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William Powell

williampowell.com
60/100
EcomScout

William Powell receives an EcomScout Rating of S (60/100), ranking #5,004 out of 199,442 Shopify stores we track. This Shooting Sports Sports & Outdoors store attracts 1.2M visits per year with estimated revenue of $172.1K - $372.9K/mo. It offers 2.5K+ products.

Analysis by EcomScout Research Team · How we calculate ratings

Est. Revenue/mo
$172.1K - $372.9K/mo
Est. Traffic/mo
102.8K
Products
2.5K+
Top Market
GB (74%)
Top Channel
organic (59%)
Trustpilot
3.1/5 (85)

Store Intelligence Summary

Traffic breakdown: organic 59%, direct 28%, social 4%, referral 3%.

Ad spend: Estimated $86/mo in paid search ($1.0K/yr). Lean ad budget — primarily relying on organic or social channels.

Customer trust: Trustpilot score 3.1/5 based on 85 reviews. Mixed reviews — potential service or quality concerns.

Top markets: GB (74%), US (8%), NL (5%).

How is the EcomScout Rating calculated? The S grade (60/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score. Learn more about our methodology.

Shooting Sports Market Intelligence

Benchmark this competitor against the market

Top 20%
by revenue
Market Size
$295K/mo
Total Stores
2
Avg Revenue
$147K/mo
Top 10% Threshold
$264K/mo

Competition Breakdown

50%
50%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • The Shooting Sports market generates $0M/month across 2 stores
  • 50% are enterprise stores (>$100K/mo) — competitive market
  • This store outperforms 44% of Shooting Sports competitors
  • Low average order value ($0) — consider bundling or upsells
Analyzing...
Bounce Rate
61.4%
Pages/Visit
3.1
Avg. Time on Site
37s

Rating Breakdown

Business Quality80/100
Revenue Performance73/100
Trustpilot55/100
Traffic Growth50/100
Marketing Efficiency29/100

Traffic Sources

organic59.3%
direct27.7%
social3.9%
referral2.9%
paid0.0%

Marketing & Ad Spend

Monthly Ad Spend

$86

Google Ads estimate

Yearly Ad Budget

$1K

Projected annually

Top Paid Keywords

KeywordVolumeCPCCost/mo
crispi bootsEasy3K$0.49$926
mens shooting vests28--
shooting vests for womenEasy12--

Trustpilot Rating

3.1

85 reviews

Aggregated rating data only. Individual reviews not displayed for privacy compliance.

Top Countries

🇬🇧United Kingdom
73.6%
🇺🇸United States
8.4%
🇳🇱Netherlands
4.9%
🇫🇷France
3.8%
🇮🇪Ireland
1.9%

Analysis

Strengths

  • High business quality and trust indicators

Weaknesses

  • Product catalog quality is poor
  • Marketing efficiency and ROI need improvement

Recommendations

  • Enhance product descriptions, add more images, and expand catalog
  • Improve SEO performance: optimize content, build backlinks, and focus on high-intent keywords

Shopify Theme

Detecting theme...

Frequently Asked Questions About William Powell

Is William Powell a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, William Powell is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.

Is William Powell safe to buy from? Is it a scam?

William Powell has a Trustpilot rating of 3.1/5 based on 85 customer reviews. Customer experiences are mixed. Research thoroughly and check return policies before purchasing. Our EcomScout rating is S (60/100).

What is William Powell's EcomScout rating and what does it mean?

William Powell has an EcomScout rating of S (60/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.

How much traffic and revenue does William Powell generate?

William Powell receives approximately 1.2M visits per year with estimated monthly revenue of $172.1K - $372.9K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does William Powell use?

We detected 9 Shopify apps on William Powell, including Shop, Klaviyo: Email Marketing & SMS, Feefo and more.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Shooting Sports store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against William Powell. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Shooting Sports store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

William Powell Shopify store analysis • Shooting SportsSports & Outdoors • Unlikely Dropshipper • Rating: S

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