliance.
Top Countries
Analysis
Strengths
- High business quality and trust indicators
Weaknesses
- Revenue performance needs improvement
- Trustpilot rating and review volume need improvement
Recommendations
- Focus on increasing AOV, improving conversion rates, and expanding product lines
- Encourage customer reviews, respond to feedback, and improve customer service
- Consider a comprehensive business review to identify key improvement areas.
Shopify Theme
Tech Stack & Apps
Browse All Apps →Shopify Apps Detected (4)
Similar Stores
View all →Frequently Asked Questions About Wigwam Mills, Inc.
Is Wigwam Mills, Inc. a dropshipping store or a legitimate brand?
Based on our dropshipping detection analysis, Wigwam Mills, Inc. is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.
Is Wigwam Mills, Inc. safe to buy from? Is it a scam?
We don't have Trustpilot review data for Wigwam Mills, Inc.. However, our EcomScout rating is B+ (43/100).Always check for secure payment options, return policies, and customer reviews before purchasing.
What is Wigwam Mills, Inc.'s EcomScout rating and what does it mean?
Wigwam Mills, Inc. has an EcomScout rating of B+ (43/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. Use this data to benchmark against your own Shopify store.
How much traffic and revenue does Wigwam Mills, Inc. generate?
Wigwam Mills, Inc. receives approximately 355.4K visits per year with estimated monthly revenue of $10.1K - $21.8K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.
What Shopify apps and theme does Wigwam Mills, Inc. use?
We detected 4 Shopify apps on Wigwam Mills, Inc., including Shop, Klaviyo: Email Marketing & SMS, Frequently Bought Together and more.Use our Shopify spy tool to discover which apps drive successful stores.
How can I use this Socks store data for competitor research?
This Shopify competitor analysis helps you benchmark your store against Wigwam Mills, Inc.. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Socks store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.