Willy Worms
willyworms.co.ukWilly Worms receives an EcomScout Rating of B+ (47/100), ranking #16,355 out of 234,613 Shopify stores we track. This Fishing Sports & Outdoors store attracts 533.7K visits per year with estimated revenue of $4.1K - $8.9K/mo. It offers 2.5K+ products at an average price of $5.
Analysis by EcomScout Research Team · How we calculate ratings
Store Intelligence Summary
Traffic breakdown: direct 24%, referral 9%.
Product pricing: Average price of $5 (range: $1 – $12). Budget-friendly positioning targeting volume sales.
Ad spend: Estimated $4/mo in paid search ($48/yr). Lean ad budget — primarily relying on organic or social channels.
Customer trust: Trustpilot score 3.0/5 based on 41 reviews. Mixed reviews — potential service or quality concerns.
Top markets: GB (100%).
Best-selling product: Ice Packs ($1). Other top sellers include Dynamite Baits - Frenzied Hempseed - Cans & Jar, Maize Flour 500ml.
Fishing Market Intelligence
Benchmark this competitor against the market
Competition Breakdown
Competitor Research Insights
- •The Fishing market generates $0M/month across 102 stores
- •1% are enterprise stores (>$100K/mo) — achievable market
- •86% of stores earn less than $10K/month — relatively low barrier to entry
- •Top 10% of Fishing stores earn $14K+/month
- •This store outperforms 93% of Fishing competitors
- •Low average order value ($0) — consider bundling or upsells
Top Apps in Fishing
Best Selling Products
Range: $1 - $12
Rating Breakdown
Traffic Sources
Marketing & Ad Spend
Monthly Ad Spend
$4
Google Ads estimate
Yearly Ad Budget
$48
Projected annually
Top Paid Keywords
| Keyword | Volume | CPC | Cost/mo |
|---|---|---|---|
| wiggly worm bait shopEasy | 110 | - | - |
Trustpilot Rating
41 reviews
Aggregated rating data only. Individual reviews not displayed for privacy compliance.
Top Countries
Analysis
Strengths
- High business quality and trust indicators
Weaknesses
- Revenue performance needs improvement
- Marketing efficiency and ROI need improvement
Recommendations
- Focus on increasing AOV, improving conversion rates, and expanding product lines
- Optimize PPC campaigns: review targeting, keywords, and ad copy to improve click-through rates
- Consider a comprehensive business review to identify key improvement areas.
Shopify Theme
Tech Stack & Apps
Browse All Apps →Shopify Apps Detected (5)
MailchimpSimilar Stores
View all →Frequently Asked Questions About Willy Worms
Is Willy Worms a dropshipping store or a legitimate brand?
Based on our dropshipping detection analysis, Willy Worms is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.
Is Willy Worms safe to buy from? Is it a scam?
Willy Worms has a Trustpilot rating of 3.0/5 based on 41 customer reviews. Customer experiences are mixed. Research thoroughly and check return policies before purchasing. Our EcomScout rating is B+ (47/100).
What is Willy Worms's EcomScout rating and what does it mean?
Willy Worms has an EcomScout rating of B+ (47/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. Use this data to benchmark against your own Shopify store.
How much traffic and revenue does Willy Worms generate?
Willy Worms receives approximately 533.7K visits per year with estimated monthly revenue of $4.1K - $8.9K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.
What Shopify apps and theme does Willy Worms use?
We detected 5 Shopify apps on Willy Worms, including Shop, Frequently Bought Together, Mailchimp and more.Use our Shopify spy tool to discover which apps drive successful stores.
How can I use this Fishing store data for competitor research?
This Shopify competitor analysis helps you benchmark your store against Willy Worms. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Fishing store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.