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wild-willies.com

wild-willies.com
43/100
EcomScout

wild-willies.com receives an EcomScout Rating of B+ (43/100), ranking #35,147 out of 482,841 Shopify stores we track. This Men's Grooming Beauty & Personal Care store attracts 368.2K visits per year with estimated revenue of $18.0K - $45.1K/mo. It offers 76 products at an average price of $22.

Store descriptionWild Willies is no non-sense beard care and grooming brand that helps men on their journey with simple solutions. We encourage men to be the hero of their own story.

Analysis by EcomScout Research Team · How we calculate ratings

Est. Revenue/mo
$18.0K - $45.1K/mo
Est. Traffic/mo
30.7K
Products
76
Top Market
US (50%)
Top Channel
SearchOrganic (58%)
Est. Ad Spend/mo
$516

Store Intelligence Summary

Traffic breakdown: SearchOrganic 58%, Direct 26%, DisplayAds 8%, SocialOrganic 7%.

Product pricing: Average price of $22. Budget-friendly positioning targeting volume sales.

Ad spend: Estimated $516/mo in paid search ($6.2K/yr). Lean ad budget — primarily relying on organic or social channels.

Top markets: US (50%), GB (11%), IN (9%).

Best-selling product: 2-n-1 Beard Straightener 2.0 ($30). Other top sellers include Derma Roller, Beard Oil, Beard Growth Kit.

How is the EcomScout Rating calculated? The B+ grade (43/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score. Learn more about our methodology.

Men's Grooming Market Intelligence

Benchmark this competitor against the market

Top 50%
by revenue
Market Size
$2.2M/mo
Total Stores
230
Avg Revenue
$9K/mo
Top 10% Threshold
$147K/mo

Competition Breakdown

14%
39%
23%
10%
14%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • The Men's Grooming market generates $2M/month across 230 stores
  • 14% are enterprise stores (>$100K/mo) — achievable market
  • Top 10% of Men's Grooming stores earn $147K+/month
  • This store outperforms 94% of Men's Grooming competitors
  • Low average order value ($0) — consider bundling or upsells
Analyzing...
Bounce Rate
52.0%
Pages/Visit
3.1
Avg. Time on Site
39s
Avg. Product Price
$22

Range: $0 - $60

Rating Breakdown

Business Quality76/100
Traffic Growth50/100
Marketing Efficiency50/100
Revenue Performance44/100

Traffic Sources

SearchOrganic57.9%
Direct25.6%
DisplayAds7.8%
SocialOrganic6.6%
Referrals2.1%
SocialPaid0.0%
SearchPaid0.0%
GenAi0.0%
Affiliate0.0%

Marketing & Ad Spend

Monthly Ad Spend

$516

Google Ads estimate

Yearly Ad Budget

$6K

Projected annually

Top Paid Keywords

KeywordVolumeCPCCost/mo
wild willies beardEasy1K--
beard straightener iron300--
fuelyourbeard300--
wild willie's beard butter290--
wild willies beard boost serumEasy180--

Top Countries

🇺🇸United States
49.8%
🇬🇧United Kingdom
10.8%
🇮🇳India
9.3%
🇨🇦Canada
6.7%
🇫🇷France
5.8%

Analysis

Weaknesses

  • Trustpilot rating and review volume need improvement

Recommendations

  • Encourage customer reviews, respond to feedback, and improve customer service
  • Consider a comprehensive business review to identify key improvement areas.

Shopify Theme

Detecting theme...

Top Keywords

wild willy'sgoateewild willysshort beard disconnected from sideburnsis a goatee business casual

Tech Stack & Apps

Browse All Apps →

E-commerce Platform

Shopify

Sales Channels

Shop

Customer Support

Gorgias

Payment

Shopify PaymentsPayPal

CDN

CloudflarecdnjsAWS CloudFront

JavaScript

jQuery

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Frequently Asked Questions About wild-willies.com

Is wild-willies.com a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, wild-willies.com is classified as "Likely Dropshipper". Indicators include: Suspicious pricing patterns, No blog content found.

Is wild-willies.com safe to buy from? Is it a scam?

We don't have Trustpilot review data for wild-willies.com. However, our EcomScout rating is B+ (43/100). Note: This store shows signs of dropshipping, which may mean longer shipping times (15-45 days).Always check for secure payment options, return policies, and customer reviews before purchasing.

What is wild-willies.com's EcomScout rating and what does it mean?

wild-willies.com has an EcomScout rating of B+ (43/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. Use this data to benchmark against your own Shopify store.

How much traffic and revenue does wild-willies.com generate?

wild-willies.com receives approximately 368.2K visits per year with estimated monthly revenue of $18.0K - $45.1K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does wild-willies.com use?

We detected 3 Shopify apps on wild-willies.com, including C: Mega Menu, Advanced Predictive Search, Klaviyo Reviews. The store uses the "[PROD] - Theory 012825 - Collection Banner" Shopify theme.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Men's Grooming store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against wild-willies.com. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Men's Grooming store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

wild-willies.com Shopify store analysis • Men's GroomingBeauty & Personal Care • Likely Dropshipper • Rating: B+

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