willandco.com.au
willandco.com.auwillandco.com.au receives an EcomScout Rating of B+ (39/100), ranking #134,053 out of 1,195,874 Shopify stores we track. This Coffee Food & Beverage store attracts 120.3K visits per year with estimated revenue of $6.3K - $12.7K/mo. It offers 32 products at an average price of A$40.
Analysis by EcomScout Research Team · How we calculate ratings
Store Intelligence Summary
Traffic breakdown: organic 72%, direct 23%, paid 5%, social 1%.
Product pricing: Average price of A$40 (range: A$11 – A$89) — ≈ $26 USD. Budget-friendly positioning targeting volume sales.
0Top markets: AU (60%), US (21%), VN (19%).
Best-selling product: Lo-Fi Decaf Coffee Beans (A$25). Other top sellers include Specialty Coffee Concentrate, Eight-O-Eight 1kg Coffee Beans, Natural Coffee Beans.
Coffee Market Intelligence
Benchmark this competitor against the market
Competition Breakdown
Competitor Research Insights
- •The Coffee market generates $6M/month across 3,740 stores
- •3% are enterprise stores (>$100K/mo) — achievable market
- •82% of stores earn less than $10K/month — relatively low barrier to entry
- •Top 10% of Coffee stores earn $19K+/month
- •This store outperforms 91% of Coffee competitors
- •Low average order value ($0) — consider bundling or upsells
- •95 enterprise stores (>$100K/mo) proves scalability in this market
Top Apps in Coffee
Best Selling Products
#1Lo-Fi Decaf Coffee Beans
A$25≈ $17
#2Specialty Coffee Concentrate
A$12.50≈ $8.25
#3Eight-O-Eight 1kg Coffee Beans
A$70≈ $46
#4Natural Coffee Beans
A$40≈ $26
#5Goofy Coffee Beans
A$40≈ $26
#6Three-Oh-Three 1kg Coffee Beans
A$70≈ $46
#7Slo Jam Specialty Coffee Pods
A$10.50≈ $6.93
#8DRINKIN’ & SPRINKLIN’ CHOCOLATE
A$23≈ $15
#9Cotton Tote Bag
A$20≈ $13
#10Reusable Commuter Cup - 8oz
A$20≈ $13
≈ $26 USD
Range: A$11 - A$89
Rating Breakdown
Traffic Sources
Marketing & Ad Spend
Top Paid Keywords
| Keyword | Volume | CPC | Cost/mo |
|---|
Top Countries
Analysis
Strengths
- High business quality and trust indicators
Weaknesses
- Revenue performance needs improvement
- Trustpilot rating and review volume need improvement
- Marketing efficiency and ROI need improvement
Recommendations
- Focus on increasing AOV, improving conversion rates, and expanding product lines
- Encourage customer reviews, respond to feedback, and improve customer service
- Improve SEO performance: optimize content, build backlinks, and focus on high-intent keywords
- Consider a comprehensive business review to identify key improvement areas.
Shopify Theme
Tech Stack & Apps
Browse All Apps →Shopify Apps Detected (11)
Pre-Order0
PageFly Landing Page Builder4.9
Loox Photo Reviews4.9Infinite Options
Back in Stock4.9
Vitals4.9WiserBlockSimilar Stores
View all →Trending Products to Sell
Top trending products across all categories right now, based on Amazon & Google Trends data.
Chock Full o' Nuts New York Roast Ground Coffee – Premium Beans in Recyclable Steel Can – Rich Flavor & Aroma, Dark Roast – Perfect for Drip, Pour-Over, Percolator – 30.5 Oz Can
Dunkin’ Original Blend Medium Roast Ground Coffee, 30 Oz. Canister | Made with Arabica beans, rich & smooth flavor, stay-fresh coffee canister, easy-drinking medium roast, great hot or iced
Maxwell House Ground Coffee, Original Roast, 27.5 oz Canister
Lavazza Espresso Whole Bean Coffee, Medium Roast, 100% Arabica, 2.2 lb Bag
Frequently Asked Questions About willandco.com.au
Is willandco.com.au a dropshipping store or a legitimate brand?
Based on our dropshipping detection analysis, willandco.com.au is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.
Is willandco.com.au safe to buy from? Is it a scam?
We don't have Trustpilot review data for willandco.com.au. However, our EcomScout rating is B+ (39/100).Always check for secure payment options, return policies, and customer reviews before purchasing.
What is willandco.com.au's EcomScout rating and what does it mean?
willandco.com.au has an EcomScout rating of B+ (39/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. Use this data to benchmark against your own Shopify store.
How much traffic and revenue does willandco.com.au generate?
willandco.com.au receives approximately 120.3K visits per year with estimated monthly revenue of $6.3K - $12.7K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.
What Shopify apps and theme does willandco.com.au use?
We detected 11 Shopify apps on willandco.com.au, including Klaviyo: Email Marketing & SMS, Shop, ReCharge Subscriptions and more.Use our Shopify spy tool to discover which apps drive successful stores.
How can I use this Coffee store data for competitor research?
This Shopify competitor analysis helps you benchmark your store against willandco.com.au. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Coffee store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.