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Wild Oats Natural Foods

woats.co.uk
B+
45/100
EcomScout

Wild Oats Natural Foods receives an EcomScout Rating of B+ (45/100), ranking #83,606 out of 1,192,792 Shopify stores we track. This Specialty Foods Food & Beverage store attracts 43.8K visits per year with estimated revenue of $587 - $1.2K/mo. It offers 905 products at an average price of £4.

Analysis by EcomScout Research Team · How we calculate ratings

Specialty FoodsFood & BeverageGourmet Snacks
Est. Revenue/mo
$587 - $1.2K/mo
Est. Traffic/mo
3.7K
Products
905
Top Market
GB (100%)
Top Channel
N/A
Trustpilot
4.4/5 (59)

Store Intelligence Summary

Product pricing: Average price of £4 (range: £1 – £15) — ≈ $5.59 USD. Budget-friendly positioning targeting volume sales.

0

Customer trust: Trustpilot score 4.4/5 based on 59 reviews. Good standing with customers.

Top markets: GB (100%).

Best-selling product: Wild Oats e-Gift Voucher (£10). Other top sellers include Clifton Downs Honey 340g, Classico Peeled Tomatoes 400g, Organic 5 Seed Spelt.

How is the EcomScout Rating calculated? The B+ grade (45/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score. Learn more about our methodology.

Specialty Foods Market Intelligence

Benchmark this competitor against the market

Top 90%
by revenue
Market Size
$42.8M/mo
Total Stores
13,287
Avg Revenue
$3K/mo
Top 10% Threshold
$55K/mo

Competition Breakdown

31%
38%
20%
5%
6%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • •The Specialty Foods market generates $43M/month across 13,287 stores
  • •6% are enterprise stores (>$100K/mo) — achievable market
  • •Top 10% of Specialty Foods stores earn $55K+/month
  • •This store outperforms 94% of Specialty Foods competitors
  • •Low average order value ($0) — consider bundling or upsells
  • •795 enterprise stores (>$100K/mo) proves scalability in this market

Top Apps in Specialty Foods

Shop89%Block66%Judge.me Product Reviews33%Pre-Order29%

Best Selling Products

Wild Oats e-Gift Voucher#1

Wild Oats e-Gift Voucher

£10≈ $13

Clifton Downs Honey 340g#2

Clifton Downs Honey 340g

£9.99≈ $13

Classico Peeled Tomatoes 400g#3

Classico Peeled Tomatoes 400g

£1.09≈ $1.38

Organic 5 Seed Spelt#4

Organic 5 Seed Spelt

£4.15≈ $5.27

Biona Organic Baked Beans 400g#5

Biona Organic Baked Beans 400g

£1.75≈ $2.22

Wild Oats Organic Oats 500g#6

Wild Oats Organic Oats 500g

£1.75≈ $2.22

Bohem Tempranillo Organic 2018 750ml#7

Bohem Tempranillo Organic 2018 750ml

£12.45≈ $16

Delphi Classic Houmous Dip 170g#8

Delphi Classic Houmous Dip 170g

£1.40≈ $1.78

Organic Half Dozen Free Range Eggs#9

Organic Half Dozen Free Range Eggs

£3.20≈ $4.06

Longley Farm Natural Cottage Cheese 250g#10

Longley Farm Natural Cottage Cheese 250g

£2.50≈ $3.17

Analyzing...
Bounce Rate
81.5%
Pages/Visit
1.5
Avg. Time on Site
18s
Avg. Product Price
£4

≈ $5.59 USD

Range: £1 - £15

Rating Breakdown

Trustpilot85/100
Business Quality80/100
Traffic Growth65/100
Revenue Performance22/100
Marketing Efficiency7/100

Traffic Sources

organic0.0%
paid0.0%
social0.0%
direct0.0%
referral0.0%

Trustpilot Rating

4.4

59 reviews

Aggregated rating data only. Individual reviews not displayed for privacy compliance.

Top Countries

🇬🇧United Kingdom
100.0%

Analysis

Strengths

  • High business quality and trust indicators
  • Excellent Trustpilot rating and review volume

Weaknesses

  • Revenue performance needs improvement
  • Marketing efficiency and ROI need improvement

Recommendations

  • Focus on increasing AOV, improving conversion rates, and expanding product lines
  • Expand SEO efforts and consider adding PPC campaigns to complement organic traffic
  • Consider a comprehensive business review to identify key improvement areas.

Shopify Theme

Detecting theme...

Tech Stack & Apps

Browse All Apps →

Shopify Apps Detected (5)

ShopTrustpilot3.5Klaviyo: Email Marketing & SMSBlockHulk

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Frequently Asked Questions About Wild Oats Natural Foods

Is Wild Oats Natural Foods a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, Wild Oats Natural Foods is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.

Is Wild Oats Natural Foods safe to buy from? Is it a scam?

Wild Oats Natural Foods has a Trustpilot rating of 4.4/5 based on 59 customer reviews. This indicates generally positive customer experiences and the store appears legitimate. Our EcomScout rating is B+ (45/100).

What is Wild Oats Natural Foods's EcomScout rating and what does it mean?

Wild Oats Natural Foods has an EcomScout rating of B+ (45/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. Use this data to benchmark against your own Shopify store.

How much traffic and revenue does Wild Oats Natural Foods generate?

Wild Oats Natural Foods receives approximately 43.8K visits per year with estimated monthly revenue of $587 - $1.2K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does Wild Oats Natural Foods use?

We detected 5 Shopify apps on Wild Oats Natural Foods, including Shop, Trustpilot, Klaviyo: Email Marketing & SMS and more.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Specialty Foods store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against Wild Oats Natural Foods. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Specialty Foods store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

Wild Oats Natural Foods Shopify store analysis • Specialty Foods • Food & Beverage • Unlikely Dropshipper • Rating: B+

Last updated: August 5, 2026

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