William Wood
williamwoodmirrors.co.ukWilliam Wood receives an EcomScout Rating of S (79/100), ranking #253 out of 888,461 Shopify stores we track. This Furniture & Home Decor Home & Garden store attracts 2.1M visits per year with estimated revenue of $636.9K - $1.4M/mo. It offers 250 products at an average price of £227.
Analysis by EcomScout Research Team · How we calculate ratings
Store Intelligence Summary
Traffic breakdown: organic 27%, paid 19%, direct 16%, social 12%.
Product pricing: Average price of £227 (range: £59 – £399) — ≈ $288 USD. Positioned in the premium segment.
Ad spend: Estimated $824/mo in paid search ($9.9K/yr). Lean ad budget — primarily relying on organic or social channels.
Customer trust: Trustpilot score 4.7/5 based on 11,626 reviews. Excellent reputation — customers rate this store highly.
Top markets: GB (77%), US (7%), FR (2%).
Best-selling product: Cove - Warm Wood Ribbed Round Coffee Table (£269). Other top sellers include Tamara - Full Length Extra Large Arched Concrete Mirror 190cm x 110cm, Obsidian - Full Length Arched Olive Gloss Extra Large Mirror 200cm x 120cm, Bexley - Gold Full Length Metal Mirror 180cm x 70cm.
Furniture & Home Decor Market Intelligence
Benchmark this competitor against the market
Competition Breakdown
Competitor Research Insights
- •The Furniture & Home Decor market generates $1M/month across 105 stores
- •14% are enterprise stores (>$100K/mo) — achievable market
- •Top 10% of Furniture & Home Decor stores earn $111K+/month
- •This store outperforms 90% of Furniture & Home Decor competitors
- •Low average order value ($0) — consider bundling or upsells
Top Apps in Furniture & Home Decor
Best Selling Products
#1Cove - Warm Wood Ribbed Round Coffee Table
£269≈ $342
#2Obsidian - Full Length Rectangular Brushed Chrome Extra Large Mirror 200cm x 120cm
£299≈ $380
#3Tamara - Full Length Extra Large Arched Concrete Mirror 190cm x 110cm
£289≈ $367
#4Obsidian - Full Length Arched Olive Gloss Extra Large Mirror 200cm x 120cm
£399≈ $507
#5Bexley - Gold Full Length Metal Mirror 180cm x 70cm
£169≈ $215
#6Linosa - Stone Textured Ceramic Drum Shade Table Lamp
£109≈ $138
#7Pebble - Large Black Irregular Metal Wall Mirror 110cm x 90cm
£149≈ $189
#8Arden - Warm Wood Round Wooden Wall Mirror 40cm x 40cm
£59≈ $75
#9Obsidian - Full Length Rectangular Chocolate Gloss Extra Large Mirror 200cm x 120cm
£399≈ $507
#10Amora - Full Length Large Arched Concrete Mirror 172cm x 60cm
£199≈ $253
≈ $288 USD
Range: £59 - £399
Rating Breakdown
Traffic Sources
Marketing & Ad Spend
Monthly Ad Spend
$824
Google Ads estimate
Yearly Ad Budget
$10K
Projected annually
Top Paid Keywords
| Keyword | Volume | CPC | Cost/mo |
|---|---|---|---|
| mirrors | 29K | $0.95 | $52.3K |
| gold mirrorEasy | 5K | $1.20 | $1.8K |
| large mirrorEasy | 5K | $1.17 | $2.4K |
| wall mirrorsEasy | 3K | $1.39 | $11.1K |
| ottoman trayEasy | 3K | $0.87 | $2.1K |
Trustpilot Rating
11,626 reviews
Aggregated rating data only. Individual reviews not displayed for privacy compliance.
Top Countries
Analysis
Strengths
- Strong revenue performance and growth
- Excellent traffic and growth metrics
- High business quality and trust indicators
- Excellent Trustpilot rating and review volume
Weaknesses
- Marketing efficiency and ROI need improvement
Recommendations
- Improve SEO performance: optimize content, build backlinks, and focus on high-intent keywords
Shopify Theme
Tech Stack & Apps
Browse All Apps →
TrustpilotSimilar Stores
View all →Trending Products to Sell
Top trending products across all categories right now, based on Amazon & Google Trends data.
DUMOS 31 Inch Small Computer Desk for Home Office, Gaming Writing Desks for Bedroom Modern Study Work Table Simple Style Workstation with Reinforcement Structure, Black
Veken 55 Inch Large Electric Standing Desk,Sit to Stand Up, Heights Adjustable, Work Home Office Computer Table for Study, Walking Pad, Writing, and Games, Wooden Desktop Desks, White
9-Drawer Dresser for Bedroom, Anti-Tip Tall Storage Organizer Chest of Drawers with Wooden Top and Metal Frame Fabric Bins for Closet, Living Room, Hallway, Entryway, Black
NEO CHAIR Office Desk Computer Chair Ergonomic Mesh Gaming Cushion Seat with Comfy Lumbar Mid Back Support Adjustable Height Swivel Rolling Wheels for Home Task (Mesh Black)
Frequently Asked Questions About William Wood
Is William Wood a dropshipping store or a legitimate brand?
Based on our dropshipping detection analysis, William Wood is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.
Is William Wood safe to buy from? Is it a scam?
William Wood has a Trustpilot rating of 4.7/5 based on 11,626 customer reviews. This indicates generally positive customer experiences and the store appears legitimate. Our EcomScout rating is S (79/100).
What is William Wood's EcomScout rating and what does it mean?
William Wood has an EcomScout rating of S (79/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.
How much traffic and revenue does William Wood generate?
William Wood receives approximately 2.1M visits per year with estimated monthly revenue of $636.9K - $1.4M/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.
What Shopify apps and theme does William Wood use?
We detected 18 Shopify apps on William Wood, including Trustpilot, Klaviyo: Email Marketing & SMS, Yotpo Reviews & UGC and more.Use our Shopify spy tool to discover which apps drive successful stores.
How can I use this Furniture & Home Decor store data for competitor research?
This Shopify competitor analysis helps you benchmark your store against William Wood. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Furniture & Home Decor store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.