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Willandbear

willandbear.com
62/100
EcomScout

Willandbear receives an EcomScout Rating of S (62/100), ranking #8,098 out of 913,203 Shopify stores we track. This Hats Fashion & Apparel store attracts 782.1K visits per year with estimated revenue of $57.8K - $125.2K/mo. It offers 124 products at an average price of A$108.

Analysis by EcomScout Research Team · How we calculate ratings

Est. Revenue/mo
$57.8K - $125.2K/mo
Est. Traffic/mo
65.2K
Products
124
Top Market
AU (38%)
Top Channel
organic (42%)
Trustpilot
2.8/5 (3)

Store Intelligence Summary

Traffic breakdown: organic 42%, paid 23%, direct 15%, social 4%.

Product pricing: Average price of A$108 (range: A$5 – A$149) — ≈ $72 USD. Mid-range pricing strategy.

Ad spend: Estimated $499/mo in paid search ($6.0K/yr). Lean ad budget — primarily relying on organic or social channels.

Customer trust: Trustpilot score 2.8/5 based on 3 reviews. Mixed reviews — potential service or quality concerns.

Top markets: AU (38%), US (27%), NZ (8%).

Best-selling product: Hat Fillers | Foam Inserts (A$5). Other top sellers include Calloway Fawn | Felt Fedora Hat, William Brown | Crushable Travel Hat, William Oak | Crushable Travel Hat.

How is the EcomScout Rating calculated? The S grade (62/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score. Learn more about our methodology.

Hats Market Intelligence

Benchmark this competitor against the market

Top 20%
by revenue
Market Size
$587K/mo
Total Stores
471
Avg Revenue
$1K/mo
Top 10% Threshold
$14K/mo

Competition Breakdown

45%
41%
11%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • The Hats market generates $1M/month across 471 stores
  • 1% are enterprise stores (>$100K/mo) — achievable market
  • 86% of stores earn less than $10K/month — relatively low barrier to entry
  • Top 10% of Hats stores earn $14K+/month
  • This store outperforms 91% of Hats competitors
  • Low average order value ($0) — consider bundling or upsells
Analyzing...
Bounce Rate
39.7%
Pages/Visit
3.2
Avg. Time on Site
1m 36s
Avg. Product Price
A$108

≈ $72 USD

Range: A$5 - A$149

Rating Breakdown

Business Quality80/100
Traffic Growth75/100
Revenue Performance63/100
Trustpilot45/100
Marketing Efficiency43/100

Traffic Sources

organic41.8%
paid23.5%
direct14.9%
social4.1%
referral2.1%

Marketing & Ad Spend

Monthly Ad Spend

$499

Google Ads estimate

Yearly Ad Budget

$6K

Projected annually

Top Paid Keywords

KeywordVolumeCPCCost/mo
wool beanieEasy2K$0.73$63
merino wool beanieEasy440$0.76$56
men's cowboy hatsEasy420$0.19$60
straw cowboy hats for menEasy320$0.52$13
crushable hatsEasy320$0.75$152

Trustpilot Rating

2.8

3 reviews

Aggregated rating data only. Individual reviews not displayed for privacy compliance.

Top Countries

🇦🇺Australia
38.2%
🇺🇸United States
26.9%
🇳🇿New Zealand
7.9%
🇨🇦Canada
7.4%
🇻🇳Vietnam
4.2%

Analysis

Strengths

  • High business quality and trust indicators

Shopify Theme

Detecting theme...

Tech Stack & Apps

Browse All Apps →

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Frequently Asked Questions About Willandbear

Is Willandbear a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, Willandbear is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.

Is Willandbear safe to buy from? Is it a scam?

Willandbear has a Trustpilot rating of 2.8/5 based on 3 customer reviews. The rating suggests some customers have had issues. Exercise caution and research thoroughly before purchasing. Our EcomScout rating is S (62/100).

What is Willandbear's EcomScout rating and what does it mean?

Willandbear has an EcomScout rating of S (62/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.

How much traffic and revenue does Willandbear generate?

Willandbear receives approximately 782.1K visits per year with estimated monthly revenue of $57.8K - $125.2K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does Willandbear use?

We detected 3 Shopify apps on Willandbear, including Shop, Gorgias, Klaviyo: Email Marketing & SMS.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Hats store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against Willandbear. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Hats store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

Willandbear Shopify store analysis • HatsFashion & Apparel • Unlikely Dropshipper • Rating: S

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