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Wingsbrand

wingsbrand.com
40/100
EcomScout

Wingsbrand receives an EcomScout Rating of B+ (40/100), ranking #76,772 out of 919,613 Shopify stores we track. This Accessories Retail store attracts 318.2K visits per year with estimated revenue of $7.2K - $16.7K/mo. It offers 1.6K products at an average price of PLN 204.

Store descriptionWings24 suitcase store offers a wide selection of suitcases: cabin suitcases, medium suitcases, large suitcases, and sets – perfect for travel!

Analysis by EcomScout Research Team · How we calculate ratings

Est. Revenue/mo
$7.2K - $16.7K/mo
Est. Traffic/mo
26.5K
Products
1.6K
Top Market
RO (16%)
Top Channel
SearchPaid (25%)
Trustpilot
3.2/5 (1)

Store Intelligence Summary

Traffic breakdown: SearchPaid 25%, SocialPaid 23%, SearchOrganic 23%, Direct 15%.

Product pricing: Average price of PLN 204 (range: PLN 90 – PLN 339) — ≈ $51 USD. Mid-range pricing strategy.

Ad spend: Estimated $80/mo in paid search ($960/yr). Lean ad budget — primarily relying on organic or social channels.

Customer trust: Trustpilot score 3.2/5 based on 1 reviews. Mixed reviews — potential service or quality concerns.

Top markets: RO (16%), CZ (15%), PL (14%).

Best-selling product: WINGS multifunctional backpack SKYLARK expandable BEIGE (PLN 249.90). Other top sellers include WINGS Multifunctional Expandable Backpack SKYLARK BLACK, Set of 3 Wings HARRIER Suitcases CHAMPAGNE, Vacuum backpack COMPRESA with pump - BLACK.

How is the EcomScout Rating calculated? The B+ grade (40/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score. Learn more about our methodology.

Accessories Market Intelligence

Benchmark this competitor against the market

Top 20%
by revenue
Market Size
$16.6M/mo
Total Stores
10,083
Avg Revenue
$2K/mo
Top 10% Threshold
$11K/mo

Competition Breakdown

34%
54%
9%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • The Accessories market generates $17M/month across 10,083 stores
  • 1% are enterprise stores (>$100K/mo) — achievable market
  • 88% of stores earn less than $10K/month — relatively low barrier to entry
  • Top 10% of Accessories stores earn $11K+/month
  • This store outperforms 86% of Accessories competitors
  • Belts shows highest opportunity with $2,360 median revenue and medium competition
  • High average order value ($183) suggests premium positioning works well
  • 135 enterprise stores (>$100K/mo) proves scalability in this market
Analyzing...
Bounce Rate
41.9%
Pages/Visit
3.2
Avg. Time on Site
2m 42s
Avg. Product Price
PLN 204

≈ $51 USD

Range: PLN 90 - PLN 339

Rating Breakdown

Business Quality80/100
Traffic Growth45/100
Trustpilot45/100
Revenue Performance31/100
Marketing Efficiency22/100

Traffic Sources

SearchPaid25.2%
SocialPaid23.5%
SearchOrganic23.2%
Direct15.2%
Referrals4.5%
DisplayAds3.5%
Mail2.5%
SocialOrganic2.4%
GenAi0.0%
Affiliate0.0%

Marketing & Ad Spend

Monthly Ad Spend

$80

Google Ads estimate

Yearly Ad Budget

$960

Projected annually

Top Paid Keywords

KeywordVolumeCPCCost/mo
rimowa carry onEasy2K$1.01$407
bellroy black fridayEasy135--
40x20x25 cabin bagEasy12--

Trustpilot Rating

3.2

1 reviews

Aggregated rating data only. Individual reviews not displayed for privacy compliance.

Top Countries

🇷🇴Romania
16.2%
🇨🇿Czech Republic
15.0%
🇵🇱Poland
13.6%
🇸🇰Slovakia
12.8%
🇧🇬Bulgaria
12.5%

Analysis

Strengths

  • High business quality and trust indicators

Weaknesses

  • Revenue performance needs improvement
  • Marketing efficiency and ROI need improvement

Recommendations

  • Focus on increasing AOV, improving conversion rates, and expanding product lines
  • Improve SEO performance: optimize content, build backlinks, and focus on high-intent keywords
  • Consider a comprehensive business review to identify key improvement areas.

Shopify Theme

Detecting theme...

Top Keywords

trolerкуфарwingswings brandvaligie taglia xxl

Tech Stack & Apps

Analytics

Google AnalyticsGoogle Tag Manager

E-commerce Platform

Shopify

Video

YouTube

Social Media

Instagram Feed

Shopify App

CodeBlockProductm

Trending Accessories Products

Products gaining popularity in Accessories right now, based on Amazon & Google Trends data.

Wallet for Men, Mens Minimalist Wallet 9-13 Cards, Slim Compact Wallet with Money Clip & ID Window, RFID Blocking Smart Pop Up Card Wallet, Metal Aluminum Credit Card Holder Bifold Wallet

Wallet for Men, Mens Minimalist Wallet 9-13 Cards, Slim Compact Wallet with Money Clip & ID Window, RFID Blocking Smart Pop Up Card Wallet, Metal Aluminum Credit Card Holder Bifold Wallet

98
$25.63+185%
3 Packs Washed-Cotton Plain Baseball Cap, Vintage Adjustable Dad Hats Gift for Men/Women,Unstructured

3 Packs Washed-Cotton Plain Baseball Cap, Vintage Adjustable Dad Hats Gift for Men/Women,Unstructured

98
$11.99+104%
6 Pack Extra Heavy Duty Large Moving Bags with Strong Zipper & Comfortable Handles, Sturdy & Durable Clothes Storage Bags Totes Bins, Blue Packing Moving Boxes for College Supplies, Dark Blue

6 Pack Extra Heavy Duty Large Moving Bags with Strong Zipper & Comfortable Handles, Sturdy & Durable Clothes Storage Bags Totes Bins, Blue Packing Moving Boxes for College Supplies, Dark Blue

89
$26.99+214%
Stretch Tactical Belt for Men, Military Work Rigger Hiking 1.5" Elastic Nylon Web Ratchet Quick Release Belt

Stretch Tactical Belt for Men, Military Work Rigger Hiking 1.5" Elastic Nylon Web Ratchet Quick Release Belt

88
$14.98+150%
See all trending Accessories products

Frequently Asked Questions About Wingsbrand

Is Wingsbrand a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, Wingsbrand is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.

Is Wingsbrand safe to buy from? Is it a scam?

Wingsbrand has a Trustpilot rating of 3.2/5 based on 1 customer reviews. Customer experiences are mixed. Research thoroughly and check return policies before purchasing. Our EcomScout rating is B+ (40/100).

What is Wingsbrand's EcomScout rating and what does it mean?

Wingsbrand has an EcomScout rating of B+ (40/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. Use this data to benchmark against your own Shopify store.

How much traffic and revenue does Wingsbrand generate?

Wingsbrand receives approximately 318.2K visits per year with estimated monthly revenue of $7.2K - $16.7K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does Wingsbrand use?

App detection data for Wingsbrand is being updated. The store uses the "Kopia v2 - T4E HEUREKA" Shopify theme.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Accessories store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against Wingsbrand. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Accessories store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

Wingsbrand Shopify store analysis • AccessoriesRetail • Unlikely Dropshipper • Rating: B+

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