Willow & Stone
willowandstone.co.ukWillow & Stone receives an EcomScout Rating of S (63/100), ranking #5,115 out of 481,852 Shopify stores we track. This Homewares Home & Garden store attracts 897.7K visits per year with estimated revenue of $24.5K - $53.9K/mo. It offers 2.1K products at an average price of $20.
Analysis by EcomScout Research Team · How we calculate ratings
Store Intelligence Summary
Traffic breakdown: direct 25%, referral 3%.
Product pricing: Average price of $20 (range: $3 – $150). Budget-friendly positioning targeting volume sales.
Ad spend: Estimated $96/mo in paid search ($1.2K/yr). Lean ad budget — primarily relying on organic or social channels.
Customer trust: Trustpilot score 4.7/5 based on 118 reviews. Excellent reputation — customers rate this store highly.
Top markets: GB (77%), US (8%), FR (4%).
Best-selling product: Oak Poster Hanger ($12.25). Other top sellers include Oak Picture Ledge/Accessory Shelves, Slim Oak Peg Rail - Shaker Style, White Ceramic Cabinet Knobs.
Homewares Market Intelligence
Benchmark this competitor against the market
Competition Breakdown
Competitor Research Insights
- •The Homewares market generates $0M/month across 30 stores
- •80% of stores earn less than $10K/month — relatively low barrier to entry
- •Top 10% of Homewares stores earn $28K+/month
- •This store outperforms 88% of Homewares competitors
- •Low average order value ($0) — consider bundling or upsells
Top Apps in Homewares
Best Selling Products
#1Oak Poster Hanger
$12.25
#2Oak Picture Ledge/Accessory Shelves
$23.95
#3Slim Oak Peg Rail - Shaker Style
$20
#4White Ceramic Cabinet Knobs
$3.5
#5Kew Garden Soap - English Garden
$6.95
#6Kew Garden Soap - Exotic Garden
$6.95
#7Polished Antique Brass Beehive Door Knobs
$69.5
#8Polished Antique Brass Beehive Cabinet Knob
$12.75
#9Double Edge Wooden Nail Brush
$3.25
#10Storeroom Shelf Bracket - Cast Iron
$8
Range: $3 - $150
Rating Breakdown
Traffic Sources
Marketing & Ad Spend
Monthly Ad Spend
$96
Google Ads estimate
Yearly Ad Budget
$1K
Projected annually
Top Paid Keywords
| Keyword | Volume | CPC | Cost/mo |
|---|---|---|---|
| antique brass door knobsEasy | 480 | $1.55 | $240 |
| nickel door knobsEasy | 180 | $1.45 | $364 |
| door hardware ukEasy | 110 | $1.87 | $3 |
| door furniture ukEasy | 100 | $1.06 | - |
| brass door knobs exteriorEasy | 90 | - | - |
Trustpilot Rating
118 reviews
Aggregated rating data only. Individual reviews not displayed for privacy compliance.
Top Countries
Analysis
Strengths
- High business quality and trust indicators
- Excellent Trustpilot rating and review volume
Weaknesses
- Marketing efficiency and ROI need improvement
Recommendations
- Continue optimizing marketing mix: test new channels, improve conversion rates, and track ROI metrics
Shopify Theme
Tech Stack & Apps
Browse All Apps →Shopify Apps Detected (6)
TrustpilotSimilar Stores
View all →Trending Products to Sell
Top trending products across all categories right now, based on Amazon & Google Trends data.
ecobee Smart Thermostat Essential - Energy Star Certified programmable Wi-Fi Thermostat - Works with Siri, Alexa, and Google Assistant
Amazon Echo Dot (newest model) - Vibrant sounding speaker, Designed for Alexa+, Great for bedrooms, dining rooms and offices, Charcoal
homary Smart Toilet with Bidet, Built-in Aromatherapy & LED Ambient Light, Heated Seat, Auto Open/Flush/Dry, Warm Water Wash, Remote Control
Sujeet Night Light, Night Lights Plug into Wall 4-Pack, Nightlight Plug in Night Lights, Dusk to Dawn Night Lamp Led Night Light for Bedroom, Bathroom, Hallway Warm White
Frequently Asked Questions About Willow & Stone
Is Willow & Stone a dropshipping store or a legitimate brand?
Based on our dropshipping detection analysis, Willow & Stone is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.
Is Willow & Stone safe to buy from? Is it a scam?
Willow & Stone has a Trustpilot rating of 4.7/5 based on 118 customer reviews. This indicates generally positive customer experiences and the store appears legitimate. Our EcomScout rating is S (63/100).
What is Willow & Stone's EcomScout rating and what does it mean?
Willow & Stone has an EcomScout rating of S (63/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.
How much traffic and revenue does Willow & Stone generate?
Willow & Stone receives approximately 897.7K visits per year with estimated monthly revenue of $24.5K - $53.9K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.
What Shopify apps and theme does Willow & Stone use?
We detected 6 Shopify apps on Willow & Stone, including Shop, Trustpilot, Judge.me Product Reviews and more.Use our Shopify spy tool to discover which apps drive successful stores.
How can I use this Homewares store data for competitor research?
This Shopify competitor analysis helps you benchmark your store against Willow & Stone. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Homewares store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.