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William Giles

williamgiles.co.uk
A
51/100
EcomScout

William Giles receives an EcomScout Rating of A (51/100), ranking #46,831 out of 1,192,792 Shopify stores we track. This Clothing Fashion & Apparel store attracts 267.4K visits per year with estimated revenue of $23.5K - $50.9K/mo. It offers 38 products at an average price of £50.

Analysis by EcomScout Research Team · How we calculate ratings

ClothingFashion & ApparelMen's Clothing
Est. Revenue/mo
$23.5K - $50.9K/mo
Est. Traffic/mo
22.3K
Products
38
Top Market
US (55%)
Top Channel
organic (56%)
Trustpilot
2.6/5 (175)

Store Intelligence Summary

Traffic breakdown: organic 56%, social 21%, referral 7%, paid 6%.

Product pricing: Average price of £50 (range: £29 – £89) — ≈ $63 USD. Mid-range pricing strategy.

0

Customer trust: Trustpilot score 2.6/5 based on 175 reviews. Mixed reviews — potential service or quality concerns.

Top markets: US (55%), GB (45%).

Best-selling product: wool polo oatmeal (£79). Other top sellers include wool zip up chocolate, grey gingham shirt, henley tshirt off white.

How is the EcomScout Rating calculated? The A grade (51/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score. Learn more about our methodology.

Clothing Market Intelligence

Benchmark this competitor against the market

Top 20%
by revenue
Market Size
$25.0M/mo
Total Stores
19,680
Avg Revenue
$1K/mo
Top 10% Threshold
$26K/mo

Competition Breakdown

46%
34%
14%
4%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • •The Clothing market generates $25M/month across 19,680 stores
  • •4% are enterprise stores (>$100K/mo) — achievable market
  • •80% of stores earn less than $10K/month — relatively low barrier to entry
  • •Top 10% of Clothing stores earn $26K+/month
  • •This store outperforms 95% of Clothing competitors
  • •Low average order value ($0) — consider bundling or upsells
  • •779 enterprise stores (>$100K/mo) proves scalability in this market

Top Apps in Clothing

Shop96%Block55%Pre-Order27%Klaviyo: Email Marketing & SMS23%

Best Selling Products

wool polo oatmeal#1

wool polo oatmeal

£79≈ $100

wool zip up chocolate#2

wool zip up chocolate

£89≈ $113

grey gingham shirt#3

grey gingham shirt

£72≈ $91

henley tshirt off white#4

henley tshirt off white

£55≈ $70

henley tshirt grey#5

henley tshirt grey

£55≈ $70

everyday trouser#6

everyday trouser

£69≈ $88

brown gingham shirt#7

brown gingham shirt

£72≈ $91

striped blue shirt#8

striped blue shirt

£72≈ $91

drift jogger#9

drift jogger

£35≈ $44

dusk jogger#10

dusk jogger

£35≈ $44

Analyzing...
Bounce Rate
90.6%
Pages/Visit
1.4
Avg. Time on Site
27s
Avg. Product Price
£50

≈ $63 USD

Range: £29 - £89

Rating Breakdown

Business Quality80/100
Traffic Growth70/100
Trustpilot50/100
Revenue Performance46/100
Marketing Efficiency7/100

Traffic Sources

organic56.0%
social21.1%
referral6.6%
paid5.9%
direct0.0%

Trustpilot Rating

2.6

175 reviews

Aggregated rating data only. Individual reviews not displayed for privacy compliance.

Top Countries

🇺🇸United States
55.3%
🇬🇧United Kingdom
44.7%

Analysis

Strengths

  • High business quality and trust indicators

Weaknesses

  • Marketing efficiency and ROI need improvement

Recommendations

  • Expand SEO efforts and consider adding PPC campaigns to complement organic traffic
  • Consider a comprehensive business review to identify key improvement areas.

Shopify Theme

Detecting theme...

Tech Stack & Apps

Browse All Apps →

Shopify Apps Detected (10)

ShopTrustpilot3.5Klaviyo: Email Marketing & SMSShopify Forms4.5Pre-Order0Frequently Bought Together4.9Bundle Builder4.9Bundle DiscountBlockGrow

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Trending Products to Sell

Top trending products across all categories right now, based on Amazon & Google Trends data.

Gaoye Transparent, Clear Blue Light Glasses for Computer & Gaming - Anti UV Ray Lenses, Scratch-Resistant & Comfort Fit

Gaoye Transparent, Clear Blue Light Glasses for Computer & Gaming - Anti UV Ray Lenses, Scratch-Resistant & Comfort Fit

72
$5.99-6%
livho High Tech Blue Light Glasses - Advanced Blue Light Blocking Computer Glasses - Screen Fatigue & UV Protection

livho High Tech Blue Light Glasses - Advanced Blue Light Blocking Computer Glasses - Screen Fatigue & UV Protection

72
$16.99+7%
IBOANN Chic & Comfy Blue Light Glasses for Women - 3-Pack Round Frames, Screen-Ready Style with UV Protection Coating

IBOANN Chic & Comfy Blue Light Glasses for Women - 3-Pack Round Frames, Screen-Ready Style with UV Protection Coating

70
$11.99-6%
ANYLUV Blue Light Glasses Men/Women, Blue Light Blocking Glasses, Computer Screen Blocker Eyes Protection Glasses

ANYLUV Blue Light Glasses Men/Women, Blue Light Blocking Glasses, Computer Screen Blocker Eyes Protection Glasses

68
$24.99+23%
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Frequently Asked Questions About William Giles

Is William Giles a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, William Giles is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.

Is William Giles safe to buy from? Is it a scam?

William Giles has a Trustpilot rating of 2.6/5 based on 175 customer reviews. The rating suggests some customers have had issues. Exercise caution and research thoroughly before purchasing. Our EcomScout rating is A (51/100).

What is William Giles's EcomScout rating and what does it mean?

William Giles has an EcomScout rating of A (51/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.

How much traffic and revenue does William Giles generate?

William Giles receives approximately 267.4K visits per year with estimated monthly revenue of $23.5K - $50.9K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does William Giles use?

We detected 10 Shopify apps on William Giles, including Shop, Trustpilot, Klaviyo: Email Marketing & SMS and more.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Clothing store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against William Giles. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Clothing store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

William Giles Shopify store analysis • Clothing • Fashion & Apparel • Unlikely Dropshipper • Rating: A

Last updated: August 11, 2026

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