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Willow

willow.ie
B+
45/100
EcomScout

Willow receives an EcomScout Rating of B+ (45/100), ranking #83,067 out of 1,190,700 Shopify stores we track. This Women's Clothing Fashion & Apparel store attracts 454.7K visits per year with estimated revenue of $33.1K - $71.7K/mo. It offers 1.6K products at an average price of €51.

Analysis by EcomScout Research Team · How we calculate ratings

Women's ClothingFashion & ApparelClothing
Est. Revenue/mo
$33.1K - $71.7K/mo
Est. Traffic/mo
37.9K
Products
1.6K
Top Market
IE (60%)
Top Channel
N/A

Store Intelligence Summary

Product pricing: Average price of €51 (range: €5 – €165) — ≈ $55 USD. Mid-range pricing strategy.

00

Top markets: IE (60%), GB (20%), VN (20%).

Best-selling product: Clara Singlet (€32). Other top sellers include naina sequin shirt, Mallory Embellished Wrap maxi dress, Clara Singlet.

How is the EcomScout Rating calculated? The B+ grade (45/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score. Learn more about our methodology.

Women's Clothing Market Intelligence

Benchmark this competitor against the market

Top 20%
by revenue
Market Size
$30.7M/mo
Total Stores
7,903
Avg Revenue
$4K/mo
Top 10% Threshold
$59K/mo

Competition Breakdown

30%
37%
22%
4%
7%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • •The Women's Clothing market generates $31M/month across 7,903 stores
  • •7% are enterprise stores (>$100K/mo) — achievable market
  • •Top 10% of Women's Clothing stores earn $59K+/month
  • •This store outperforms 93% of Women's Clothing competitors
  • •Low average order value ($0) — consider bundling or upsells
  • •549 enterprise stores (>$100K/mo) proves scalability in this market

Top Apps in Women's Clothing

Block79%Shop76%Pre-Order41%Klaviyo: Email Marketing & SMS33%

Best Selling Products

DIGITAL GIFT CARD (ONLINE)#1

DIGITAL GIFT CARD (ONLINE)

€30≈ $33

Shipping Fee#2

Shipping Fee

€6.50≈ $7.09

Gift Card (Instore)#3

Gift Card (Instore)

€30≈ $33

Clara Singlet#4

Clara Singlet

€32≈ $35

naina sequin shirt#5

naina sequin shirt

€18.60≈ $20

Mallory Embellished Wrap maxi dress#6

Mallory Embellished Wrap maxi dress

€165≈ $180

Clara Singlet#7

Clara Singlet

€32≈ $35

Chloe Short Tank Top#8

Chloe Short Tank Top

€5.40≈ $5.89

Veri High Waist Denim Skirt#9

Veri High Waist Denim Skirt

€47≈ $51

Luls Short Sleeve Polo#10

Luls Short Sleeve Polo

€21≈ $23

Analyzing...
Bounce Rate
36.3%
Pages/Visit
4.2
Avg. Time on Site
2m 47s
Avg. Product Price
€51

≈ $55 USD

Range: €5 - €165

Rating Breakdown

Business Quality80/100
Traffic Growth70/100
Revenue Performance51/100
Marketing Efficiency7/100

Traffic Sources

organic0.0%
paid0.0%
social0.0%
direct0.0%
referral0.0%

Marketing & Ad Spend

Top Paid Keywords

KeywordVolumeCPCCost/mo
womens clothes ireland44--

Trustpilot Rating

0.0

0 reviews

Aggregated rating data only. Individual reviews not displayed for privacy compliance.

Top Countries

🇮🇪Ireland
60.1%
🇬🇧United Kingdom
20.1%
🇻🇳Vietnam
19.9%

Analysis

Strengths

  • High business quality and trust indicators
  • High-quality product catalog

Weaknesses

  • Trustpilot rating and review volume need improvement
  • Marketing efficiency and ROI need improvement

Recommendations

  • Encourage customer reviews, respond to feedback, and improve customer service
  • Expand SEO efforts and consider adding PPC campaigns to complement organic traffic
  • Consider a comprehensive business review to identify key improvement areas.

Shopify Theme

Detecting theme...

Tech Stack & Apps

Browse All Apps →

Shopify Apps Detected (8)

Pre-OrderShopKlaviyo: Email Marketing & SMSAlso BoughtBlockOptanonwrOmnisend4.8Section Store: Theme Sections

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Trending Products to Sell

Top trending products across all categories right now, based on Amazon & Google Trends data.

Gaoye Transparent, Clear Blue Light Glasses for Computer & Gaming - Anti UV Ray Lenses, Scratch-Resistant & Comfort Fit

Gaoye Transparent, Clear Blue Light Glasses for Computer & Gaming - Anti UV Ray Lenses, Scratch-Resistant & Comfort Fit

72
$5.99-6%
livho High Tech Blue Light Glasses - Advanced Blue Light Blocking Computer Glasses - Screen Fatigue & UV Protection

livho High Tech Blue Light Glasses - Advanced Blue Light Blocking Computer Glasses - Screen Fatigue & UV Protection

72
$16.99+7%
IBOANN Chic & Comfy Blue Light Glasses for Women - 3-Pack Round Frames, Screen-Ready Style with UV Protection Coating

IBOANN Chic & Comfy Blue Light Glasses for Women - 3-Pack Round Frames, Screen-Ready Style with UV Protection Coating

70
$11.99-6%
ANYLUV Blue Light Glasses Men/Women, Blue Light Blocking Glasses, Computer Screen Blocker Eyes Protection Glasses

ANYLUV Blue Light Glasses Men/Women, Blue Light Blocking Glasses, Computer Screen Blocker Eyes Protection Glasses

68
$24.99+23%
Explore all trending products

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Frequently Asked Questions About Willow

Is Willow a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, Willow is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.

Is Willow safe to buy from? Is it a scam?

We don't have Trustpilot review data for Willow. However, our EcomScout rating is B+ (45/100).Always check for secure payment options, return policies, and customer reviews before purchasing.

What is Willow's EcomScout rating and what does it mean?

Willow has an EcomScout rating of B+ (45/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. Use this data to benchmark against your own Shopify store.

How much traffic and revenue does Willow generate?

Willow receives approximately 454.7K visits per year with estimated monthly revenue of $33.1K - $71.7K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does Willow use?

We detected 8 Shopify apps on Willow, including Pre-Order, Shop, Klaviyo: Email Marketing & SMS and more.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Women's Clothing store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against Willow. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Women's Clothing store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

Willow Shopify store analysis • Women's Clothing • Fashion & Apparel • Unlikely Dropshipper • Rating: B+

Last updated: August 7, 2026

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